Business Commons^™

Influence Of Sustainability Reward Program On Meeting Planners’ Site Selection Decision And Perceived Value-For-Money, Shinyong (Shawn) Jung

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many types of voluntary sustainable programs have been integrated into the hospitality industry standards and been examined to measure their effectiveness by research firms and institutions (Giebelhausen & Chun, 2016). However, there is a lack of research examining how the benefits received by participating in green meetings influence perceptions and behavioral intentions on environmentally sustainable meetings. Consequently, this research investigates how incentivizing tools such as incorporating sustainability reward points for choosing sustainable venues and participating in environmental programs can affect planners’ perceived value for money and site-selection intention. The results of the three-way repeated measure analysis of variance (ANOVA) did …

Sustainability Program For Rio Secco Golf Club And Cascata, Jay Chiders

UNLV Theses, Dissertations, Professional Papers, and Capstones

Caesars Entertainment is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, operational excellence, and technology leadership. Caesars is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward to the environment. Sustainability at Caesars Entertainment integrates strategic direction with the energy, innovation, and passion of its 70,000 employees. These employees are what drive Caesars Entertainment’s comprehensive sustainability strategy, CodeGreen (CodeGreen factsheet, 2012).

Caesars Entertainment Corporation owns two golf courses in Nevada. Rio Secco Golf Club opened in 1997 in Henderson and Cascata opened in …

Sustainable Tourism Marketing Strategies At Unesco World Heritage Sites, Fouad A. Sadiki

UNLV Theses, Dissertations, Professional Papers, and Capstones

Designation as a United Nations Educational Scientific and Cultural Organization (UNESCO) World Heritage site has a significant impact on the tourism development and sustainability of a site, city, region or country. World Heritage sites bring a certain level of prestige and international recognition, but they also have an impact on the local communities as they impact day to day life and rituals of the residents. Several paradigms exist in evaluating the success of a UNESCO World Heritage site. This paper specifically examines how marketing strategies bolster sustainable tourism efforts.

A Green Marketing Guideline For The Cruise Industry In North America, Xi Guo

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this professional paper is to develop a guideline of green marketing strategies for cruise managers in North America.

Statement of objectives: This paper will develop a customer relationship model according to the literature review of customer behavior and customer relationships in the hospitality industry. Meanwhile, the characteristics of green customers and the most popular green practices in the hotel and restaurant industry, and current sustainable achievements in the cruise industry will be investigated respectively. The green marketing guideline will be explored basing on the customer relationship model and the investigations of green customers and green practices …

Running Head: Sustainability Framework Applied To Integrated Resort 1 International Standard Of Sustainability Framework Applied To Integrated Resorts, Jong Hwa Jeon

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose

The purpose of this study is to explore the extent to which Las Vegas integrated resorts apply measurement framework for sustainability. It will scrutinize and explore the existing sustainability strategies and practices, and look into several plausible ways to improve the sustainability movement that the companies in hospitality industry currently have. The paper will also look into the tracking and measuring system in consuming resources and the equivalent common actions taken by the management of the hospitality companies. From there, the paper will discuss the Global Reporting Initiative (GRI) guideline and establish if the companies have aligned their efforts …

Marketing Analysis For Bonk Knob Shoals Located In Van Buren County, Tennessee, Lillian Lee Ehrmann

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to provide Alfred Crabtree, owner of Bonk Knob Shoals, with a marketing plan. Bonk Knob Shoals will be an upscale campsite nearby Spencer, TN in Van Buren County.

Statement of Objective: Bonk Knob Shoals is currently under development and the owner wants to gain insight to LOHAS tourists, so he can create a suitable business plan to attract people in that niche market. Marketing is a huge component of the business plan because Crabtree believes a significant amount of resources will be needed to increase tourism awareness of the upscale campsite, …

The Hospitality Industry’S Response To Climate Change: Is The Response Sufficient?, Paul Michael Carlson

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study was to explore the serious consequences that global warming and climate change pose for the planet and its inhabitants, and to shed light on the hospitality industry’s contribution to the problem. The study further sought to examine whether the hospitality industry is doing their part in implementing “green” programs to combat its negative contribution to climate change.

Developing An Employee Training Addendum For A Sustainable Hospitality Operation, Devonne A. Williams

UNLV Theses, Dissertations, Professional Papers, and Capstones

As sustainability has become an important part of everyday life for American consumers, it is important that the hospitality industry do whatever it takes to meet their needs. Consumers expect businesses that they patronize to have policies in place for waste reduction, air and water conservation, and improved air quality and environment. Without the support of the front line employees, however, a hospitality operation has no chance to obtain sustainable success in these arenas. By creating addendums to previously existing employee handbooks, businesses are able to provide their employees with new policies and expectations of sustainable behaviors. This professional paper …

Development Of A Sustainable Water Resource Financing Mathematical Model For Donors And End-Users, Sahar Zavareh

UNLV Theses, Dissertations, Professional Papers, and Capstones

Rural villages and underdeveloped communities represent the largest group challenged by poor water supply and sanitation with inequalities in resources to adequately implement potential solutions and even more with their high risk level of financing, funding is particularly challenging for water projects. Innovative financing alone will not eliminate the burdens of rural villages and underdeveloped communities. The purpose of this thesis is to address the lack of sustainable water financing of water projects in rural areas using a novel framework of a mathematical model based on "system dynamics" using optimal feedback control theory to maximize the performance of a water …

The Green Movement In Hotels: Are College Students On Board?, Amy Walker

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this study is to see if environmentally friendly practices are a factor for college students when selecting a hotel. Another purpose of this study is to see if students would be willing to spend more for hotels who offer these environmentally friendly practices.

An Empirical Comparison Of Life Cycle Cost Of Green School Buildings And Non-Green School Buildings, Nitisha Pushpala

UNLV Theses, Dissertations, Professional Papers, and Capstones

One of the major economic concerns today of the world is reduction of energy consumption because of depleting energy sources in the world. The construction sector in the United States is also contributing in reducing the energy consumption and construction cost of the buildings by constructing cost and energy efficient buildings with energy efficient materials and techniques. The U.S Department of Energy introduced the Building Technologies Program that develops techniques, tools and technologies for making buildings more energy efficient. Other private bodies like the Leadership in Energy and Environmental Design (LEED), which is developed by the U.S. Green Building Council …

Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

Sustainability’S Correlation To Profit, Cheryl Annissa Drummond

UNLV Theses, Dissertations, Professional Papers, and Capstones

Sustainability and its correlation to profits in hospitality institutions is the subject of this paper. The lack of knowledge about sustainability and the benefits of sustainable practices are discussed. The evaluation of a GreenSeal (2010) Bronze certification G46-Restaurant audit is also examined. Research includes the review of industry experts’ findings on the subject and the social costs and benefits are evaluated based on the goal of economic, ecological, and social sustainability.

Activeion Ionator Exp, Linda Straker

UNLV Theses, Dissertations, Professional Papers, and Capstones

The case study was conducted to determine the effects of the cleanliness of the guest rooms and the effects to the hotels bottom line in implementing Activeion’s Ionator EXP as a new cleaning method to be used in the hotel guest rooms by the room attendants as opposed to the traditional cleaning method using 5 different cleaning chemicals to clean the guest rooms. The Ionator EXP is a chemical-free cleaning system. It is a hand held cleaning spray bottle unit that holds, cleans, and sanitizes with water. The Ionator EXP uses ionization, electricity and oxygen to clean.

The study included …

A Study On Eco-Friendly Merchandise In A Resort Retail Environment, Lindsey C. Patrick

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee shirts and regular cotton tee shirts. The survey was given to all customers purchasing these tee shirts in order to determine specific demographic information as well as their personal opinions on eco-friendliness, and willingness to pay a premium for eco-friendly products. Due to a lack of previous research in this field, this study is …

An Investigation Of Sustainable Environmental Practices And Consumer Attitudes & Behaviors Toward Hotel Bathroom Amenities, Edward James Bobbett

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the 1980s hotel operators became concerned with greening and sustainability. It was at this time the hospitality industry began focusing on energy efficiency and the sustainable development of tourism (Chan & Lam, 2001; Welford, Ytterhus, & Eligh, 1999). Since then, a global trend has emerged as hotels introduce programs to reduce the amount of resources used and the overall environmental impact they have on the planet, or their carbon footprint. The hospitality industry has introduced programs such as recycling in both the front and back of the house, energy-efficient lighting, towel re-use programs, linen exchange programs, Green Certifications, and …

Technology Enhancement In Hotel Guestroom, Chee Wah Peter Too

UNLV Theses, Dissertations, Professional Papers, and Capstones

This is an exploratory research paper looking on various types of technology, facilities enhancement and devices adopted by hoteliers for their guestrooms to meet the ever increasing demand and expectations from their guests. This paper also explores the technologies and devices that owners use to leverage on business sustainability for their operations. As part of the corporate social responsibility, hotel owners are exploring the opportunities to increase these activities through the use of modern technology and devices to reduce damage to the environment such as using energy saving devices in their properties. Business and leisure travelers who are environmentally conscious …

Earthy Bride, Melissa S. Foerster

UNLV Theses, Dissertations, Professional Papers, and Capstones

There are nearly 2.5 million couples getting married in the United States each year (Harrison, 2008, pg. xi). That breaks down to more than 6,300 weddings in a single day. The average wedding in the United States “produces 63 tones of CO2 and 400-600 pounds of trash” and therefore, newlyweds are creating over 3,500,000 pounds of trash in a single at their weddings (Harrison, 2009, ¶ 2)! The green movement is on the rise and wedding industry needs to implement it to meet new demands. In order to do people need to be informed of the importance, benefits and savings …

Going Green In The Hospitality Industry, Christina Wilson Micioni

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this research is to examine whether a hotel’s greening efforts are a reason why everyday guests or hospitality professionals choose a hotel. Do meeting planners and business travelers expect certain things while staying at a hotel? Do the personal greening activities of a guest affect their hotel stay? This will also include the housekeeping needs of the guests and why they choose the hotel. The objective of the research will be to discover whether there is guest data to support the need for hotels to become green establishments.

Case Study: Feasibility Analysis Of Renewable Energy Supply Systems In A Small Grid Connected Resort, Jody Robins

UNLV Theses, Dissertations, Professional Papers, and Capstones

This paper presents a case study on the feasibility of a small grid connected resort in the marine west coast climate of Canada to implement a renewable energy supply system. The current industry conditions of three renewable energy systems are explored including small and large wind energy conversion systems, solar photovoltaic cell systems, and energy cell systems. Furthermore, these three systems are evaluated using the power load, wind, and solar radiation information from a specific resort. The renewable energy source assessment and optimization software HOMER (National Renewable Energy Laboratory, US) is used to evaluate the costs and benefits of each …

Systematic Analysis Of Identifying Key Dimensions Of Environmentally And Socially Responsible Hotels, Courtney Suess

UNLV Theses, Dissertations, Professional Papers, and Capstones

Development in Southeast Asia involves making good decisions for the future, so the idea that good planning can ignore sustainability is something of an oxymoron. Good development has to be sustainable and we have reached a point where the old ways of tourism development are intolerable. For example, hotels spring up without planning for the future. This short sightedness means natural endowments, like coastlines, erode and forests are cut down, chasing away the wildlife; or cultural history in the form of temples, historic buildings, and sacred places are destroyed. Ironically, tourism development is eradicating the very forms of product that …

Examining The Influence Of Restaurant Green Practices On Customer Return Intention, Audrey L. Szuchnicki

UNLV Theses, Dissertations, Professional Papers, and Capstones

In recent years there has been an increased awareness of how the actions of the foodservice industry are effecting the environment. With this awareness we have begun to see a change in priorities for both new and existing businesses. At the forefront of this change in the "green" direction is the GRA who certifies how eco-friendly an establishment is based on its' environmental guidelines. This study will examine the correlation between customer return intention and the institution of green practices within a restaurant setting. The expected outcome would be that a restaurant that is certified green or, implementing measures to …

Road To The Green Seal, Milos Cerovic

UNLV Theses, Dissertations, Professional Papers, and Capstones

Green Seal is one of the most recognized non profit organizations that work closely with companies from all over the country to provide certification of environmentally friendly products used by employees. There are many reasons for product certification process. The most obvious one is to preserve the environment and energy efficiency. Another important reason is to reduce the cost and increase the profit by using products with higher durability and less expensive packaging. Of equal importance is participation in green initiatives which allows hotels and other organizations to capture additional businesses, media exposure etc. InterContinental Chicago is the largest and …

Greening In The United States Hotel Sector: An Exploratory Examination, Adam Kaplan

UNLV Theses, Dissertations, Professional Papers, and Capstones

The aim of this paper is to explore the concept of greening in the U.S. hotel sector. Much of the existing research on the topic of greening is relegated to the European and Asian hotel sectors. Within the literature review, the paper will examine what industry leaders and scholars have reported about the progress of greening in the global sector. Given the scant research domestically, the paper will attempt to generalize some of the findings to the situation in the U.S. hotel sector. The paper’s methodology section will build on European research on greening and develop a blueprint for U.S. …

An Analysis Of The Environmental Content Of Las Vegas Strip Hotels, Andrew M. Levey

UNLV Theses, Dissertations, Professional Papers, and Capstones

This study examines the environmental content of hotel properties websites. The central question of this study is whether Las Vegas Strip properties have gone green, or plan to go green. Thus, the purpose of this paper is to examine the frequency of the environmental content of twenty-three Las Vegas Strip hotels’ websites as well as five upcoming hotel projects and one hotel expansion project on the Strip. The twenty-eight hotels are all located along Las Vegas Boulevard, also known as the Strip. All properties examined have over two thousand rooms each. The goal is to determine how prevalent and important …

Hotel Energy Use Contributes To Global Warming, Christine Faja

UNLV Theses, Dissertations, Professional Papers, and Capstones

Before learning about the consequences of global warming and the efforts hotels are making to reverse the effects, it is important to get a better understanding of what exactly is the phenomenon that scientists call global warming. According to the EPA (2006), the earth’s climate has changed several times since the beginning of Earth’s existence. The earth is hotter than ever. NASA has reported that the earth’s average surface temperature has risen from 1.2 degrees to 1.4 degrees Fahrenheit since 1900. They also found that the warmest years have occurred within the last 15 years, with 1998 and 2005 being …

Effects Of Residential Xeriscape Conversions On Property Values: A Baseline Case Study, Andréa E. Baker

UNLV Theses, Dissertations, Professional Papers, and Capstones

The conversion of grass lawns to xeriscape has become more prevalent in the desert Southwest, including here in the Las Vegas Valley. The purpose of this thesis was to determine whether the conversion of residential landscapes from grass lawn to xeriscape influences the property value of a home. This case study involved the comparison of property values for residential homes that had participated in the Southern Nevada Water Authority’s Water Smart Landscapes rebate program and non-participant homes with similar amenities before and after the landscape conversion. The results of the analysis show that xeriscape dose have a potentially positive impact …

Recycling At Work: Waste Reduction And Recycling In The Las Vegas Hospitality Industry, Darlene M. Cartier

UNLV Theses, Dissertations, Professional Papers, and Capstones

The Las Vegas hotel and restaurant industries generate 27% of the total waste for Clark County, Nevada. In an effort to study and increase recycling participation in the hospitality industry, Las Vegas hotels and restaurants were contacted to participate in a collaborative project between UNLV's Department of Environmental Studies and the Clark County Health District's Environmental Health Division, The project involved interviewing establishments with recycling programs currently in place. Information gathered from interviews and program tours was used to develop programs for hotels and restaurants who were not yet recycling. This thesis contains case studies of restaurants and hotels who …