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Full-Text Articles in Business
Strategies For Achieving Sustainability Of Small Business Restaurants, Tanisha Thomas-Beard
Strategies For Achieving Sustainability Of Small Business Restaurants, Tanisha Thomas-Beard
Walden Dissertations and Doctoral Studies
Many small business restaurant owners perform unprofitably and fail within 5 years of opening. Small business restaurant owners are concerned about sustainability as approximately 50% of small businesses that start up do not last beyond the fifth year. Grounded in the general systems theory, the purpose of this qualitative multiple case study was to explore strategies small business restaurant owners use to grow and maintain profitability to sustain business beyond 5 years. The participants were five small business restaurant owners in the Southeastern region of the United States who sustained their business beyond 5 years. The data were analyzed using …
Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Small Business Restaurant Owners' Financing Strategies For Sustainability, Cecilia Tobias Vasquez
Walden Dissertations and Doctoral Studies
Owners of small business restaurants experience a high failure rate. Many small business restaurants fail within 5 years of inception because of inadequate business plans, ineffective strategies for changing markets, and a lack of financial capital to achieve profitability, growth, and long-term survivability. The purpose of this multiple case study was to explore the financial strategies that some owners of small business restaurants used to sustain operations for longer than 5 years. The resource-based view was the conceptual framework for this study. Participants in this study consisted of 5 owners of small business restaurants in northern California who implemented successful …
Marketing Strategies: How Small Restaurant Businesses Use Social Media, Tasheenia Bennett
Marketing Strategies: How Small Restaurant Businesses Use Social Media, Tasheenia Bennett
Walden Dissertations and Doctoral Studies
Social media has changed the way businesses relate to their customers. Since the beginning of social media, traditional methods of communicating with customers have begun to decline. The purpose of this multicase study was to determine the strategies of 5 owners of small restaurant businesses in Western North Carolina who successfully used social media marketing for 1 year or more. Rogers's diffusion of innovation theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social media pages and websites from the participating restaurants. These data were analyzed following Yin's …
Strategies Small Restaurant Owners Use To Reduce Food Waste And Increase Profits, Fabian Lusichi Makani
Strategies Small Restaurant Owners Use To Reduce Food Waste And Increase Profits, Fabian Lusichi Makani
Walden Dissertations and Doctoral Studies
There were 133 billion pounds of food that went to waste in the United States in 2014, leading to $161.6 billion in economic loss. Of this waste, 89 billion pounds occurred in restaurants and other food service facilities. A case study was used to explore the strategies small, independent, family-owned restaurants owners used to reduce food waste. Four small independent, family-owned restaurants owners located in the Washington, DC, metro area participated in the study. These owners were selected based on their revenue and years of survival. Stakeholders theory was the conceptual framework in which the study was grounded. Face-to-face interviews …