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Full-Text Articles in Business

Salesperson-Customer Dyads In The Casino Gaming Industry: How Sales Competencies And Relationship Lifecycles Influence Customer Satisfaction And Account Profitability, Alicia Lechtenberger Dec 2022

Salesperson-Customer Dyads In The Casino Gaming Industry: How Sales Competencies And Relationship Lifecycles Influence Customer Satisfaction And Account Profitability, Alicia Lechtenberger

UNLV Theses, Dissertations, Professional Papers, and Capstones

Developing extraordinary relationships between sales personnel and customers is essential to corporate success. To meet the increasing demands of customers within the hospitality industry, corporations must ensure they pair customers with salespeople who are highly competent, possessing refined and adaptable skill sets that directly increase customer satisfaction and account profitability. Corporations spend billions of dollars annually on hiring and training salespeople; yet, salespeople often quit or miss their quota targets. Considering this industry-wide business problem, the purpose of this dissertation study was to determine how sales competencies influence customer satisfaction and account profitability while taking into consideration the duration of …


Alleviating Labor Crunch In Singapore's Hospitality Industry, Chuah Peini Dec 2022

Alleviating Labor Crunch In Singapore's Hospitality Industry, Chuah Peini

UNLV Theses, Dissertations, Professional Papers, and Capstones

The acute shortage of manpower in hospitality workforce has been a persistent problem in Singapore throughout these years which adversely affects both the managerial and lower-skilled occupational groups of employees. The pandemic has further accelerated human resource issues across the country in 2020. It particularly hits the hospitality industry hard since hotel businesses are highly human-centric and the unprecedented world event has adversely resulted in severe manpower leakages and a dilution of talent pool. This paper will analyze the reasons, severity and impact of the manpower shortage within the hospitality industry in Singapore, focusing on service quality. Lastly, the author …


The Emergence Of Serviced Apartments/Apart-Hotels And Opportunities Post Covid-19, Ding Jie Ang Dec 2022

The Emergence Of Serviced Apartments/Apart-Hotels And Opportunities Post Covid-19, Ding Jie Ang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Serviced apartments are becoming more mainstream as people become more aware of this asset class. Since the onset of Covid-19, people have opted for serviced apartments instead of a hotel for self-contained, typically with more space with a living area, kitchen and access to laundry facilities throughout the pandemic. Combined with lower operating costs, higher profit margin, and lower cost per key at development revealed the financial resilience of this asset class as most serviced apartments operated at a higher occupancy than hotels. With renewed interest from developers and owners keen to build or convert their existing properties to serviced …


Insights On Factors Influencing Startup Failure In The Hospitality Industry, Shivangi Khurania Dec 2022

Insights On Factors Influencing Startup Failure In The Hospitality Industry, Shivangi Khurania

UNLV Theses, Dissertations, Professional Papers, and Capstones

Hospitality businesses and innovative startups have faced extremely high failure rates. The author provides insights on the factors that impact startup failure in the hospitality industry after performing a deep analysis on innovation frameworks such as the diffusion of innovation theory, the theory of disruptive innovation, and the ten types of innovation framework. Not only that, the author also provides insights based on their own personal experience and knowledge gained through education at the University of Las Vegas, Nevada. The research explored in this paper revealed that startup failure is not based on one factor alone and how leaders in …


Methods For Teaching Mindfulness Within The Workplace, Gerrel March Dec 2022

Methods For Teaching Mindfulness Within The Workplace, Gerrel March

UNLV Theses, Dissertations, Professional Papers, and Capstones

Over the past few years, the world has been shaken by the COVID-19 pandemic and technological advancements that have contributed towards work-life imbalances. Now more than ever, organizations are focusing on improving mental health and well-being. This understanding holds value towards the hospitality industry as employee wellbeing has a direct link towards consumer experience. Considering the nature of the business, employees endure distress resulting from emotional labor, long work hours, etc, understanding how organizations can improve well-being is critical. This paper attempts to make significant contribution towards understanding both individual and organizational outcomes of mindfulness, best practices, and potential limitations …


The Impact Of The Covid-19 Pandemic On Online Food Delivery Apps, Lauren Morell Dec 2022

The Impact Of The Covid-19 Pandemic On Online Food Delivery Apps, Lauren Morell

UNLV Theses, Dissertations, Professional Papers, and Capstones

The restaurant industry continues to change as Online Food Delivery apps (OFD) continue to gain more popularity because of the COVID-19 pandemic. The food delivery market has grown over 52% since the start of the pandemic. Online food delivery app platforms like DoorDash, UberEats, and Postmates began to offer delivery over the past decade, rapidly growing with the help of ghost kitchens. Consumer behavior factors and intention to use OFDs have changed as more advanced app technology becomes available, and as the restaurant industry navigates the COVID-19 pandemic restrictions. Many consumers favor mobile delivery apps overall convenience and perceived usefulness. …


Payment Profiles: Using Payment Transaction Data To Identify And Characterize Gamblers, Kasra Ghaharian Dec 2022

Payment Profiles: Using Payment Transaction Data To Identify And Characterize Gamblers, Kasra Ghaharian

UNLV Theses, Dissertations, Professional Papers, and Capstones

Payment providers in the gambling industry facilitate transactions, allowing customers to transfer money to and from wagering accounts. Payments transaction data is information that is captured from these transactions, including, for example, the type, amount, time, and location. How this data may be used for gambling harm minimization and prevention has garnered significant interest, particularly due to accelerated payments modernization in the wake of the COVID-19 pandemic. With this study, I explored the utility of payments transaction data to categorize subgroups of gamblers in order to identify individuals who may be at-risk of harm. I benchmarked six cluster analysis methods …


Negative Customer Reviews And The Online Decision-Making Process: The Role Of Construal Fit, Minji Kim Dec 2022

Negative Customer Reviews And The Online Decision-Making Process: The Role Of Construal Fit, Minji Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

Consumers seek out online reviews to aid their decision-making, particularly when purchasing products and services online. Given their power to influence consumer behavior, online reviews have been extensively studied in various settings. While much research has focused on what determines the performance of online reviews, limited research has focused on why a particular review receives more or less attention from consumers. This study aims to fill this knowledge gap by exploring how consumers with different mindsets respond to online reviews framed at different levels of construal. Applying the construal fit principle, this research predicts that consumers more fluently process online …


A Development Of A Game-Theoretic Artificially Intelligent Neural Network Revenue Management Forecasting Model, Fatemeh Binesh May 2022

A Development Of A Game-Theoretic Artificially Intelligent Neural Network Revenue Management Forecasting Model, Fatemeh Binesh

UNLV Theses, Dissertations, Professional Papers, and Capstones

The aim of this dissertation is to create and test a risk induced game-theoretic price forecasting model. The models were tested with datasets from 3 Upper Midscale hotels in 3 locations (urban, interstate and suburb), one hotel from each location. The data was obtained from STR, a leading hospitality marketing company which consolidates all of the daily hotel data from hotels in the United States. Multiple error measures were used to compare the accuracy of models. Three LSTM models were proposed and tested; LSTM model 1 that relied on ADR to forecast ADR, LSTM model 2 that used ADR, supply, …


Predicting And Mitigating Reactance Impact On Attitude And Behavioral Intention, Matthew Ryan May 2022

Predicting And Mitigating Reactance Impact On Attitude And Behavioral Intention, Matthew Ryan

UNLV Theses, Dissertations, Professional Papers, and Capstones

At times messaging may be of an instructive nature that can be perceived as an attempt to threaten or limit an individual’s freedom. This freedom limitation can range from individual choice to physical requirements. How a message is framed, or positioned, is very important. In certain instances, even when the message has the best intentions, if framed incorrectly can have the opposite, or boomerang, effect on people. This state is known as psychological reactance. When invoked, consumers will act in a way that eliminates the threat of freedom to restore balance. Such a state can also lead to negative implications …


Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner May 2022

Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Collegiate Athletic Association (NCAA) justifies its power and regulatory structure as necessary to promote competitive balance. Despite this, there is limited research on the efficacy of NCAA policies that were implemented with the intention of supporting more parity in Division I conferences. This study examined whether the 2015 cost of attendance (COA) policy was associated with competitive balance in various groups within the Division I Football Bowl Subdivision. Through the lenses of the Matthew Effect and policy design theory, this study aimed to understand how NCAA policies may hurt or help inequality in college sport. Although not all …