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Advances In Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Advances in Hospitality and Tourism Information Technology has the following chapters:

Chapter 1: Digital Marketing in Hospitality and Tourism

Chapter 2: The Importance and Role of Digital Marketing in the Preference of Touristic Products in Turkiye

Chapter 3: Virtual Reality Marketing in Hospitality and Tourism

Chapter 4: Contributions of Information and Communication Technologies to Cultural Tourism Experiences: Toward a Smart Destination

Chapter 5: Technology in Senior Living Communities

Chapter 6: Tourism Products and Sentiment Analysis

Chapter 7: Analytics in Hospitality and Tourism: Online Travel Reviews

Chapter 8: Wearable Technologies: Kinesthetic Dimension in Enriching Tourist Experience

ISBN: 978-1-7321275-8-6

TABLE OF CONTENTS …

Big Data And Business Intelligence In Hospitality And Tourism, Gozde Turktarhan, Ram Gopalan, Emrah Ozkul

University of South Florida (USF) M3 Publishing

The developments in technology in the last 25 years have brought many changes in the tourism and hospitality sector as well as in many other fields. Big data and business intelligence, which are the leading ones among these developments, have caused some changes in the way of doing business in the tourism industry. Explaining the relationship between big data and business intelligence is important for understanding how these changes are reflected in the tourism industry. Business intelligence and big data, which enable many processes to be completed in a shorter time, also bring some ethical problems. In this book chapter, …

Blockchain In The Hospitality And Tourism Industry, Christa Barkel, Hulya Kurgun, Brenda Groen

University of South Florida (USF) M3 Publishing

This chapter will provide information on what Blockchain is and why it is used. It describes the basic concepts underlying Blockchain technology, such as distributed ledgers, consensus mechanisms, mining, smart contracts, P2P, and the classification of existing Blockchain systems. Next, it explores Blockchain applications in general, in businesses and society. Blockchain maybe used e.g., for fundraising, in education, and for provenance and authenticity registration. The last part of the chapter is devoted to application of Blockchain in general to applications in the hospitality and tourism industry. It considers how Blockchain makes it possible to create new types of platforms where …

Social Media Marketing In Rural Hospitality And Tourism Destination Research, Samuel Adeyinka-Ojo, Shamsul K. Abdullah

University of South Florida (USF) M3 Publishing

An increasing number of studies have been dedicated to the application of social media in the marketing of hospitality services and tourism destinations. However, there exists a lack of extant literature dedicated to exploring how social media can be used in the marketing of hospitality and tourism in rural destinations. In order to achieve the objectives of this paper, the methodology adopted, and samples used for the analysis of literature review composed of relevant papers published in hospitality and tourism journals on social media framework, social media marketing (SMM), rural hospitality and tourism (RHT) destinations. These existing literature works were …

Does Coronavirus (Covid-19) Transform Travel And Tourism To Automation (Robots)?, Omar Parvez, Ali Ozturen, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Global coronavirus is the name of consternation. It has a depraved impact on world health, the international economy, as well as the travel, tourism, and hospitality (TTH) industry. The World Health Organization (WHO) already declared an international public health emergency in the concern of cases and deaths. Tourism is a human-intensive industry, but on one side, the circumstances of the virus separate people from personal interaction, on the other side, technological development offers automatic robots to the service. So the future of the TTH might be transformed toward automation (robots). The paper aims to extend the knowledge by investigating and …

The Coverage Of Aiot Based Functional Service: Case Study Of Asian Futuristic Hotel, Gege Wang, Irini L. F. Tang, Eric Chan, Wai H. W. Chan

University of South Florida (USF) M3 Publishing

The combination of Artificial Intelligence and Internet of Things (AIOT) have been developing as a prevalent technology for applications in many industries and buildings. This research deliberately chooses a leading hotel in the application of automation to examine the coverage of using the AIOT. A recent functional framework of AIOT was used to investigate the functional attributes via observation to confirm the availability. Then the study proceeded to interview with 10 professionals in the hospitality businesses to solicit their views about the implementation of the same AIOT facilities in other hotels based on the tabled analytical results.

Hospitality Brands: What Do Consumers Want?, Faizan Ali, Seden Dogan, Gozde Turktarhan, Cihan Cobanoglu

University of South Florida (USF) M3 Publishing

Hospitality means more than being hospitable. It deals with emotions, trust, and interactions. It means being friendly and helpful, welcoming, and considerate, understanding needs and expectations, responding in quick and respectful ways. As an industry, hospitality is based on a human-centered philosophy, influenced by religions and cultural traditions.

Over the last few decades, the global hospitality industry has grown by leaps with more than 1000 hotel brands. This means travelers have several options to choose from. Hoteliers need to reach out to them in different ways. Hospitality industry offers tangible and intangibles to develop experiences. Therefore, building a consistent identity …

Hospitality And Tourism Information Technology, Cihan Cobanoglu, Seden Dogan, Katerina Berezina, Galen Collins

University of South Florida (USF) M3 Publishing

Preface

Technology has redefined how we experience hospitality. From the front of the house to the back, technology has allowed hospitality businesses to provide a faster, better, and more personalized service. Such benefits may be achieved by relying on the systems that remember all customer preferences, by bringing guests the speed and convenience of self-check-in, and employing robots that may attend to customer requests around the clock. However, all these wonderful innovations come with challenges, such as justifying a return on investment, establishing system security, building sustainable solutions, ensuring interoperability across different systems, and delivering high touch while using high …

Technology In The Meetings And Events Industry, Gina Fe Causin, Leslie Gail Scamacca

University of South Florida (USF) M3 Publishing

Chapter Summary

Over the past ten years, advancements in technology have created seismic shifts in how meetings and events are planned, marketed, and produced. While technology has not eliminated the importance of face-to-face meetings, what has radically changed are the tools at the disposal of the meeting and event professional throughout the event planning lifecycle. For example, event and guest bandwidth continues to increase in importance and, in many cases, may become a tipping point in the site selection process. Social media and mobile devices have become an inextricable part of the event management landscape. Meeting professionals used to preach …