Business Commons^™

The Mundane And The Unusual In Academic Work: “Knit Your Bit”, Sally Riad

Organization Management Journal

No abstract provided.

Some Issues In Compensation Management: Two Case Studies For Teaching, Rajiv Kumar, Jacob D. Vakkayil

Organization Management Journal

We report our experiences of teaching compensation management using two short case studies that we developed to help students examine key concepts in an integrated manner. We note that cases anchored in the socio-economic context can evoke deeper discussions due to participants’ contextual familiarity. We also highlight the role of instructors in directing class discussions to relevant themes in a creative manner so that participants can see less obvious issues and interconnections among issues.

Methodology: Who Needs It?, Nirupama Akella

Organization Management Journal

No abstract provided.

Designing Qualitative Research, Yu Fu

Organization Management Journal

No abstract provided.

Top-Level Communication: Behind The Scenes With Famous French Spin Doctor Jacques Seguela, Christophe Haag, Jean-Francois Coget, Tessa Melkonian

Organization Management Journal

This article explores the practice of spin doctoring through the point of view of a practitioner and possible differences between France and America in that practice. We do so by reporting and analyzing an exclusive interview with famous French spin doctor Jacques Seguela, VP of Havas, one of the world’s largest advertising and communications groups. Seguela was involved in 20 political campaigns in France and abroad, advising, among others, French President Francois Mitterrand in 1981, and Israeli Prime Minister Ehud Barack in 1999. He still advises a number of politicians and top-level executives worldwide. In the interview, Seguela talks about …

Knitting Together The Strands Of My Life: The Secret Pleasure That Trans/In/Forms My Work, Robbin Derry

Organization Management Journal

The craft of knitting serves multiple apparent purposes, from the construction of warm garments to engagement in the mathematical calisthenics required to master both design and fit. But this academic knitter finds satisfactions that are not so apparent to the observer, although they are profound and vital. As knitters gain in proficiency, they may also grow more self-confident, more generous, calmer, and more subversive. As knitting is integrated into one’s life, the process and products may become the outward expression of attitudes, emotions, and aspirations, well before these are articulated in words. The work of professors is nearly always expressed …

Deployment Evaluation Of Accounting Information Systems In Libyan Commercial Banks, Omar Sharkasi, Martin George Wynn

The African Journal of Information Systems

This article reports on the recent implementation and current deployment of accounting information systems in Libyan commercial banks. A case study approach is adopted that moves from an initial screening of the 14 main Libyan banks to a final in-depth study of just three banks. Business process modeling and systems profiling are used to assess the status of the banks in terms of systems use, process change and information systems strategy development. Libyan banks are well advanced in their installation of modern packaged software but could be used to greater effect to optimize business processes and improve efficiencies. Training and …

Editors’ Comments For Jamt Volume 2, Number 2, Richard E. Mathisen, Mike Musante

Journal of Applied Marketing Theory

We welcome you to the current issue of the Journal of Applied Marketing.

The objective of Journal of Applied Marketing Theory is to provide a forum for academic research that advances marketing knowledge as well as present insight for marketing managers. The focus of the journal is the publication of academic research that offers a link from theory to practice. The journal seeks to publish articles that expand our understanding of marketing issues while also providing value to marketing practitioners. In support of this philosophy, we have emphasized that manuscripts published in the journal provide summaries that present clear transitions …

An Integrated Model Of Media Satisfaction And Engagement: Theory, Empirical Assessment And Managerial Implications, Russ Merz

Journal of Applied Marketing Theory

Media satisfaction theorists suggest that satisfaction with media vehicles is linked to audience loyalty, greater vehicle usage, and other media related behaviors. More recently, similar claims are made by media engagement theorists regarding levels of newspaper readership and receptivity to advertising messages. The dilemma for media managers charged with making decisions about how best to manage and strengthen customer relationships through the delivery of high quality business operations is which model to choose. To date no study has examined the relative effects of customer satisfaction and engagement resulting from business operations onto the future intentions of media audiences. This study …

An Experimental Approach To Testing Imc Effects On Consumer Attitudes, Behavioral Intentions And Recall, John M. Mcgrath

Journal of Applied Marketing Theory

The objective of this study is twofold: to build upon the thin body of academic experimental research in the field of Integrated Marketing Communications (IMC), and to provide practitioners with methods they can use to test the effectiveness of marketing communication campaigns. On the first account, significant results were observed for attitude toward the ad (Aad), but only for a subset of the sample. Despite this, the experiment provides a framework for future academic studies of IMC effects and suggests specific ways that methods can be refined in future experiments. On the second account, the study’s design suggests opportunities for …

The Five-Factor Consumer Behavior Model For Intercollegiate Football Tickets Consumption, Jennifer Y. Mak, Siu Yin Cheung

Journal of Applied Marketing Theory

Collegiate football ticket sales supply over 20% of the athletic department revenues (NCAA, 2008) and are an important part of the income stream, as pre-sold season tickets are guaranteed income. The purpose of this study was to examine the theoretical constructs of a five-factor consumer behavior model for intercollegiate football tickets consumption. The participants were spectators of a NCAA Division IA football annual player draft game (n=201). Around half of the participants were current season ticket holders (54.2%) and married (49.2%). Confirmatory Factor Analysis (CFA) was utilized to analyze the factorial validity of the five-factor consumer behavior model for intercollegiate …

Social Marketing As A Catalyst For Building New Relationships Between Sport Practitioners And Academicians, Eric C. Schwarz, Dallas Branch

Journal of Applied Marketing Theory

Social marketing, conceptualized by Kotler and Zaltman (1971) as a means to promote social objectives and causes more effectively, has the potential to be the catalyst for addressing the disparity and creating positive perceptions. Social marketing is a significant means to address communication, conceptualization, and intellectual gaps between groups, which often results in clarifying differences in product and value outcomes; and the need for change and shifts in paradigms associated with practitioner-academician interaction (Hanna, 2001). Primary and secondary research conducted showed that there is fragmentation within the sport industry between academicians and practitioners, resulting in a large intellectual gap. It …

Assessing Event Quality Of High School Football Games: Development Of A Scale, Kevin Byon, Matthew Ziemnik, Eddie T. C. Lam, James J. Zhang

Journal of Applied Marketing Theory

The purpose of this study was two-fold: (a) to identify the dimensions of event quality associated with high school football games and (b) to develop a scale, Event Quality Scale of High School Football (EQS-HSF) that measures event quality of high school football games. Applying a random cluster sampling method, participants were adult spectators (N = 404) from three high school football home games. Following the scale development procedures suggested by Churchill’s (1979), a total of 25 items under six factors (Game Attractiveness, Event Setting, Economic Consideration, Social Opportunity, Exciting Atmosphere, and Enjoyment Experience) were written and validated through qualitative …

Organizational Characteristics And Employee Overall Satisfaction: A Comparison Of State-Owned And Non State- Owned Enterprises In Vietnam, Lam D. Nguyen

The South East Asian Journal of Management

Differences in employee overall job satisfaction between public and private sector organizations have long been a topic of organizational academic debate. This study looks at the differences and the relationships between organizational characteristics and employee overall satisfaction between the State-Owned Enterprises (SOEs) and the Non-State-Owned Enterprises (Non-SOEs) in Vietnam. The purpose of this study is threefold: 1) to examine the differences in organizational characteristics in 7 components including purposes, structure, leadership, relationships, rewards, helpful mechanisms, and attitude toward change; 2) to examine the differences in employee overall satisfaction; and 3) to explore the relationship between organizational characteristics and employee overall …

A Framework Of Performance Measurement System For Manufacturing Company, Dermawan Wibisono

The South East Asian Journal of Management

In the current dynamic environment, measuring a company’s performance becomes exceedingly complex since Performance Measurements Systems (PMS) not only measure a company’s performance but also reflect their organizational culture and philosophy. Designing and implementing PMS is an integral part of management control systems. However, traditional PMS are criticized for being obsolete, irrelevant to managerial decision making, unrelated to strategic objectives and detrimental to organizational improvements. Given the shortcomings of traditional PMS, there is need for a new framework that can lead to the design of a PMS that balances short-term and long-term measures, internal and external measures, and financial and …

Individual Differences In Participations Of A Brand Community: A Validation Of The Goal-Directed Behavior Model, Badri Munir Sukoco

The South East Asian Journal of Management

Previous studies have been neglected the behavior of the owners who are non-members when discussing brand community (BC), even though they are substantially larger. This study purposely discuss what are the differences between the two by using model of goal directed behavior (MGB) and uses the findings as a way to recruit non-members in BC activities. This study also proposes some refinements to the original concept of MGB. This survey-based study, conducted with 201 active members and 226 non-members of a motor club in Indonesia, employs structural equation modeling methodology which supports the proposed model. The findings suggest that non-members …

Perception Of Export Barriers In A High-Tech Sector In A Less Developed Country: The Case Of Ict Smes In Malaysia, Christopher J. R. Richardson

The South East Asian Journal of Management

This paper investigates which export barriers are most pressing to small and medium sized enterprises (SME) in a high-tech sector in a developing-country. It also examines whether exporters and non-exporters perceive different export barriers as being more pressing to their export development/initiation. The unit of analysis is SMEs in Malaysia’s information and communications technology (ICT) sector. The findings suggest that the high cost of exporting is the most severe problem facing firms in the sample, with cultural differences posing the least important obstacle. Furthermore, with just two exceptions, there are no statistically significant differences in the perceptions of export barriers …

소비자의 지각된 가치가 소셜커머스 이용의도에 미치는 영향, Kyung Tak Lee, Dong Mo Koo, Mi Jin Noh

Asia Marketing Journal

Social commerce is a more recent phenomenon and growing in number and size with the diffusion of social networking services. But it has not been studied as extensively. The purpose of this study is to investigate consumers` social commerce usage intention empirically. Using the theory of reasoned action suggested by Fishbein and Ajzen(1975), this study tests that perceived value created by social commerce affects social commerce usage intention. In this study, authors e identify to the conception of perceived value as a multidimensional construct, economic, psychology, and time value. This study is to analyze the effects of the value perceived …

고객보상 프로그램이 고객 유지에 미치는 효과, Ho Seong Jeon

Asia Marketing Journal

This study probes the effect of loyalty program on the customer retention based on the real transaction data(n=2,892) acquired from education service industry. We try to figure out the outcomes of reward program through more than 1 year-long data gathered and analyzed according to quasi-experimental design(i.e., before and after design). We adopt this kinds of research scheme in regard that previous studies measured the effect of loyalty program by dividing the customers into two group(i.e., members vs. non-members) after the firms or stores had started the program. We believe that it might not avoid the self-selection bias. The research questions …

번들가격할인 프레이밍과 메시지 프레이밍이 소비자의 번들구성제품에 대한 평가에 미치는 영향, So Jin Park

Asia Marketing Journal

This study investigate the interaction effects of bundle price discount framing and message framing on consumer`s attitude of bundle component. Although each effect of bundle price discount framing and message framing has been explored individually, few attempts have been made to invest them jointly. This study tests the interaction effects of bundle price discount framing and message framing on consumer`s evaluation of bundle component. Moreover, this research focuses on consumer`s evaluation of individual bundle component while the existing research on bundling primarily focused on consumer`s evaluation of the bundle. Prior research suggests that consumers are sensitive to the framing of …

모바일 쿠폰서비스의 특성이 소비자의 쿠폰이용의도에 미치는 영향과 자기해석의 조절효과에 관한 연구, Seong Min Jeong, Sang Hee Kim, Seong Do Cho

Asia Marketing Journal

The recent economic recession and price rise reduces excessive consumption as a whole. So companies take more interest in and use discount coupons as a means of sales promotion to reinforce their competitiveness. The combination of Internet and mobile communication technology leads to an explosive increase in the use of mobile Internet service, which promotes commercialization of mobile coupons. Nevertheless, there are absolutely insufficient researches on mobile coupons than those on paper ones. In this context, this study tries to consider intention of accepting and using mobile coupons. The innovated Technology Acceptance Model (TAM) was used to see factors of …

공급체인 리더의 관계적 행동이 리더의 리더십과 팔로워의 재무성과에 미치는 영향, Sang Deok Kim

Asia Marketing Journal

After more than 25 years of accumulated research evidence, there is little doubt that leadership behavior is related to a wide variety of positive individual and organizational outcomes. Indeed, leadership behavior has been empirically linked to increased employee satisfaction, organizational commitment, extra effort, turnover intention, organizational citizenship behavior, and overall employee performance. However, it is important to point out that although leadership behavior has been linked to a number of positive organizational outcomes, research regarding the antecedents of such behavior is limited. Especially there is little research dealing with the antecedents of inter-organizational leadership behavior. Supply chain leadership can be …

학습지향성과 시장지향성이 마케팅역량과 기업성과에 미치는 영향, So Hyoun Synthia Shin, Sung Ho Lee, Seo Il Chaiy

Asia Marketing Journal

The previous studies found the importance of market orientation (MO), learning orientation (LO), and marketing capabilities (MC) in driving firm performance (FP), but respectively. This research attempted to integrate the rather separate research streams of MO, LO, and MC in explaining FP. How MO and LO, as two critical constructs of organizations` cultural values, affect FP was examined with the mediating role of MC (composed of marketing planning capability (MPC) and marketing implementation capability (MIC)). Specifically, we derived specific conceptualizations on the effects of LO on FP through MO, MPC, and MIC as well as the effect of MO on …

공동마케팅제휴에 있어 상호의존성과 갈등의 관계에 대한 연구, Ho Taek Yi, Young Wook Cho, Ju Young Kim

Asia Marketing Journal

Researchers in channel dyads have devoted much attention to relationship between interdependence (i.e. interdependence enymmetry and total interdependence) and conflict that promote channel performance. In social science, in spite of the inconsistent results in marketing practice, there are two contradictory theories explain the relationship between interdependence and conflict - bilateral deterrence theory and conflict spiral theory. The authors apply these theories to co-marketing alliance situation in terms that this relationship is also incorporated both company`s dependence, either from one company`s perspective or each partner about its respective dependence. Using survey data and archival data from 181 companies enlisted in a …

소비자 휴리스틱을 통한 인지적 발달 관점에서의 브랜드, Woon Bong Na, Roger Marshall, Young Seok Son

Asia Marketing Journal

The focus of this paper is to investigate cognitive development of brand heuristics in the mind of a young consumer as the consumer matures. This issue was examined by comparing the nature of the set of associations (that form the brand heuristic) given by consumers across four different age groups, with each age group representing a distinct stage of cognitive maturity. It is found that there are fundamental differences in the way the different age groups perceive the brand. The research method uses the novel approach of classifying the elicited associations into the three types of brand associations: attributes, benefits …

온라인 구전정보가 소비자 구매의도에 미치는 영향에 대한 실증연구, Chang Jo Yoo, Kwang Ho Ahn, Sung Whi Park

Asia Marketing Journal

Internet is having strong impact on the consumer`s decision making process. Information search has been done actively through internet today. The online reviews can be crucial information cue to evaluate the alternarive products. The online WOM(Word-Of-Mouth) effect depends on the characteristics of information sender, receiver, and WOM. This study is to examine the influence of the online word of mouth on the consumer purchase intention and the moderating role of product involvement, consumer regulatory focus and self-efficacy. Positive customer reviews on the products influence the purchase intention positively and negative customer reviews influence it negatively. Moderating role of involvement in …

열정 + 혁신 + 마케팅 = 신시장 창출 『풀무원 "자연은 맛있다"의 생라면 시장 개척 사례』, Kyoung Hee Chu, Doo Hee Lee, Seong Yeon Park, Yoo

Asia Marketing Journal

This case illustrates a story of passionate and innovative new market development by Pulmuone, a fresh food provider in Korea. The company has been successfully developing a new market by introducing a (non-frying) fresh ramen, ``Jayeonun Masitda - The Nature Is Tasty`` in the packaged ramen market dominated by fried ones. In this case, a detailed new market development process by Pulmuone will be investigated including; company overview, a new product development process, marketing strategy formulation, marketing mix implementation, market performance, and future directions. Pulmuone has been making efforts to create a new product category by marketing non-frying ramens since …

신한카드 브랜드구축을 위한 Imc전략, Kwang Ho Ahn, Chang Jo Yoo, Woon Yong Park

Asia Marketing Journal

Brand is the major enduring asset of a company and more valuable than the totality of specific products and facilities. Thus brands are powerful assets that must be carefully developed and managed. The company should design and implement marketing activities and marketing communication programs to build and grow the brand value. Strarbucks, Samsung Galaxy, and Nike brands get a price premium and generate strong customer loyalty. A power brand has high brand equity, which is the differential effect that brand knowledge has on consumer response to the marketing of that brand. Brand equity is created when brands have strong, favorable …

기아자동차 K5의 포지셔닝 성공사례, Ji Young Seo, Doo Hee Lee, Jong Ho Lee, Jeon

Asia Marketing Journal

The objective of this case study is to analyze how effectively KIA K5, which is a leading mid-size car brand, has positioned itself into the mid-size car market. Before KIA launched the K5, Sonata and SM5 were the leading brands in the mid-size car market. They had loyal customers who like their similar images. As many competitors keep launching new brands or new designs into the car industry, Sonata and SM5 were pressured to introduce new versions. But, the YF Sonata and the New SM5 failed to catch up with the new trends in the market. Whilst YF Sonata was …

The Turnover Intentions For Construction Engineers, Kuo-Shun Sun

Journal of Marine Science and Technology

This study looks at the effects of job satisfaction, organizational commitment and individual factors on turnover intentions of construction engineers. It makes use of samples of the construction engineers from the engineering design department of Taiwanese engineering consultant companies. From the results of a logistic regression analysis, normative commitment as well as job satisfaction were found to significantly impact construction engineers' turnover intentions.