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Full-Text Articles in Business
The Impact Of Medical Device Usability And Accessibility Information On Purchasing Decisions Of People Without Disabilities, Maysam M. Ardehali
The Impact Of Medical Device Usability And Accessibility Information On Purchasing Decisions Of People Without Disabilities, Maysam M. Ardehali
Theses and Dissertations
The disparity between people with and without disabilities in timely diagnosis and appropriate treatment is exacerbated by inaccessible medical devices. The industry appears reluctant to address the shortcomings or provide usability and accessibility information to enhance the purchasing decisions of people with disabilities. This reluctance is mainly caused by the lack of market motivation based on perceptions of market size and the profitability of investments in accessibility evaluation and improvement. This study aims to challenge this notion by demonstrating that usability and accessibility information do not solely benefit what may be considered a “niche market,” and the purchasing decisions of …
Exploring Customers' Reactions To Enforcement Of Fine Print, Sudipto Sarkar
Exploring Customers' Reactions To Enforcement Of Fine Print, Sudipto Sarkar
Theses and Dissertations
The goal of this dissertation is to investigate the effects of enforcement and/or unenforcement of “Fine Print” on consumers’ reactions. “Fine Print” is defined as both the explicit and implicit conditions under which the product/service contract waives firm responsibility and accountability toward unsuccessful product/service experience, and outcome or lack of customer satisfaction with the same. Study 1 examined the interaction effects between “Fine Print” and “Company Size” on trust, satisfaction, repurchase intention, switching intentions, and word-of-mouth in a retailer context. The results revealed significant interaction effects between “Fine Print” and “Company Size” for satisfaction and repurchase intention, where satisfaction and …