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Full-Text Articles in Business
Strategies For Cryptocurrency Adoption In Contemporary Businesses, Jacqueline Rodriguez
Strategies For Cryptocurrency Adoption In Contemporary Businesses, Jacqueline Rodriguez
Walden Dissertations and Doctoral Studies
Millions of Bitcoin transactions occur daily, worth nearly $2 billion annually. With the proliferation of cryptocurrency markets, the reluctance to adopt the currency as an alternate payment method could cause businesses to forgo growth opportunities within this expanding market. Grounded in the diffusion of innovation theory, the purpose of this qualitative multiple-case study was to explore strategies business leaders use to respond to the alternative payment concerns perpetuated by cryptocurrency markets. The participants comprised 6 business leaders who effectively employed cryptocurrency adoption strategies. Data were collected through semistructured interviews, corporate documents, and other company social media resources. Thematic analysis of …
E-Commerce Strategies Small And Medium Enterprises Use To Market Products In Ghana, Joseph Kwaku Amaglo
E-Commerce Strategies Small And Medium Enterprises Use To Market Products In Ghana, Joseph Kwaku Amaglo
Walden Dissertations and Doctoral Studies
Small and medium enterprise (SME) business owners face challenges in adopting e-commerce strategies to market products. By utilizing e-commerce technology and tools, SME business owners could reach more customers and improve their business performance. Grounded in the technology acceptance model, the purpose of this qualitative multiple case study was to explore the strategies some SME business owners in the furniture industry used to adopt e-commerce to market products in Ghana. The participants comprised 5 SME business owners from 5 different furniture firms in Ghana who adopted e-commerce strategies to market products. Sources of data included semi-structured interviews, interview notes, and …
Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks
Customer Relationship Management In The E-Retailing Environment, Nikki R. Hicks
Walden Dissertations and Doctoral Studies
Small business enterprise (SBE) managers often lack resources, expertise, and impact when selling in an online environment. SBEs can overcome increased competition by adopting customer relationship management (CRM) into their business model for survival and longevity. Using the conceptual framework technology, organization, environment (TOE), this multiple case study explored effective marketing strategies that small store retail managers use to successfully sell apparel and accessories in online markets. The study population included leaders from independent small online retail enterprises with brick-and-mortar stores located in the Central, Tri-Cities, or Southside areas in Virginia. The data collection process included semistructured, on-site interviews of …
Strategies For E-Commerce Adoption In A Travel Agency, Anita Smith
Strategies For E-Commerce Adoption In A Travel Agency, Anita Smith
Walden Dissertations and Doctoral Studies
In 2016, online travel sales increased 8%, resulting in profits increasing to over 565 billion U.S. dollars. Traditional travel agencies in brick-and-mortar storefronts are facing challenges related to competing with online travel agencies (OTAs), attracting new customers, and retaining existing customers. The purpose of this qualitative case study was to explore the e-commerce processes, business models, and strategies that leaders of traditional travel agencies use to compete with OTAs. The study sample consisted of 8 travel professionals from 3 small travel agencies located in the mid-Atlantic region of the United States. The conceptual framework for this study was Rogers's diffusion …
Resources That Predict Microbusinesses Winning A U.S. Government Contract, James Marshall Ensign
Resources That Predict Microbusinesses Winning A U.S. Government Contract, James Marshall Ensign
Walden Dissertations and Doctoral Studies
The U.S. Government (USG) sets aside $133 billion annually to procure goods and services from small businesses. To increase efficiency and effectiveness, the USG employs e-commerce procedures that continually change, forcing small and microbusiness owners (MBO) to learn new technical skills. This continuum of change is adversely affecting MBO who lack technical skills. The purpose of this correlational study was to determine whether a relationship existed between the independent variables of formal training consisting of third party providers, consultants, and higher education (INTM); previous federal employment (PFE); and government-sponsored training (GST) and the dependent variable of MBO winning a USG …
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Strategies For E-Commerce Platform Adoption In The Manufacturing Sector In Western India, Neeraj Parikh
Walden Dissertations and Doctoral Studies
While 95% of Indian SME leaders have not adopted an e-commerce platform, the few SME leaders having adopted such platforms reported 64% higher sales and 65% higher profits. The purpose of this multi-case study, guided by the diffusion of innovation (DOI) theory, was to explore the strategies that Indian SME leaders used to adopt e-commerce platforms to expand their businesses. Data for this study emerged from conducting face-to-face, semistructured interviews with 3 SME leaders who operated in the manufacturing industry in western India. The data analysis process included validating, coding, interpreting, and summarizing data and generating themes. Methodological triangulation of …
Strategies For Real Estate Professionals To Compete With Internet Organizations, Jennifer Dorwart
Strategies For Real Estate Professionals To Compete With Internet Organizations, Jennifer Dorwart
Walden Dissertations and Doctoral Studies
There has been slow growth among traditional residential real estate organization managers to communicate among the real estate industry successful e-commerce strategies. Grounded in diffusion of innovation theory, the purpose of this descriptive case study was to explore strategies traditional residential real estate managers use to compete with e-commerce real estate managers. The study population comprised traditional real estate office managers in western Nebraska who had at least 5 years' experience in developing successful e-commerce strategies and had sold a home in the past 5 years. I conducted a thematic analysis on the data collected via semistructured interviews and company …