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Strategies For Implementing A Successful Customer Relationship Management System, Samuel Adebayo
Strategies For Implementing A Successful Customer Relationship Management System, Samuel Adebayo
Walden Dissertations and Doctoral Studies
Customer relationship management (CRM) software implementation fails in thepackaging industry because of ineffective CRM implementation strategies. Effective strategies for CRM software implementation are essential to CRM managers for improving CRM project success rates. Grounded in Kano’s customer satisfaction theory, the purpose of this qualitative multiple case study was to explore the strategies CRM managers in the packaging industry used to operate a profitable business. Data were collected through semi-structured interviews and documents of CRM strategies. Participants were four CRM managers located in Illinois who had a minimum of 10 years of successfully managing CRM systems with high success rates. Data …
Strategies For Implementing A Successful Customer Relationship Management System, Samuel Adebayo
Strategies For Implementing A Successful Customer Relationship Management System, Samuel Adebayo
Walden Dissertations and Doctoral Studies
Customer relationship management (CRM) software implementation fails in thepackaging industry because of ineffective CRM implementation strategies. Effective strategies for CRM software implementation are essential to CRM managers for improving CRM project success rates. Grounded in Kano’s customer satisfaction theory, the purpose of this qualitative multiple case study was to explore the strategies CRM managers in the packaging industry used to operate a profitable business. Data were collected through semi-structured interviews and documents of CRM strategies. Participants were four CRM managers located in Illinois who had a minimum of 10 years of successfully managing CRM systems with high success rates. Data …
Strategies For Technology Selection In The Retail Sector, Dare Oke
Strategies For Technology Selection In The Retail Sector, Dare Oke
Walden Dissertations and Doctoral Studies
Some small retail business owners lack strategies to select the appropriate technology to achieve sustainable competitive advantages, which is why some small businesses fail. Grounded in the resource-based theory, the purpose of this qualitative multiple case study was to explore the strategies small retail business owners use to choose the appropriate technology to achieve sustainable competitive advantages. The participants comprised seven small retail business owners in the U.S. state of New Jersey who successfully implemented strategies to select the appropriate technology for their organization’s success. Data were collected through semistructured interviews and observations of the business owners’ technological footprints. Data …
The Relationship Between Customer Relationship Management, Employee Retention, And Revenue, Bui Thanh Van
The Relationship Between Customer Relationship Management, Employee Retention, And Revenue, Bui Thanh Van
Walden Dissertations and Doctoral Studies
Downsizing campaigns and employee layoffs can result in poor customer service leading to service revenue losses. Understanding lost service revenue predictors is critical for leaders and managers to maintain and increase organizational growth and financial performance. Grounded in the service-profit chain theory, the purpose of this quantitative correlational study was to examine the relationship between customer relationship management (CRM), employee retention, and service revenue. Data were analyzed for 80 leaders and managers working in Vietnam’s industrial service field. The results of the multiple regression analysis indicated the full model, containing the 2 predictor variables (CRM and employee retention), was able …
Strategies For Insurance Agency Managers To Retain Customers And Improve Revenue, Daniel Lee Jackson
Strategies For Insurance Agency Managers To Retain Customers And Improve Revenue, Daniel Lee Jackson
Walden Dissertations and Doctoral Studies
The cost of creating new property and casualty insurance accounts is much greater than the costs associated with sustaining current accounts. Property and casualty insurance agency managers lack strategies to retain customers, the retention of whom has been found to improve revenue. The purpose of this qualitative case study was to explore strategies for insurance agency managers to retain customers and improve revenue. The population used for the study was 4 insurance agency managers in the Northeastern United States. The conceptual framework was customer relationship management, which is a technological and organizational mechanism for buffering market instability by understanding customer …
Strategies For Improving The Effectiveness Of Customer Relationship Management Systems, Sathish Thejaswarup
Strategies For Improving The Effectiveness Of Customer Relationship Management Systems, Sathish Thejaswarup
Walden Dissertations and Doctoral Studies
Many banks invest heavily in customer relationship management (CRM) system implementation and expect to increase their profitability. However, the failure rates of CRM projects are significant. The purpose of this multiple case study was to explore the strategies implemented by CRM managers in the banking industry to achieve CRM system effectiveness. CRM implementers from 1 medium and 2 large banks in Minnesota who successfully implemented CRM systems were selected. Data were collected primarily from participant interviews, websites, and social media pages. Bertalanffy's general systems theory was the underlying conceptual framework for this study. Data triangulation and member checking were used …