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Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar

Markets, Globalization & Development Review

In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, …

On Evangelii Gaudium: An Asia/Pacific Perspective, Young Back Choi

Journal of Vincentian Social Action

Evangelii Gaudium is largely divided into two parts: one is on evangelism and the other concerns the social and economic conditions of the time in which evangelism is to take place. The chief aim of Evangelii Gaudium is to restore, as an integral part of sharing the joy of the Gospel, the dignity of the poor, which is presumably lost because of inequality in the modern society. Pope Francis admits that “… neither the Pope nor the Church have a monopoly on the interpretation of social realities or the proposal of solutions to contemporary problems”. Pope Francis offers his views/diagnoses …

Africa And An Economy Of Universal Human Solidarity: In The Footsteps Of Pope Francis’ Evangelii Gaudium, Laurenti Magesa

Journal of Vincentian Social Action

In his recent Apostolic Exhortation, Evangelii Gaudium or The Joy of the Gospel, Pope Francis indicated the shortcomings of capitalism, the economic order dominant in the world today. The inhuman social conditions Francis has attributed to global capitalism can be observed concretely in the lives of the peoples of the African continent. As a result, there exists within Africa itself, on the one hand, and between Africa and other regions of the world, on the other, a cavernous gap between the rich and the poor classes. The main problem is that poverty revolves around fundamental injustices in the creation, distribution, …

How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik

Markets, Globalization & Development Review

The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …

Marguerite Casey Foundation: Reflecting On 15 Years Of Philanthropic Leadership Through A Summative Evaluation, Mavis Sanders, Claudia Galindo, Luz Vega-Marquis, Cheryl Milloy

The Foundation Review

This article presents the findings of a summative evaluation of the Marguerite Casey Foundation that was conducted on the occasion of its 15th anniversary. The evaluation was designed to gauge stakeholders’ perceptions of the foundation’s operations to facilitate organizational learning. In sharing these results, the authors seek to elucidate the role of evaluation as a learning practice within the field of philanthropy.

The article describes the foundation’s organizational elements and evolution and discusses key themes that emerged from qualitative data collected from foundation leaders and staff, as well as findings from a survey of current grantees.

The article presents a …

Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler

Markets, Globalization & Development Review

We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …

The Role Of Trust In Social Entrepreneurship: A Case Study Of Global Brigades, Laura Tack, Mark Simon, Ruihua Joy Jiang

New England Journal of Entrepreneurship

This article aims to begin filling this gap by utilizing a specific social entrepreneurship initiative to illustrate the role of trust in social entrepreneurship efforts.