Business Commons^™

Multidimensional Strategies To Mitigate Counterfeiting, Tan Vu

Walden Dissertations and Doctoral Studies

Counterfeiting causes substantial negative impacts on intellectual property and opportunity costs to businesses worldwide. Anticounterfeiting department executives who lack multidimensional anticounterfeiting strategies to mitigate fakes may incur substantial financial loss and intellectual property theft. Grounded in the systems theory, the purpose of this qualitative single case study was to explore the strategies that anticounterfeiting department managers use to mitigate counterfeiting. The participants comprised 4 anticounterfeiting representatives of a consumer products company in a metropolitan area of Georgia who successfully devised and implemented anticounterfeiting strategies. Data were collected from semistructured interviews and the firm's online resources. Thematic analysis was used to …