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Effective Strategies Small Business Leaders Use To Address Ransomware, William Jason Tuttle
Effective Strategies Small Business Leaders Use To Address Ransomware, William Jason Tuttle
Walden Dissertations and Doctoral Studies
Small business leaders face a wide range of cybersecurity threats. Ransomware is a specific cybersecurity threat that cybercriminals can use to deny small business leaders’ access to data in exchange for a ransom payment. Grounded in routine activity conceptual framework, the purpose of this qualitative multiple case study was to explore effective strategies small business leaders use to address ransomware. Data were collected from 5 leaders of small businesses in the southeast region of the United States. Data sources included interviews and archival documents. Data were analyzed using Yin’s 5 step process. The analysis revealed 3 primary themes: ransomware strategy, …
Female Small Business Owners: Strategies For Success, Betsy J. Peterson
Female Small Business Owners: Strategies For Success, Betsy J. Peterson
Walden Dissertations and Doctoral Studies
In 2015, 30.2 million small businesses existed in the United States; the Small Business Administration predicted that only half would survive beyond 5 years. Female business owners who do not establish practices to gain a competitive advantage in the small business marketplace may experience poor business performance. Grounded in trait theory, the purpose of this qualitative multiple case study was to explore the business strategies female small business owners use to succeed in a small business beyond 5 years. Participants included 3 female owners of successful small businesses in Northern California who have been in continual operation for more than …