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Articles 1 - 14 of 14
Full-Text Articles in Business
Kerala’S International Tourism Demand: An Inquiry Into The Validity Of The Standard And Regular Determinants, Muhammed Salim Anappattath
Kerala’S International Tourism Demand: An Inquiry Into The Validity Of The Standard And Regular Determinants, Muhammed Salim Anappattath
CBER Conference
The present study aims to identify the role of standard factors and other regular potential determinants in influencing the tourist arrivals in Indian state of Kerala. We used month-wise data of the foreign tourist arrivals in Kerala from January 2002 to December 2019 and applied auto-regressive distributed lagged (ARDL) approach, with the seasonality-adjusted data, for the same.
Financial Integration And Exchange Market Pressure, Kate Phylaktis, Muhammad Aftab
Financial Integration And Exchange Market Pressure, Kate Phylaktis, Muhammad Aftab
CBER Conference
This study examines the role of financial integration on exchange market pressure (EMP) across a representative group of forty-two advanced and emerging markets over the period 2000-2019, which covers the global financial crisis, which has heightened monetary and economic policy uncertainty. We use a novel measure of financial integration, namely the uncovered equity return differential versus the US, which is based on the Uncovered Equity Parity and is available at a monthly frequency.
Tourism For All: Assessing The Impact Of Accessible Tourism On The Sustainability Of Local Communities, Hadiqa Riaz
Tourism For All: Assessing The Impact Of Accessible Tourism On The Sustainability Of Local Communities, Hadiqa Riaz
CBER Conference
To enhance inclusivity and appeal to a diverse range of tourists, including those with specific access needs, this study aims to investigate how accessible tourism influences the sustainable development of local communities in the northern areas of Pakistan. The local communities in northern Pakistan heavily rely on tourism to fulfill their socio-economic needs. Hence, it is imperative to evaluate the potential transformative impact of accessible tourism on their sustainable development. This research builds upon the conceptual framework proposed by Domínguez Vila et al. (2015) and employs a self-administered survey conducted among 321 tourists and 321 residents from five tourist destinations …
Technological Adoption And Changing World Of Work: Case Study Of Services Sector Workforce In Pakistan, Umer Khalid
Technological Adoption And Changing World Of Work: Case Study Of Services Sector Workforce In Pakistan, Umer Khalid
CBER Conference
This study seeks to investigate the impact of technological adoption and the changing world of work on employment dynamics, job quality and wage structure in the context of a developing economy – Pakistan.
The Relationship Between Labor Market Institutions And Innovation In 177 European Regions Over The Period 2000-2015, Gaetano Perone
The Relationship Between Labor Market Institutions And Innovation In 177 European Regions Over The Period 2000-2015, Gaetano Perone
CBER Conference
The main goal of this paper was to investigate the relationship between a set of labor market institutions (LMIs) and innovation (proxied by patent density) in 174 NUT-1 and NUT-2 European regions, over the period 2000-2015. Fixed effects with Driscoll and Kraay's (1998) standard errors (FE-DK), ordinary least squares (OLS), the generalized method of moments estimation of the fixed effects (FE-GMM), and a multilevel model (MLM) were employed.
Linking Leader Member Exchange (Lmx) And Happiness At Work Through Symbolic Interaction Theory, Faisal Qamar, Syed Mir Muhammad Shah, Shuaib Ahmed, Yasir Mansoor Kundi
Linking Leader Member Exchange (Lmx) And Happiness At Work Through Symbolic Interaction Theory, Faisal Qamar, Syed Mir Muhammad Shah, Shuaib Ahmed, Yasir Mansoor Kundi
3rd IBA SBS International Conference 2024
Drawing on symbolic interaction theory, present study tests LMX and employee happiness at work with mediation of self-esteem and moderation of organizational embeddedness. Authors collected data from FMCG companies from Pakistan that comprised 124 employees. Findings suggest significant relationship between LMX and happiness at work. Follower self-esteem significantly mediated LMX and happiness at work, and organizational embeddedness moderated between LMX and happiness at work. Findings are instrumental for organizational practitioners. Organizational leaders should consider quality LMX interactions with their employees in prevailing global crises. It will improve relationship with team members and boost their self-esteem resulting in happiness at work. …
Tourism And Sustainability: Tourism, Economics And Policy, Eshal Arooj, Hijab Bano
Tourism And Sustainability: Tourism, Economics And Policy, Eshal Arooj, Hijab Bano
CBER Conference
The main purpose of this research was to examine the relationship between tourism and economic development in Pakistan. After using multiple secondary resources the conclusion to be drawn is that Tourism and Economic development are positively correlated meaning that if we work on our potential in tourism industry; Pakistan can witness huge change in its economic development and growth.
Conference Program Schedule, Institute Of Business Administration
Conference Program Schedule, Institute Of Business Administration
CBER Conference
No abstract provided.
Conference Program Schedule, Institute Of Business Administration
Conference Program Schedule, Institute Of Business Administration
CBER Conference
No abstract provided.
Conference Program Schedule, Institute Of Business Administration
Conference Program Schedule, Institute Of Business Administration
CBER Conference
No abstract provided.
Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali
Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali
International Conference on Marketing
This paper presents the finding of a study which examines the mediating role of brand image towards the effects of various brand factors influencing consumer-brand relationship, viz., brand experience, brand attribute, endorser effect, brand familiarity, online advertisement and social media engagement. This paper was extracted from a much larger study which examined the relationships in the context of health product brands in Malaysia. The results of this study hold important implications for both practitioners and academics. Marketers need to make efforts to further improve their brand image and communicate it clearly to the consumers. This will lead to better consumer …
Parallel Session: Building Pakistan’S Country Of Origin Image Through The Corporate Image: Exploring Optimal Corporate Brands For The Image Transfer, Ishrat Hussain
International Conference on Marketing
Pakistan is facing a multi-dimensional attack on its country image. While it is imperative to triumph over negative factors causing Pakistan’s bad country image, it is also necessary to explore additional images to strengthen favorable associations with Pakistan and support a distinguishing image. Such image will be beneficial for increasing tourism, foreign investment, exports of goods/services and generating favorable condition for achievement of economic and other strategic objectives in the world. Corporate image is one such image. But what are the optimal corporate brands for image transfer to build Pakistan’s country of origin (CoO) image overseas? This research aims to …
Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani
Keynote: The Role Of Marketing In Economic Development And Business: Trends And Challenges For Pakistan, Mushtaq Luqmani
International Conference on Marketing
This paper examines the role of marketing in economic development and business for developing countries and the marketing challenges for Pakistan within the context of some key emerging global trends.
Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak
Keynote: Branding A Nation In The 21st Century, Kriengsak Chareonwongsak
International Conference on Marketing
The concept of a ‘’Nation as a Brand’’ is not new, but has already been a historical reality. In the 21st Century however, it is necessary for each country to pay much more attention to this topic due to the greater and increasing interconnectedness and globalization of our world in every aspect; economically, politically and socially, as illustrated by the KOF Index of Globalization in 2011 which collected the data of 186 countries from 1970 to 2008, concluding that our world is more globalized (KOF Swiss Economic Institute, 2011).