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Articles 1 - 8 of 8
Full-Text Articles in Business
Managing The Performing Arts Center: Best Practices For University-Based Performing Arts Centers, Lori Cobo
Managing The Performing Arts Center: Best Practices For University-Based Performing Arts Centers, Lori Cobo
UNLV Theses, Dissertations, Professional Papers, and Capstones
University-based performing arts centers are an asset not only for the institutions where they exist, but also the community that it serves. This thesis takes a brief look at the following topics; reporting structure, billing practices, presenting, and student tickets/fees. The University of Nevada, Las Vegas (UNLV) Performing Arts Center has been a part of the university since 1976 and the focal point of this paper. Nineteen other similar institutions were surveyed with results from eleven others used as comparison. University-based performing arts centers can and should be seen as a strong financial partner for the institution.
Exploring The Airline Passengers’ Preferences Of Inflight Foods, Eun Min Hwang
Exploring The Airline Passengers’ Preferences Of Inflight Foods, Eun Min Hwang
UNLV Theses, Dissertations, Professional Papers, and Capstones
To keep up with a rapidly expanding aviation industry, it is critical for airline marketers to incorporate most preferred service elements to enhance the passengers’ inflight experience. To attract the valued passengers, the current study focused on inflight foods and included the attributes that address the trends of healthy and environmentally sustainable foods. Usingconjoint value analysis, the study investigated the differences on participants’ preferences and importance of inflight food attributes with their demographic profiles and travel characteristics. The research found that health and taste attributes were found to be the greatest importance of inflight foods and suggested the optimal inflight …
A Nomological Network Analysis Of Innovation In Hospitality Education And Industry, Robert H. Rippee
A Nomological Network Analysis Of Innovation In Hospitality Education And Industry, Robert H. Rippee
UNLV Theses, Dissertations, Professional Papers, and Capstones
The development of a theory of innovation for hospitality innovation finds heightened importance due to the COVID-19 Pandemic that has unleashed a devastating and sustained disruption on global hospitality and tourism. The problem for research is that the industry lacks a taxonomy for research on innovation in hospitality. This study addresses the gap in understanding the nomological relationship between innovation constructs and the observable manifestations of innovation in the hospitality industry. This study used an emergent basic qualitative design of a phenomenon through data collected in three phases. Two large samples of literature and a series of focus groups comprised …
The Short And Long-Term Effectiveness Of Online Sales Promotion Type And Fit In Hotels, Esra Topcuoglu
The Short And Long-Term Effectiveness Of Online Sales Promotion Type And Fit In Hotels, Esra Topcuoglu
UNLV Theses, Dissertations, Professional Papers, and Capstones
Sales promotion is an important component of the marketing mix and is used by marketers to communicate the company brand and products with their target consumers. Hospitality marketers adopt different sales promotion techniques for satisfying different organizational and customer needs including managing room inventory, boosting sales, differentiating the company brands, and making the consumer decision making process easier. The main focus of this research is to understand the effectiveness of different online hotel sales promotions. The specific purpose of this study is to investigate the short and long-term effects of online hotel sales promotion type (SP type) and sales promotion …
An Examination Of The Role Of Online Reviews For Niche Restaurant Segments: Casino Buffet Restaurants, Tevfik Demirciftci
An Examination Of The Role Of Online Reviews For Niche Restaurant Segments: Casino Buffet Restaurants, Tevfik Demirciftci
UNLV Theses, Dissertations, Professional Papers, and Capstones
This dissertation applied hygiene factor (two-factor theory) and rational choice theory to investigate the factors which influence satisfaction for iconic, niche casino buffet restaurants, determine if the factors that impact satisfaction also impact WTP in the same direction and with the same weight, and examine the relationship between those items mentioned in online reviews and WTP in a buffet setting. Two studies were conducted to discover the key attributes of the casino buffet restaurant. In the first study, a qualitative-text analysis-was made to discover satisfiers and dissatisfiers for casino buffet restaurants. In the second study, a quantitative analysis -conjoint analysis-was …
Organizational Symbolism And Employee Immersion, A Mixed Methods Investigation Of Organizational Socialization Efficacy In The Hotel Industry, Jeffrey Michael Yedlin
Organizational Symbolism And Employee Immersion, A Mixed Methods Investigation Of Organizational Socialization Efficacy In The Hotel Industry, Jeffrey Michael Yedlin
UNLV Theses, Dissertations, Professional Papers, and Capstones
This study delves into the theory of organizational socialization through a mixed methods exploratory explanatory design examining organizational symbolism and social capital to identify strategies to reduce new hire turnover in hospitality. Constructs within the study include role clarity, training, organizational and coworker support as well as future prospects. New literature was studied for developing theory. Seminal work on socialization by Van Maanen and Schein (1979), Feldman and March (1981), Jones (1986), and Taormina (1997), perceived organizational support from Eisenberger et al., (1986), self-efficacy from Bandura (1977), and organizational symbolism by Dandridge & Mitroff (1980) and Van Buskirk (1991) were …
Shattering The Glass: Will Gen Z Bring Us Closer To Gender Equality In Us Hospitality Leadership?, Denise Holly Ramirez Molintas
Shattering The Glass: Will Gen Z Bring Us Closer To Gender Equality In Us Hospitality Leadership?, Denise Holly Ramirez Molintas
UNLV Theses, Dissertations, Professional Papers, and Capstones
The continued underrepresentation of women in senior leadership positions has impaired the hospitality industry’s capacity to achieve the fifth UN Sustainable Development Goal of Gender Equality. Although the industry has initiated programs to establish gender parity, the innate gendering through traditional leadership prototypes and gender-role stratification requires investigation. Scholars have noted the limited focus on gender-aware issues in hospitality research. Further, as gender is a socialized construct, historical shifts in gender ideologies have enabled changes in gendering at the individual, interactional, and institutional dimensions of society. Grounded in gender as a social structure theory and role congruity theory, this dissertation …
How Consumers Assess Multiple Cues: The Role Of Dual Processing System On Hotel Booking Decisions, Eun Joo Kim
How Consumers Assess Multiple Cues: The Role Of Dual Processing System On Hotel Booking Decisions, Eun Joo Kim
UNLV Theses, Dissertations, Professional Papers, and Capstones
An online travel agency (OTA) is an important channel for hotels to generate new reservations. To make booking decisions, people collect and evaluate available information. Hotels try to provide effective information to persuade customers to book their hotel deals; however, not all information is manageable by the hotels. This research evaluates the effects of information on OTA websites with an approach based on the origins of the information. Depending on the origin, multiple cues can be categorized by two types, controllable and uncontrollable cues. A controllable cue is information that hotels can maintain, whereas an uncontrollable cue is not manageable …