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Full-Text Articles in Business
Successful Marketing Strategies For Small Business Sustainability, Jasmine Davis
Successful Marketing Strategies For Small Business Sustainability, Jasmine Davis
Walden Dissertations and Doctoral Studies
Small businesses play a significant role in the health of the U.S. economy, but 50% of small businesses close before reaching 5 years of operation. Some small business owners do not utilize effective marketing strategies to guide them towards sustainability in business. Grounded in hybrid typology, the purpose of this qualitative multiple case study was to explore marketing strategies small business owners use for sustainability. The participants comprised three small business owners located in the Midwest Region of the United States, with a business in operation for at least 5 years. Data were collected from semi-structured interviews, public company documents, …
Successful Balanced Scorecard Implementation Strategies For A Manufacturing Organization, Timothy J. Zorek
Successful Balanced Scorecard Implementation Strategies For A Manufacturing Organization, Timothy J. Zorek
Walden Dissertations and Doctoral Studies
Up to 90% of businesses fail to execute their business strategies. Still, the effective implementation of a performance measurement system like the balanced scorecard (BSC) often leads to the implement a more successful execution of a business strategy. The purpose of this qualitative single case study sought to explore the successful strategies used by business leaders to implement a BSC effectively. Change theory was the conceptual framework for the study. Participants consisted of 3 business leaders of a manufacturing organization in Southeast Wisconsin, who successfully implemented the balanced scorecard within their business. Data were collected from face-to-face, semistructured interviews, and …
Strategies To Prevent And Detect Occupational Fraud In Small Retail Businesses, Marquita V. Davis
Strategies To Prevent And Detect Occupational Fraud In Small Retail Businesses, Marquita V. Davis
Walden Dissertations and Doctoral Studies
Business owners' lack of strategies to prevent and detect occupational fraud in small retail businesses in the United States could result in substantial financial losses or insolvency. Grounded in Cressey's fraud triangle, the purpose of this multiple case study was to explore internal control strategies 6 owners of small retail businesses in southeastern Pennsylvania used to prevent and detect occupational fraud. Face-to-face interviews, observations, and documentation are the data collection techniques I used in this study. Data were transcribed, coded, analyzed, and member checked to identify emergent themes. Six themes emerged from the thematic analysis: financial impact, transaction responsibility and …
Survival Strategies For Owners Of Micro And Small Enterprises In Kenya, Samuel Kipngetich Too
Survival Strategies For Owners Of Micro And Small Enterprises In Kenya, Samuel Kipngetich Too
Walden Dissertations and Doctoral Studies
Micro and small enterprise (MSE) owners in Kenya are faced with a myriad of constraints that affect their survival for longer than the first 5 years. Owners of MSEs who are unable to identify and implement strategies may not succeed in sustaining their businesses. The purpose of this multiple case study was to explore strategies owners of MSEs in Nairobi, Kenya, used to sustain their businesses for longer than 5 years. The conceptual framework for the study was the theory of constraints. Data were collected from 4 purposefully selected MSE owners in Nairobi, Kenya, through face-to-face, semistructured interviews, and review …
Small Business Strategies For Information Technology Implementation In Developing Countries, William Archibold Kwabiah
Small Business Strategies For Information Technology Implementation In Developing Countries, William Archibold Kwabiah
Walden Dissertations and Doctoral Studies
Leaders of small businesses need dynamic capabilities created through careful implementation of information technologies (ITs) to enhance efficiency, performance, and output. The purpose of this multicase study was to explore strategies leaders of small businesses used in developing countries to implement ITs for improved business performance. The framework for this study was the technology, organization, and environment model. The sample population consisted of 10 leaders of small businesses located in the Accra region of Ghana. The study participants had at least 5 years of experience working with small businesses that implemented IT. Data were collected from semistructured interviews and review …
Import And Export Strategies To Sustain Business Under Economic Sanctions, Essam Abdalla
Import And Export Strategies To Sustain Business Under Economic Sanctions, Essam Abdalla
Walden Dissertations and Doctoral Studies
Economic sanctions can result in more than a 70% decrease in business activities in a sanctioned country. The purpose of this qualitative single case study was to identify the strategies import and export small business owners use to sustain businesses under economic sanctions. The population for this study was import and export small business owners in the state of Khartoum, Sudan. General systems theory served as the conceptual framework and underpinned the study. The data collection included semistructured interviews and government financial reports. Adhering to an interview protocol, conducting transcript reviews of participants' interviews, member checking, and methodological triangulation represented …
Strategies Female Small Business Owners Use To Succeed In Business, Mere Sovick
Strategies Female Small Business Owners Use To Succeed In Business, Mere Sovick
Walden Dissertations and Doctoral Studies
Small businesses owned by women cease operations 11% more often than businesses owned by men. Women, who own over 37% of all businesses in the United States, contribute significantly to the 50% small business failure rate. The purpose of this multiple-case study was to explore strategies 5 women who own small businesses use to succeed in business beyond 5 years on Bainbridge Island, Washington. The theory of constraints was the conceptual framework. Data were collected through semistructured face-to-face interviews, websites, company documents, and archival records. Transcript review of interview response data was used to strengthen the credibility of the interview …
Success Strategies For Small Business Owners In Philadelphia, Pennsylvania, Marcellinus Emeka Madu
Success Strategies For Small Business Owners In Philadelphia, Pennsylvania, Marcellinus Emeka Madu
Walden Dissertations and Doctoral Studies
African immigrant business owners create jobs and often stimulate economic growth in distressed inner-city areas, yet they continue to experience barriers obtaining financial support in the United States when trying to gain entrance into the broader economy. The objective of this multiple case study was to explore strategies African immigrant business owners used to succeed in business beyond 5 years. The conceptual framework of this study included resource-based theory, human capital theory, and disadvantage theory. Semistructured interviews were conducted with 3 African immigrant business owners in Philadelphia, Pennsylvania who had succeeded in business beyond 5 years. Thematic analysis from interviews, …