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Full-Text Articles in Business
Strategies For Information Technology Small Business Owners To Sustain Beyond The First 5 Years, Edward Alan Rodarte
Strategies For Information Technology Small Business Owners To Sustain Beyond The First 5 Years, Edward Alan Rodarte
Walden Dissertations and Doctoral Studies
Small businesses are the foundation of an economy and spawn innovation, but small business owners fail at an alarming rate because they lack strategies to sustain business operations. Since 50% of small businesses fail within the first 5 years, small business sustainability research is critical to support small business owners. Grounded in entrepreneurial theory, the purpose of this multiple case study was to identify strategies information technology (IT) small business owners use to sustain operation beyond the first 5 years. The participants included four IT small business owners in the Southwestern United States who sustained operations beyond the first 5 …
Characteristics Of Authentic Entrepreneurial Leadership Within Information Technology Startups In Kenya, Christine Mukhwana
Characteristics Of Authentic Entrepreneurial Leadership Within Information Technology Startups In Kenya, Christine Mukhwana
Walden Dissertations and Doctoral Studies
In Kenya, over 60% of nascent entrepreneurs start businesses with minimal leadership experience, engendering founder-CEOs who cannot sustain a business beyond its formative years. The problem is the nascent entrepreneurs’ lack of understanding of effective leadership. The purpose of this qualitative, phenomenological study was to develop a more nuanced understanding of authentic leadership behavior from the perspective of nascent entrepreneurs. Authentic leadership theory and the three-factor model were used to conceptualize the study. The research question focused on nascent entrepreneurs’ lived experiences and understanding of authentic leadership. The participants in the study were entrepreneurs from the information technology industry in …
Leadership Skills To Sustain High-Tech Entrepreneurial Ventures, Zoaib Z. Rangwala
Leadership Skills To Sustain High-Tech Entrepreneurial Ventures, Zoaib Z. Rangwala
Walden Dissertations and Doctoral Studies
High-tech (HT) innovation-oriented entrepreneurs start 35% more ventures and create 10% more jobs in the first 5 years of operation than the rest of the private sector and drive significant economic growth across all industries; however, more than 50% of the entrepreneurial HT ventures fail during the first 5 years of operations. Guided by the conceptual framework of transformational leadership theory, the purpose of this multicase study was to explore skills used by successful entrepreneurial leaders to sustain their HT ventures in Silicon Valley, California. Data collection was from 8 participants in semistructured 1-on-1 interviews and 3 participants in a …
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya Waller
Marketing Strategies Of Mobile Game Application Entrepreneurs, Talaya Waller
Walden Dissertations and Doctoral Studies
Mobile game application entrepreneurs can offer many benefits to the U.S. economy; however, 80% of the entrepreneurs in this study stated that marketing their mobile applications was a major business challenge. Successful strategies that entrepreneurs have used to overcome their mobile game application marketing challenges may be beneficial to other entrepreneurs. Based on Schumpeter's theory of economic development and new value creation of technological innovation, the purpose of this phenomenological study was to explore the strategies that entrepreneurs have used to market their mobile game application development businesses successfully. Twenty mobile game application entrepreneurs from northern California, who successfully sustained …