Business Commons^™

The Las Vegas Loyalty Battle Is Over. What’S Next?, Oliver Lovat

International Conference on Gambling & Risk Taking

The strategic mission by Las Vegas casino operators to capture customer loyalty over the past decade has been a success. In 2021, 57% of visitors were generally loyal to a particular resort, compared to 32% in 2011. Only 7% of visitors were not a member of any rewards program in 2021, compared to 16% in 2011.

This has consequences for new market entrants who face a greater challenge to capture customers in a more mature, consolodated and strategic business environment.

Moreover, the drivers of loyalty remain different within the various customer segments, with the new generation of visitors responding less …

Optimal Taxation For Integrated Resorts-Japan, Macau And Las Vegas, Jacky So, Shinya Kawahara

International Conference on Gambling & Risk Taking

After debating the costs and benefits of legalize gambling in the integrated resorts for several years, the Japanese House of Representatives passed the Integrated Resorts (IR) Implementation Bill on June 19, 2018 and the parliament finally passed the Bill in late July 2018. It is predicted that the first casino licenses to be issued in 2020 and actual operation of casino after five years.

The objectives of this paper are to develop an optimal taxation model that can help the Japanese government, and other countries that are interested in offering integrated resorts to attract tourist, to set up a tax …