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UNLV Theses, Dissertations, Professional Papers, and Capstones

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Full-Text Articles in Business

Predicting And Mitigating Reactance Impact On Attitude And Behavioral Intention, Matthew Ryan May 2022

Predicting And Mitigating Reactance Impact On Attitude And Behavioral Intention, Matthew Ryan

UNLV Theses, Dissertations, Professional Papers, and Capstones

At times messaging may be of an instructive nature that can be perceived as an attempt to threaten or limit an individual’s freedom. This freedom limitation can range from individual choice to physical requirements. How a message is framed, or positioned, is very important. In certain instances, even when the message has the best intentions, if framed incorrectly can have the opposite, or boomerang, effect on people. This state is known as psychological reactance. When invoked, consumers will act in a way that eliminates the threat of freedom to restore balance. Such a state can also lead to negative implications …


Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner May 2022

Cost Of Attendance And Competitive Balance In The Ncaa Division I Football Bowl Subdivision, Michelle Calica Coyner

UNLV Theses, Dissertations, Professional Papers, and Capstones

The National Collegiate Athletic Association (NCAA) justifies its power and regulatory structure as necessary to promote competitive balance. Despite this, there is limited research on the efficacy of NCAA policies that were implemented with the intention of supporting more parity in Division I conferences. This study examined whether the 2015 cost of attendance (COA) policy was associated with competitive balance in various groups within the Division I Football Bowl Subdivision. Through the lenses of the Matthew Effect and policy design theory, this study aimed to understand how NCAA policies may hurt or help inequality in college sport. Although not all …


A Development Of A Game-Theoretic Artificially Intelligent Neural Network Revenue Management Forecasting Model, Fatemeh Binesh May 2022

A Development Of A Game-Theoretic Artificially Intelligent Neural Network Revenue Management Forecasting Model, Fatemeh Binesh

UNLV Theses, Dissertations, Professional Papers, and Capstones

The aim of this dissertation is to create and test a risk induced game-theoretic price forecasting model. The models were tested with datasets from 3 Upper Midscale hotels in 3 locations (urban, interstate and suburb), one hotel from each location. The data was obtained from STR, a leading hospitality marketing company which consolidates all of the daily hotel data from hotels in the United States. Multiple error measures were used to compare the accuracy of models. Three LSTM models were proposed and tested; LSTM model 1 that relied on ADR to forecast ADR, LSTM model 2 that used ADR, supply, …


Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong Dec 2021

Factors Influencing Service Robot Adoption: A Comparative Analysis Of Hotel-Specific Service Robot Acceptance Models, Ying Dong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The market for service robots is expected to expand significantly owing to the increasing relevance of service automation under the outbreak of the COVID-19 pandemic. Despite the growing managerial interest in robotic applications in the hotel industry, current robotic research has been mostly conceptual with limited robot data on hand. In light of this issue, this paper will conduct a comparative analysis of hotel-specific service robot acceptance models between the Service Robot Acceptance Model (sRAM) and the Service Robot Integration Willingness (SRIW) framework. By identifying key elements of each service robot acceptance model, this paper puts an emphasis on investigating …


Constructing The Perfect Girlfriend: Gender, Class, Race, & Performativity Of Paid Intimacy In Nevada Brothels, Christina Parreira Dec 2021

Constructing The Perfect Girlfriend: Gender, Class, Race, & Performativity Of Paid Intimacy In Nevada Brothels, Christina Parreira

UNLV Theses, Dissertations, Professional Papers, and Capstones

While most research on commodified intimacy, especially in the sex industry, has explored gender dynamics, sex work researchers are beginning to also explore intersectional dynamics in the industry. But little research has examined whether or how workers may navigate these dynamics differently through the ways in which they understand and perform service labor. Much research has explored commodified intimacy in different settings, but very little attention has been paid to the different ways that workers in the same setting perform intimacy. In this dissertation I ask how do different performances of intimate service in the brothels- the girlfriend experience (GFE) …


Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings Dec 2021

Building Customer Loyalty With Millennials In The Gaming Entertainment Industry, Daysha Catchings

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper discusses how to build customer loyalty between Millennials and casinos. Although research has indicated that casinos are losing the interest of the Millennial consumer, it is recommended that casinos do not give up on this demographic. The Millennial generation is massive, accounting for a fourth of the U.S. population. Entering the workforce at rapid speed, this generation has a large amount of spending power and is willing to pay more for a product that is deemed valuable. This paper intends to lay the groundwork for an exploratory research study on customer loyalty and Millennials in the gambling and …


Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko Dec 2021

Data Analytics In Hotel And Integrated Resort Brands: An Evaluation Of Past Literature And Proposed Research For The Future, Luke Andrew Walocko

UNLV Theses, Dissertations, Professional Papers, and Capstones

Data analytics in hotel and integrated resort brands is a growing strategy implemented to support business decisions designed to generate revenue or save costs. This study utilizes a literature review of data analytics related publications to provide recommendations on future research topics to improve the quality of literature related to data analytics in hotel and integrated resort brands. The study is not limited to hospitality specific research and uses research from all industries to identify gaps in publications for hospitality scholars to explore. Three proposed research questions for future exploration were composed based on the comparison of literature written for …


Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He Dec 2021

Utilizing Gamification To Enhance Customer Engagement And Loytalty In The Hospitality Industry, Xiaoting He

UNLV Theses, Dissertations, Professional Papers, and Capstones

Gamification involves the engagement of game elements and designs in non-game contexts. There is a need to increase the effectiveness of the conventional loyalty program, and implementing gamification has become a popular concept. Gamified hotel loyalty programs differentiate hotels from their rivals by increasing customer engagement and, ultimately, customer loyalty. Despite prior research on the effectiveness and functions of gamification, under what conditions gamification can enhance enagement lacks further investigation. This study draws on the Self-Determination Theory (SDT) to develop a framework linking gamification elements with users' psychological needs, where customer engagement is enhanced when the game elements successfully satisfy …


Mobile Sports Betting Marketing Plan, Scott Flinn Dec 2021

Mobile Sports Betting Marketing Plan, Scott Flinn

UNLV Theses, Dissertations, Professional Papers, and Capstones

From day one, the hospitality industry in Las Vegas has been innovating and evolving to develop one-of-a-kind experiences for customers from all around the world. Over the decade's hospitality corporations have been shaped through mergers and acquisitions with the end goal of growing land-based assets, improving income statements and balance sheets for shareholders, and trying to own every dollar that a tourist spends while in the city (Bussman, 2021).


Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen Dec 2021

Shaping Success For Mobile Applications Of Integrated Resorts, Krista Larsen

UNLV Theses, Dissertations, Professional Papers, and Capstones

As smartphones have become indispensable in society, it has become critical for integrated resorts to develop mobile applications ("apps") that serve as a marketing tool and an enhancement in the customer's travel journey. This research reviews the features of existing mobile travel apps, in addition to areas of opportunity for future innovations regarding this platform. Based on this research, this study recommends best practices for an integrated resort's mobile app. The findings of this study can be leveraged as a resource when developing and maintaining mobile apps within the hospitality industry to provide an optimal guest experience throughout the entire …


An Assessment Of Hotel Guests’ Perceptions Of Preventive Safety Measures In The Era Of Covid-19, Un Hyeok Ko Aug 2021

An Assessment Of Hotel Guests’ Perceptions Of Preventive Safety Measures In The Era Of Covid-19, Un Hyeok Ko

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the era of COVID-19, hospitality was one of the industries that was most severely impacted by the virus. Spread of the virus was rapid enough to force hotels to close properties worldwide, and hotels were required to adopt safety measures and protocols in order to re-open or remain open. New types of measures, some never seen before the pandemic, were created and implemented throughout the hotel industry.

The main purpose of this study is to assess guests' perception of preventive safety initiatives and measures in the era of COVID-19 and to determine their level of satisfaction with such measures. …


Measuring Quality Of Virtual Event: Scale Development And Validation, Sung-Eun Kim May 2021

Measuring Quality Of Virtual Event: Scale Development And Validation, Sung-Eun Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

The unprecedented global pandemic caused by COVID-19 has led to a critical reconsideration of the way humans work and live. In turn, true paradigm shifts are arising across diverse industries based on remote and online communication. Undoubtedly, traditional in-person events are transforming into virtual events through more innovative platforms and safer experiences. The market for virtual events is considerably expanding and promising; thereby, the demand for research on the nature and dynamics of virtual events is increasingly growing. However, research on virtual events and virtual event quality (VEQual) is still in its infancy and has lagged behind, resulting in a …


Factors Influencing Golfers' Intention To Use A Direct Booking Website, Junghoon Lee May 2021

Factors Influencing Golfers' Intention To Use A Direct Booking Website, Junghoon Lee

UNLV Theses, Dissertations, Professional Papers, and Capstones

To find out golfers’ perceived value of a direct booking website, an extended unified theory of acceptance and use of technology (UTAUT 2) model is adapted to test out golfers’ behavioral intention when they book a tee time via a golf course’s website. The influential factors are Performance Expectancy, Effort Expectancy, Social Influence, Facilitating conditions, Hedonic Motivation, and Price Saving Orientation that predicts golfers’ behavioral intention to use. A sample has chosen through the screening questions that the target sample, who are an adult at age 18 or older, have played golf at a public golf course over the last …


A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song May 2021

A Study On Mukbang User’S Consuming Behavior, Hyo Geun Song

UNLV Theses, Dissertations, Professional Papers, and Capstones

The main focus of this study is to examines what factors influence the tendency towards the Mukbang, and to understand the effectiveness of Mukbang. The specific purpose of this research is to examines how do the motivation of watching Mukbang affect the gratification obtained after watching Mukbang and what is the impact of the Mukbang on the utilitarian/ hedonic shopping values among Mukbang users and how do the perceived utilitarian and hedonic shopping values influence the user’s purchase intention. To find motivations of watching Mukbang, interview was performed. Five factors were developed from a interview of the responses to the …


Gambling Behaviors Among Vip Hosts In Macao, Tiange Xu May 2021

Gambling Behaviors Among Vip Hosts In Macao, Tiange Xu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many studies have shown that casino employees are at-risk gamblers, but limited research on this topic has been conducted in Asia. Given the unique gambling setting of Macao, it would be meaningful to investigate the gambling behaviors among VIP Hosts, who play an important role in the gaming market. Specifically, the present study examined the relationship between problem gambling, cognitive distortions, and potential risk and protective factors. The author used a snowball technique to recruit participants and an online survey to collect data. A total of 41 responses were included in the data analysis. The results showed that VIP Hosts …


The Effect Of Perceived Justice And Organizational Embeddedness On Employee Morale And Voluntary Turnover Rate After Layoffs In The Hospitality Industry, Jungjoo Bae May 2021

The Effect Of Perceived Justice And Organizational Embeddedness On Employee Morale And Voluntary Turnover Rate After Layoffs In The Hospitality Industry, Jungjoo Bae

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to examine the factors that reduce the detrimental impact of layoffs. This research found that damaged employee morale and increased turnover intention of survivors after layoffs can cause more adverse impact on companies where layoffs were conducted. Also, it was found that perceived justice and organizational embeddedness can reduce the possibility of having destructive outcomes after layoffs. Additionally, the moderating impact of organizational embeddedness on the effect of perceived justice on employee morale and turnover intention was researched. Data were gathered from junior and senior undergraduate students majoring in hospitality management with at least …


The Frontier Of The Labor Movement: Latinas And The Longest Strike In Twentieth-Century Las Vegas, Maribel Estrada Calderón May 2021

The Frontier Of The Labor Movement: Latinas And The Longest Strike In Twentieth-Century Las Vegas, Maribel Estrada Calderón

UNLV Theses, Dissertations, Professional Papers, and Capstones

After the mid-twentieth century, the American labor movement began to decline. Across the U.S., Union memberships and the rate of work stoppages decreased. In the hospitality-industry-driven city of Las Vegas, Nevada, however, the Culinary Workers Union Local 226 more than doubled its membership. In 1989, the Elardi family purchased the Frontier Hotel and Casino and began to eliminate workers’ benefits. Led by the Culinary Union, workers went on strike on September 21, 1991, beginning one of the longest strikes in twentieth-century Las Vegas. Latina workers played critical roles in organizing and maintaining this successful, six-year-long battle against the Elardis. Positioning …


Managing The Performing Arts Center: Best Practices For University-Based Performing Arts Centers, Lori Cobo Dec 2020

Managing The Performing Arts Center: Best Practices For University-Based Performing Arts Centers, Lori Cobo

UNLV Theses, Dissertations, Professional Papers, and Capstones

University-based performing arts centers are an asset not only for the institutions where they exist, but also the community that it serves. This thesis takes a brief look at the following topics; reporting structure, billing practices, presenting, and student tickets/fees. The University of Nevada, Las Vegas (UNLV) Performing Arts Center has been a part of the university since 1976 and the focal point of this paper. Nineteen other similar institutions were surveyed with results from eleven others used as comparison. University-based performing arts centers can and should be seen as a strong financial partner for the institution.


A Nomological Network Analysis Of Innovation In Hospitality Education And Industry, Robert H. Rippee Dec 2020

A Nomological Network Analysis Of Innovation In Hospitality Education And Industry, Robert H. Rippee

UNLV Theses, Dissertations, Professional Papers, and Capstones

The development of a theory of innovation for hospitality innovation finds heightened importance due to the COVID-19 Pandemic that has unleashed a devastating and sustained disruption on global hospitality and tourism. The problem for research is that the industry lacks a taxonomy for research on innovation in hospitality. This study addresses the gap in understanding the nomological relationship between innovation constructs and the observable manifestations of innovation in the hospitality industry. This study used an emergent basic qualitative design of a phenomenon through data collected in three phases. Two large samples of literature and a series of focus groups comprised …


The Short And Long-Term Effectiveness Of Online Sales Promotion Type And Fit In Hotels, Esra Topcuoglu Aug 2020

The Short And Long-Term Effectiveness Of Online Sales Promotion Type And Fit In Hotels, Esra Topcuoglu

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sales promotion is an important component of the marketing mix and is used by marketers to communicate the company brand and products with their target consumers. Hospitality marketers adopt different sales promotion techniques for satisfying different organizational and customer needs including managing room inventory, boosting sales, differentiating the company brands, and making the consumer decision making process easier. The main focus of this research is to understand the effectiveness of different online hotel sales promotions. The specific purpose of this study is to investigate the short and long-term effects of online hotel sales promotion type (SP type) and sales promotion …


How Consumers Assess Multiple Cues: The Role Of Dual Processing System On Hotel Booking Decisions, Eun Joo Kim May 2020

How Consumers Assess Multiple Cues: The Role Of Dual Processing System On Hotel Booking Decisions, Eun Joo Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

An online travel agency (OTA) is an important channel for hotels to generate new reservations. To make booking decisions, people collect and evaluate available information. Hotels try to provide effective information to persuade customers to book their hotel deals; however, not all information is manageable by the hotels. This research evaluates the effects of information on OTA websites with an approach based on the origins of the information. Depending on the origin, multiple cues can be categorized by two types, controllable and uncontrollable cues. A controllable cue is information that hotels can maintain, whereas an uncontrollable cue is not manageable …


Meal Duration: Implications For Restaurant Revenue Management, Dale F. Billings Dec 2019

Meal Duration: Implications For Restaurant Revenue Management, Dale F. Billings

UNLV Theses, Dissertations, Professional Papers, and Capstones

A comprehensive revenue management strategy addressing space, product, price and time, has been shown to increase profits within the hospitality sector. While the literature shows that the restaurant industry has frequently addressed space, product, and price when looking at financial strategy, the effect of the variable of time on revenue generation has not been adequately studied. Restaurants shy away from the practice of using time as a commodity, particularly regarding meal duration, due to fears of reducing customer satisfaction.

This project explores the use of time as a commodity in restaurant revenue management. In particular, it examines consumers’ feelings about …


The Impact Of Virtual Presence On Willingness To Book: The Moderating Role Of Self-Construal And Gender, Sung Jun Joe Dec 2019

The Impact Of Virtual Presence On Willingness To Book: The Moderating Role Of Self-Construal And Gender, Sung Jun Joe

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social influence is not limited only to interactive situations but also includes those that occur without a direct interaction such as the mere presence of others (Argo, Dahl, & Manchanda, 2005). Although there is wide agreement that the mere presence of others influences one’s decision-making process, little research is conducted to understand whether the effect of the presence of others influences consumer behaviors in an online context (Naylor, Lamberton, & West, 2012). To address this gap, this study suggests that mere virtual presence (MVP) provides social cues to the customer and influences the customer’s willingness to book (WTB). Specifically, the …


Mental Accounting And Unplanned Purchases In Online Booking: The Role Of Discount, Impulse Buying, And Thinking Style, Esther L. Kim Dec 2019

Mental Accounting And Unplanned Purchases In Online Booking: The Role Of Discount, Impulse Buying, And Thinking Style, Esther L. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

To minimize the high cost of commissions of online travel agencies (OTA), the majority of hospitality operators provide member only exclusive rates to encourage consumers to book on their websites directly. However, the revenue cannot be maximized due to the amount of discount. This dissertation suggests that hospitality operators may maximize their profit with the adoption of surprise discount to increase consumers’ unplanned purchases. Applying the mental accounting principle, this dissertation examines how consumers respond to a surprise discount when they make unplanned purchases, such as purchasing add-on items online. This dissertation utilized three experiments in an online hotel booking …


The Relationship Between Motivation To Use Airbnb And Guests’ Repurchase Intention: Moderating Effect Of Consideration Set, Wen Jiang Aug 2019

The Relationship Between Motivation To Use Airbnb And Guests’ Repurchase Intention: Moderating Effect Of Consideration Set, Wen Jiang

UNLV Theses, Dissertations, Professional Papers, and Capstones

With the rise of the peer-to-peer sharing economy, Airbnb has become the leading platform as an online marketplace that allows homeowners to contract short-term leases or rents to tourists. It has expanded rapidly around the globe. This study comprehensively reviews previous literature with respect to the marketing of Airbnb. The study then summarized and categorized 12 motivators linked as causative agents for guests choosing Airbnb. Using the push-pull theory, along with research on the consideration set, this study examines the relationships between Airbnb motivators and guests’ repurchase intention. This study further examines how the consideration set moderates these relationships.

Seventy-eight …


The Effect Of The Minimum Server Wage On Restaurant Guest Tipping Behavior And Perceptions, Jason Tang Aug 2019

The Effect Of The Minimum Server Wage On Restaurant Guest Tipping Behavior And Perceptions, Jason Tang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Restaurant server income is predominantly composed of tips received from guests and the minimum server wage received from restaurants. Grounded in equity theory, this dissertation investigated the effect of the minimum server wage, in combination with established antecedents of voluntary tipping, on tipping rate and examined guest perceptions of fairness of the minimum server wage and three prevalent tipping policies (voluntary tipping, automatic service charge, and service inclusive pricing). Two experiments were conducted, a 2 (minimum server wage) x 2 (service quality) experimental design, and a 2 (minimum server wage) x 3 (tipping policy) experimental design. The results revealed that …


Building A Music Festival: Understanding Media Industry Lore, Madeline Edgmon May 2019

Building A Music Festival: Understanding Media Industry Lore, Madeline Edgmon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Music festivals have become culturally salient within the new age of consumer participatory culture. Festivals fundamentally warrant a rite of passage by providing consumers a unique, all-encompassing experience. This critical media industry study examines the music festival industry and its’ usage of lore as industry held logics based off of perceptions of consumer wants and desires that calcify within the industry (Havens and Lotz, 2012). I contend three substantial and emergent lore in the music festival industry identified include millennials, experience economy, and prosumer culture. In addition, this thesis explores industry lore as various textual representations across social and physical …


Examining The Role Of Business Intelligence And Analytics In Hospitality Revenue Management, Anna I. Kharitonova May 2019

Examining The Role Of Business Intelligence And Analytics In Hospitality Revenue Management, Anna I. Kharitonova

UNLV Theses, Dissertations, Professional Papers, and Capstones

Most hospitality revenue management forecasting systems were built prior to the business intelligence and analytics movement. Only recently these systems have been enhanced to offer contemporary business intelligence and analytics functionalities. In addition, revenue management professionals are receiving support from standalone, supplementary business intelligence and analytics platforms. The purpose of this dissertation was to produce a holistic review of and establish the role of business intelligence and analytics within hospitality revenue management. Data was collected from twenty-three interviews; all participants were employed by hospitality organizations in revenue management specific positions. Grounded theory methodology was utilized. The results show that nearly …


Using Design Science Research To Develop A Conceptual Solution For Improving Knowledge Sharing In A Virtual Workspace, Lata Koneru Dec 2018

Using Design Science Research To Develop A Conceptual Solution For Improving Knowledge Sharing In A Virtual Workspace, Lata Koneru

UNLV Theses, Dissertations, Professional Papers, and Capstones

Enhancements in technology have resulted in significant changes to day-to-day operations of organizations in the present day. One especially noteworthy change is the alteration in the nature of teams from being co-located, with face-to-face interaction, to virtual, with the involvement of information and communication technologies (ICT) to facilitate communication. This change in team character has had a downstream impact on a key element of an organization’s competitive edge, namely knowledge.

Overall, there is consensus that knowledge is a crucial facet of the competitive edge of an organization. Consequently, knowledge management, knowledge sharing, and organizational learning are essential components of an …


An Examination Of Perceived Leadership Behaviors And Employee Engagement In The Us Federal Government: An Exploratory Study, Jason Barker Dec 2018

An Examination Of Perceived Leadership Behaviors And Employee Engagement In The Us Federal Government: An Exploratory Study, Jason Barker

UNLV Theses, Dissertations, Professional Papers, and Capstones

Leadership can exist in any organization or entity. It has been studied extensively and examined comprehensively. There have been various theories of what type of leadership is ideal or suitable for a group or organization. From transformational to transactional leadership, leadership styles exist that can contribute to organizations and the style they employ. Employee engagement can be based on either or both transformational and transactional leadership factors. Transformational leadership behaviors generally show an increase in employee engagement. Employee engagement has an association with job satisfaction and leadership perception. Leadership styles will be defined, in addition to factors in the employee’ …