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An Examination Of Reward-Based Crowdfunding Performance And Success, Matthew Alan Grace
An Examination Of Reward-Based Crowdfunding Performance And Success, Matthew Alan Grace
USF Tampa Graduate Theses and Dissertations
Reward-based crowdfunding (RBCF), where fundraisers raise funds from a crowd of investors in return for a reward, has carved a niche as a proven option for not just entrepreneurs seeking early-stage funding, but also for established firms looking to presell or market a new product or service. Establishing crowdfunding performance and success factors is important for researchers and practitioners alike. Fortunately, a large portion of the RBCF academic literature is immediately applicable to entrepreneurs, with very little additional interpretation required. However, important questions about RBCF remain. The first paper in this three-part dissertation, a systematic literature review, examines some of …
An Examination Of Reward-Based Crowdfunding Performance And Success, Matthew Alan Grace
An Examination Of Reward-Based Crowdfunding Performance And Success, Matthew Alan Grace
USF Tampa Graduate Theses and Dissertations
Reward-based crowdfunding (RBCF), where fundraisers raise funds from a crowd of investors in return for a reward, has carved a niche as a proven option for not just entrepreneurs seeking early-stage funding, but also for established firms looking to presell or market a new product or service. Establishing crowdfunding performance and success factors is important for researchers and practitioners alike. Fortunately, a large portion of the RBCF academic literature is immediately applicable to entrepreneurs, with very little additional interpretation required. However, important questions about RBCF remain. The first paper in this three-part dissertation, a systematic literature review, examines some of …
For Love Or Money: Investor Motivations In Equity-Based Crowdfunding, Jason C. Cherubini
For Love Or Money: Investor Motivations In Equity-Based Crowdfunding, Jason C. Cherubini
USF Tampa Graduate Theses and Dissertations
Crowdfunding is an increasingly popular method for entrepreneurial ventures to raise financing from a large number of small supporters (the “crowd”) instead of raising it through a small number of larger supporters. Crowdfunding is normally conducted through online platforms such as Kickstarter and Indiegogo, where the entrepreneurial venture runs a campaign directly seeking support from individual funders. Most of the research into crowdfunding to date has been focused on what elements of the crowdfunding campaign lead to eventual successful funding, especially in the rewards-based crowdfunding space. The comparatively new equity-based crowdfunding has not been as heavily researched and is technically …