Business Commons^™

Harnessing Technology To Improve The Consumer Experience, Singapore Management University

Research@SMU: Connecting the Dots

Professor Guo Zhiling is studying the impact of information technology on consumer behaviour and business strategy.

See the papers:

• Assessing the impact of recommendation agents on on-line consumer unplanned purchase behavior
• Assessing the moderating effect of consumer product knowledge and online shopping experience on using recommendation agents for customer loyalty

Walking Firms Through It Decisions, Singapore Management University

Research@SMU: Connecting the Dots

Is it better to be an early adopter or wait till the technology matures? Professor Ma Dan helps companies make data-driven decisions.

See the papers:

• The pricing strategy analysis for the Software-as-a-Service business model
• Cloud services from a consumer perspective.

Managing Cities With Urban Computing, Singapore Management University

Research@SMU: Connecting the Dots

SMU Professors Lau Hoong Chuin and Lim Yun Fong are combining their mathematical, computational and business know-how to address challenges facing the inner-city deliveries of orders and shipments.

See the papers:

• A rolling horizon auction mechanism and virtual pricing of shipping capacity for urban consolidation centers
• Achieving economic and environmental sustainabilities in urban consolidation center with bicriteria auction
• Retail precinct management: A case of commercial decentralization in Singapore

Research@Smu: Connecting The Dots, Singapore Management University

Research@SMU: Connecting the Dots

The word “Management” in the name of our university was carefully and deliberately chosen to address the needs of institutions and decisionmakers across all segments of society: business enterprises and the private sector, government and the public sector, and civil society and the people sector. Unless you are already familiar with the breadth and depth of research output from Singapore Management University (SMU), you would naturally assume that we were a “management” university that was focusing exclusively on business – in essence, a large business school. The reality is quite different.

Through this book, you will gain a more complete …

Using An Online Learning Tutorial To Teach Rea Data Modelling In Accounting Information Systems Courses, Poh Sun Seow, Gary Pan

Research Collection School Of Accountancy

Online learning has been gaining widespread adoption due to its success in enhancing student-learning outcomes and improving student academic performance. This paper describes an online tutorial to teach resource-event-agent (REA) data modeling in an undergraduate accounting information systems course. The REA online tutorial reflects a self-study application designed to help students improve their understanding of the REA data model. As such, the tutorial acts as a supplement to lectures by reinforcing the concepts and incorporating practices to assess student understanding. Instructors can access the REA online tutorial at http://smu.sg/rea. An independent survey by the University's Centre for Teaching Excellence found …

Technology Mergers And Acquisitions In The Presence Of An Installed Base: A Strategic Analysis, Qiu-Hong Wang, Kai-Lung Hui

Research Collection School Of Computing and Information Systems

We study the strategic benefits of M&A when competing IT vendors sell different generations of the same product with different quality. We assume the new product arrives unexpectedly when an installed base of old product exists. We show that the combination of consumers' purchase history and heterogeneity leads to new demand complexity that gives rise to innovative product strategies. We find that shelving the old product is an important motivation for M&A. The acquirer may exercise static or intertemporal price discrimination depending on whether it can exercise upgrade pricing. M&A may speed up or slow down new product consumption, and …

They All Seem Good, But Which One Fits Me? Reducing Fit Uncertainty For Digital Entertainment Goods, Ai Phuong Hoang

Research Collection School Of Computing and Information Systems

Faster Internet connections and advanced streaming technologies have boosted the consumption of digital entertainment content. Nonetheless, many content providers are still struggling to differentiate their services and sell their offerings in the market, due to the large number of options available and customers’ uncertainty about the specific attributes of individual information goods. The providers employ different strategies to communicate information on the quality and fit of their products. In this research, I examine the effectiveness of sampling-based seller strategy on the marketing of digital entertainment goods. Using a large dataset on series drama on-demand, I show that content sampling plays …