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Full-Text Articles in Business
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Vungle Inc. Improves Monetization Using Big-Data Analytics, Bert De Reyck, Ioannis Fragkos, Yael Gruksha-Cockayne, Casey Lichtendahl, Hammond Guerin, Andre Kritzer
Research Collection Lee Kong Chian School Of Business
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry, once a customer enters the network, an ad-serving decision must be made in a matter of milliseconds. In this work, we describe the design and implementation of an ad-serving algorithm that incorporates machine-learning methods to make personalized ad-serving decisions within milliseconds. We developed this algorithm for Vungle Inc., one of the largest global mobile ad networks. Our approach also …
A Big Data Analytics Method For Tourist Behaviour Analysis, Shah Jahan Miah, Huy Quan Vu, John Gammack, Michael Mcgrath
A Big Data Analytics Method For Tourist Behaviour Analysis, Shah Jahan Miah, Huy Quan Vu, John Gammack, Michael Mcgrath
All Works
© 2016 Elsevier B.V. Big data generated across social media sites have created numerous opportunities for bringing more insights to decision-makers. Few studies on big data analytics, however, have demonstrated the support for strategic decision-making. Moreover, a formal method for analysing social media-generated big data for decision support is yet to be developed, particularly in the tourism sector. Using a design science research approach, this study aims to design and evaluate a ‘big data analytics’ method to support strategic decision-making in tourism destination management. Using geotagged photos uploaded by tourists to the photo-sharing social media site, Flickr, the applicability of …
Semantic Inference On Clinical Documents: Combining Machine Learning Algorithms With An Inference Engine For Effective Clinical Diagnosis And Treatment, Shuo Yang, Ran Wei, Jingzhi Guo, Lida Xu
Semantic Inference On Clinical Documents: Combining Machine Learning Algorithms With An Inference Engine For Effective Clinical Diagnosis And Treatment, Shuo Yang, Ran Wei, Jingzhi Guo, Lida Xu
Information Technology & Decision Sciences Faculty Publications
Clinical practice calls for reliable diagnosis and optimized treatment. However, human errors in health care remain a severe issue even in industrialized countries. The application of clinical decision support systems (CDSS) casts light on this problem. However, given the great improvement in CDSS over the past several years, challenges to their wide-scale application are still present, including: 1) decision making of CDSS is complicated by the complexity of the data regarding human physiology and pathology, which could render the whole process more time-consuming by loading big data related to patients; and 2) information incompatibility among different health information systems (HIS) …