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Full-Text Articles in Business
Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun
Testing Mediation Via Indirect Effects In Pls-Sem: A Social Networking Site Illustration, Murad Moqbel, Rakesh Guduru, Ahasan Harun
Information Systems Faculty Publications and Presentations
Mediation analysis, in the context of structural equation modeling via partial least squares (PLSSEM), affords a better understanding of the relationships among independent and dependent variables, when the variables seem to not have a definite connection. In this paper, we demonstrate such an analysis in the context of social networking sites, using WarpPLS, a leading PLS-SEM software tool.
User Choice Between Traditional And Computerized Methods: An Activity Perspective, Jun Sun
User Choice Between Traditional And Computerized Methods: An Activity Perspective, Jun Sun
Information Systems Faculty Publications and Presentations
Numerous computerized methods emerge to replace traditional methods in people’s personal, work and social lives, but many are hesitant to make the transition. This study examines the factors that influence human choice between different methods. According to Activity Theory, traditional and computerized methods are both tools that a person uses for a certain task. The situated experiences with various methods shape people’s attitude toward using them later in terms of tool readiness. The understanding leads to hypothesized relationships between user-, method- and task-specific factors and the dependent variable. The results from an empirical study support that method experiences have strong …