Business Commons^™

Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar

Markets, Globalization & Development Review

In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, …

Poverty And Income Inequality In The Republic Of Macedonia, Remzije Rakipi, Shenaj Hadzimustafa

UBT International Conference

Low economic growth and job creation remain among the most serious problems in the R. Macedonia. Past Governments have failed to resolve these issues despite several interventions. Consequently, the country is still challenged by alarmingly high poverty and inequality in the distribution of income. The aim of this study is therefore to examine trends in poverty and income inequality in the R. Macedonia for the period 2010-2015 using official data from the State Statistical Office based on the Survey on Income and Living Conditions.

Findings show that the at-risk-of-poverty rate in the R. Macedonia has decreased 5.8 p.p. in the …

On Evangelii Gaudium: An Asia/Pacific Perspective, Young Back Choi

Journal of Vincentian Social Action

Evangelii Gaudium is largely divided into two parts: one is on evangelism and the other concerns the social and economic conditions of the time in which evangelism is to take place. The chief aim of Evangelii Gaudium is to restore, as an integral part of sharing the joy of the Gospel, the dignity of the poor, which is presumably lost because of inequality in the modern society. Pope Francis admits that “… neither the Pope nor the Church have a monopoly on the interpretation of social realities or the proposal of solutions to contemporary problems”. Pope Francis offers his views/diagnoses …

Africa And An Economy Of Universal Human Solidarity: In The Footsteps Of Pope Francis’ Evangelii Gaudium, Laurenti Magesa

Journal of Vincentian Social Action

In his recent Apostolic Exhortation, Evangelii Gaudium or The Joy of the Gospel, Pope Francis indicated the shortcomings of capitalism, the economic order dominant in the world today. The inhuman social conditions Francis has attributed to global capitalism can be observed concretely in the lives of the peoples of the African continent. As a result, there exists within Africa itself, on the one hand, and between Africa and other regions of the world, on the other, a cavernous gap between the rich and the poor classes. The main problem is that poverty revolves around fundamental injustices in the creation, distribution, …

How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik

Markets, Globalization & Development Review

The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …

Marguerite Casey Foundation: Reflecting On 15 Years Of Philanthropic Leadership Through A Summative Evaluation, Mavis Sanders, Claudia Galindo, Luz Vega-Marquis, Cheryl Milloy

The Foundation Review

This article presents the findings of a summative evaluation of the Marguerite Casey Foundation that was conducted on the occasion of its 15th anniversary. The evaluation was designed to gauge stakeholders’ perceptions of the foundation’s operations to facilitate organizational learning. In sharing these results, the authors seek to elucidate the role of evaluation as a learning practice within the field of philanthropy.

The article describes the foundation’s organizational elements and evolution and discusses key themes that emerged from qualitative data collected from foundation leaders and staff, as well as findings from a survey of current grantees.

The article presents a …

Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler

Markets, Globalization & Development Review

We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …

The Role Of Trust In Social Entrepreneurship: A Case Study Of Global Brigades, Laura Tack, Mark Simon, Ruihua Joy Jiang

New England Journal of Entrepreneurship

This article aims to begin filling this gap by utilizing a specific social entrepreneurship initiative to illustrate the role of trust in social entrepreneurship efforts.

Microloans, Macro Impact, Kelly M. Frank

Senior Honors Projects

Nearly half of today’s population is living in poverty, meaning that they are living on less than $2.50 a day. The lack of capital creates a vicious cycle for those in poverty. The less fortunate do not have sufficient access to education, healthcare, proper nutrition and loans. This forces those living in poverty to focus on getting by one day at a time instead of looking to the future. Those with a lack of sufficient income can’t get access to loans because of the risk associated with lending to subprime borrowers.

However, microfinance loans change this. They are unique because …

Does Globalization Improve Quality Of Life?, Laura E. Hirt

Chancellor’s Honors Program Projects

No abstract provided.

Microcredit As A Means Of Funding Entrepreneurship In Asia, Sheena Ragoo

Senior Honors Theses

Microcredit can be a powerful tool to aid impoverished individuals in Asia. Despite the increased globalization and interconnectedness around the world, many parts of Asia suffer from the social and economic problems. However, entrepreneurship programs can help alleviate some of the social ailments. Unfortunately, many individuals in the Asian region do not have the financial means to start their own businesses. Individuals may be able to fund their businesses by means of small loans. Microcredit not only empowers poor individuals, it also gives them the opportunity to be self-employed and become self-sufficient. Women are the main beneficiaries of microcredit financial …

Oral History Conversation Teresa Smith (Dreams For Change), Cole W. Davenport, Charlie Gunn, Marissa Diblasio, Melad Youssofi

Philosophy: All Student Work

Dreams for Change founder, Teresa Smith, discusses her company and its mission.

Risks Management Application In Helping The Poor Through Microfinancing, Edmond Njombe Lyonga

Walden Dissertations and Doctoral Studies

Poverty alleviation in Buea, Cameroon, has been a problem of concern for decades. The study is vital because managers who control the funds given to the government of Cameroon to help reduce poverty are politicians and do not equitably distribute the funds to all on the pretext that the default rate is high. The purpose of this study was to find better ways to make additional capital available to the microbusiness owners of Buea to open or improve businesses. This qualitative case study design was consistent with the aim of understanding the importance of risk management within the microfinance industry …

The Papal Encyclical Laudato Si’: A Focus On Sustainability Attentive To The Poor, Ann-Marie Kennedy, Nicholas J. C. Santos

Marketing Faculty Research and Publications

This article seeks to reflect upon Laudato Si’, the papal encyclical on ecology and sustainable development, and uncover its apparent philosophical and practical approach to the environment. It begins with a discussion of paradigms of thought that outline the new ecological paradigm (NEP) suggested in the ecological literature, thereby helping to situate the ecosophy of Laudato Si’ within current thought. As we will show, Laudato Si’ differs from the NEP by linking the poor to our approach to sustainability and in its consideration of integral ecology. Specific principles for sustainability in business are then identified and strategic approaches are recommended, …

(Anti)Poverty Measures Exposed, Francine J. Lipman

Scholarly Works

Few economic indicators have more salience and pervasive financial impact on everyday lives in the United States than poverty measures. Nevertheless, policymakers, researchers, advocates, and legislators generally do not understand the details of poverty measure mechanics. These detailed mechanics shape and reshape poverty measures and the too often uninformed responses and remedies. This Article will build a bridge from personal portraits of families living in poverty to the resource allocations that failed them by exposing the specific detailed mechanics underlying the Census Bureau’s official (OPM) and supplemental poverty measures (SPM). Too often, when we confront the problem of poverty, the …

Examining Poverty, Entrepreneurship, And Multinational Corporation Participation In South Africa, Stephanie Furlough-Morris

Walden Dissertations and Doctoral Studies

Economic development is seen as the best means of accomplishing the goal of eradicating extreme poverty, and at the heart of this development are for-profit companies, especially multinational corporations. The specific problem examined in this study was whether levels of poverty in South Africa had been significantly impacted by the activities of multinational corporations and the level of entrepreneurship in its 9 provinces. To build upon empirical research on the sources of poverty alleviation and the impact of large global enterprises, the purpose of this study was to examine the impact of entrepreneurship and multinational corporation presence on the change …