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A Big Data Analytics Method For Tourist Behaviour Analysis, Shah Jahan Miah, Huy Quan Vu, John Gammack, Michael Mcgrath
A Big Data Analytics Method For Tourist Behaviour Analysis, Shah Jahan Miah, Huy Quan Vu, John Gammack, Michael Mcgrath
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© 2016 Elsevier B.V. Big data generated across social media sites have created numerous opportunities for bringing more insights to decision-makers. Few studies on big data analytics, however, have demonstrated the support for strategic decision-making. Moreover, a formal method for analysing social media-generated big data for decision support is yet to be developed, particularly in the tourism sector. Using a design science research approach, this study aims to design and evaluate a ‘big data analytics’ method to support strategic decision-making in tourism destination management. Using geotagged photos uploaded by tourists to the photo-sharing social media site, Flickr, the applicability of …