Business Commons^™

Financial Self-Efficacy Among Puerto Rican Women In The United States: An Ethnographic Action-Based Research Study, Melinda Jimenez Perez

Theses & Dissertations

The purpose of this ethnographic action research study was to better understand the financial self-efficacy of Puerto Rican women in the United States. There is a gap in the literature in identifying the relationship between middle-class Puerto Rican women and financial literacy. In a pilot study, four major findings emerged from the survey about Puerto Rican women and their relationship with finances: (a) as children, mothers taught them to save, and as adults, they rely on the male figures in their families; (b) the traditional education systems did not provide financial education; (c) the childhood culture of poverty and scarcity …

Impact Of The Implementation Of Paywalls In Kenya: Case Of Nation Media Group., Bernard Momanyi

Theses & Dissertations

The era of digital disruption has compelled media houses in Kenya, as it has worldwide, to undergo a fundamental reassessment of their operational models for survival and sustainability. One such model that has emerged in response to these challenges is the paywall, which some media organizations are now exploring as a viable and alternative source of sustainable revenue. Notably, the Nation Media Group blazed the trail in Kenya by pioneering the implementation of a paywall. This undertaking presents an array of challenges and opportunities that warrant careful consideration. In the context of this study, which employed a qualitative approach, it …

Analyzing The Viability Of Subscription Revenue Model For The Standard Group In Kenya., Anthony Manyonge Makokha

Theses & Dissertations

The capstone project investigated the subscription-based revenue Model in the context of news content, using The Standard Group in Kenya as a case study. The aim was to evaluate the viability and impact of this Model in sustaining quality journalism amidst changing consumption patterns and unpredictable advertising revenues in the digital age. Employing a mixed-methods approach, the research integrated qualitative and quantitative methodologies. Through extensive literature review, industry analysis, interviews with experts, stakeholders, and consumer surveys, it explored the historical evolution, merits, challenges, and perceptions regarding paid news content in Kenya. The study focused on The Standard Group, a leading …

Employability Of Graduate Journalists In Modern Media Houses: A Case Study Of Nation Media Group As An Employer., Caroline Wayeta Wafula

Theses & Dissertations

The study set out to establish the current status of the employability of graduate journalists in modern media houses in Kenya, with Nation Media Group (NMG) as the case study.

Specifically, the study sought to identify essential skills that media houses in Kenya currently need from journalism graduates, assess the skills capacity of fresh journalism graduates and determine challenges currently faced by employers in accessing skills needed in modern media houses. The study employed a qualitative research approach, and the researcher conducted in-person interviews with respondents. The study established that the skilling demands on the journalism profession are changing because …

Exploring The Viability Of A Hybrid E-Commerce Portal As An Alternative Revenue Model For Nation Media Group Uganda, Samuel Kanyaihe Barata

Theses & Dissertations

The global media industry, shaped by technological advancements, is facing existential challenges and Nation Media Group Uganda, like its industry counterparts, continues to grapple with declining circulation, viewership, and advertising revenues. These hardships test NMGU's sustainability, pushing the exploration of new digital revenue streams. Paywalls, initially slow globally, prompting a quest for alternative models, notably a hybrid e-commerce portal, prompting this research. To evaluate NMGU's potential hybrid e-commerce venture, the researcher gauged public interest and vendor/service provider willingness using quantitative methods. Out of 102 distributed questionnaires, an 83% response rate yielded 85 valuable insights, forming the primary dataset for analysis. …

The Viability Of Online Niche Market Programming By Radio Stations In Uganda: An Analysis Of Cbs Fm., Samson Bill Nyatia

Theses & Dissertations

This study about niche marketing for a radio operator in Uganda, CBS FM, is set in the context of an altered media landscape in which shifting fortunes and emergent opportunities present the need for new product development, spurred in part by the pressures of balancing the interests of a multiplicity of stakeholders, whose needs outpace the station’s broadcasting and revenue-generating capacity. Faced with intense competition, a disruptive set of new media operations, as well as an aggressive buyer’s market, CBS FM must now consider tapping into the capabilities availed by technology, to serve its clientele better. The first chapter explores …

Hyperlocal Digital Content Profits: Strategizing Revenue Generation For New Vision Podcasts, Athman Raziah

Theses & Dissertations

This capstone project explores how traditional media houses can generate revenue from hyperlocal digital content, focusing specifically on podcasts. As consumer habits and advertising trends shift towards digital platforms; traditional media outlets face the challenge of reaching niche audiences and convincing advertisers to invest in digital advertising, particularly in the realm of podcasts. With the decline in physical newspaper readership, the digital wave has gained significant momentum, leading to a transition from traditional media to more accessible and fragmented platforms. This project aims to design a sustainable revenue-generating strategy for New Vision podcasts, addressing the unfamiliarity of producers, media executives, …

Local Content Monetization Strategies For Revenue Generation Employed By Independent Tv Producers On Ott Platforms In Kenya., Misiko Andere

Theses & Dissertations

The rapid growth of over-the-top (OTT) platforms has revolutionized the way video content is marketed and consumed and provided a unique opportunity for Kenyan content creators to showcase their creative storytelling work to a global audience. However, the lack of bankable/effective monetization strategies poses significant hurdles for local producers; this is largely due to the various ways in which the content is consumed and the variations of the same content on internet-enabled platforms that are linked to the OTT platforms such as mobile and online platforms linked to the streaming services. Accordingly, the objective of this capstone project is to …

Customer-Centric Data Strategies To Drive Revenue Growth., Maxwell Okeyo

Theses & Dissertations

In today's digital age, media organisations grapple with declining revenues due to the shift from print to digital platforms. To tackle this challenge, there is a pressing need for these organisations to explore sustainable business models that prioritise revenue from readers. This project aims to address this issue by delving into data-driven strategies centred around readers' preferences and behaviours, aiming to sustainably spur revenue growth. The primary objective of this project was to craft and implement a reader-focused strategy to boost revenue. To achieve this, specific goals were outlined. Initially, the project sought to explore reader preferences and behaviours in …

Harnessing The Potential Of Digital Media For Business Growth Of Legacy Media In Kenya., Lilian Odera

Theses & Dissertations

In today’s digital era, businesses in Kenya have a unique opportunity to leverage digital technology to drive growth, improve operational efficiency, and enhance customer experiences. By embracing digital transformation, the media industry can expand its market reach, streamline operations, foster innovation, and stay competitive in the rapidly evolving business landscape. However, this transition is not without challenges, including cybersecurity risks, skills gaps, and ethical considerations. This study provides an analysis of the digital technology for business growth of the legacy media in Kenya. To conduct this research, a descriptive research design was employed, and the researcher collected primary data from …

The Gig Economy And Labour Resource Practices: A Case Study Of Africa Uncensored Limited, John Allan Namu

Theses & Dissertations

The following capstone paper discusses an emergent issue in labour relations within the media sector; contract or “gig” work. It draws on a context of nearly a decade of falling profits and failing business models within the news media sector, juxtaposed against the rising dominance of revenue models that are derivative of digital media businesses. The objectives of the capstone were to determine sustainable remuneration models that can be explored by Africa Uncensored Limited(AUC) staff in gig work and build a framework for engagement with individuals doing gig work. Employing a case- study approach, the researcher facilitated an understanding of …

Strategies For Growing Audience For Community Radio In The Digital Era. The Case Of Arua One Fm., Grace Rechue Lekuru

Theses & Dissertations

The media landscape has been profoundly transformed by the emergence of digital technologies and the internet, posing both challenges and opportunities for community radios to reach and expand their audiences. Through an in-depth case study analysis, this research aims to examine approaches and tactics utilized by Arua One FM, shedding light on the broader strategies that community radios can adopt to thrive amidst the dynamic digital disruptions in the media industry. Arua One FM is a rural community radio located in the North-West of Uganda and owned by Vision Group. This study employed qualitative methodologies with a focus on the …

Investigating The Impact Of Digital Transformation On Legacy Media In Uganda: The Case Of New Vision Newspaper., Francis Kagolo

Theses & Dissertations

This study sought to investigate the impact of digital transformation on legacy media in Uganda, using the leading English newspaper, New Vision, as a case study. Employing qualitative methods, including documentary analysis and interviews with 13 senior editors, circulation and finance managers, and media scholars, the study evaluated the impact of digital transformation on New Vision, examined revenue streams, and assessed the newspaper’s content strategy effectiveness. Findings reveal that while digital technology enhanced news gathering and distribution efficiency, it diminished the newspaper's ability to break stories, leading to declining sales and revenue. New Vision's attempts to monetise digital content face …

Upskilling And Retooling Regional Correspondents In A Changing Media Landscape: A Case Study Of Royal Media Services Limited., Fayzah Wanjiru

Theses & Dissertations

Regional correspondents play a major role in the media in Kenya by bringing into the national discourse local stories from rural, marginalized, and isolated communities, as well as from other towns away from the capital city or the head office of a media organization. Advancements in technology in the digital era have transformed the media landscape, forcing the media to adopt new business models as audience consumption habits change. Regional correspondents must equip themselves with relevant skills to adapt to the evolving media landscape. Industry players have found that regional correspondents lack competency skills. Ireri (2017) argued that journalists feel …

Exploring Strategies Broadcast Media Can Use Togenerate Revenue From Social Media Platforms: A Case Study Of Galaxy Fm In Uganda., Esther Nalubega Wamala

Theses & Dissertations

Globally, the manner in which people are communicating and interacting has changed mainly due to social media. This change has affectedtraditional media that is print and broadcast because part of the audiences have shifted to Social Media Platforms (SMPs) like Facebook (Meta), Twitter (X), WhatsApp, YouTube, TikTok, Instagram and others where they get all the information. This shift has negatively impacted the revenue base of the traditional media because advertisers have also turned to SMPs to advertise their goods and services. The goal of this study, therefore, was to explore strategies broadcast media houses can use to generate revenue from …

The Impact Of Covid-19 On Hispanic Restaurants In South-Central Texas: A Qualitative Study, Javier Apolinar

Theses & Dissertations

Research Focus. The COVID-19 pandemic generated a major crisis for the restaurant industry in 2020 and 2021. The nationwide shutdown resulted in widespread restrictions on social gatherings, significantly impacting this industry. Hispanic businesses were not immune to this crisis, and its impact had profound effects on small businesses.

Most of the research in this field has primarily concentrated on small businesses and entrepreneurship under favorable circumstances, highlighting factors such as entrepreneurial drive, maximizing profits, taking risks, developing ideas, and promoting fair competition. Consequently, the current body of research is insufficient and fails to address the specific experiences of minority small …

A Self-Exploration Of A Project Leader’S Career Tilt, Transformation, And Motivational Challenges In The Face Of A Mass Organizational Layoff: An Organizational Evocative Autoethnography, Valentina Rada

Theses & Dissertations

In this study, I reflected on my behavior as a project leader in an organizational culture undergoing significant transformations. I explored motivational and engagement best practices for personal and professional career growth in a changing environment, such as layoffs due to downsizing. This study includes my research rationale for improving performance given the impacted career of a project leader. I highlighted the role of goal setting as a critical part of project leadership to facilitate performance in times of organizational crisis. Additionally, I focused on autoethnography as a research method to self-reflect on the impact of self-determination on goal achievement. …

Where Are All The Latinas In Information Technology? Understanding And Engaging "La Fuerza Potente" Of A Powerful Demographic, Diana Orozco

Theses & Dissertations

This study was inspired while I was researching other studies on employee motivational factors for non-profit organizations. I stumbled across the employment factors of Latinas in IT. This led me down a path of researching numbers, facts, organizational campaigns, and employment statistics. Latinas represent only 1% of the IT workforce, despite educational and organizational hiring campaigns and efforts. This led me to further inquire: What are the obstacles, what are the motivators, what is the solution and finally how would the resolutions be implemented? With many qualitative and quantitative studies that identify the deficiency, there has been little done to …

Testimonios Of Latinas In The Federal Government Senior Executive Service: Honoring Women Who Excel In Public Service, Amarylis Lopez

Theses & Dissertations

The Senior Executive Service (SES) is the highest tier of executive management and leadership in the federal government. The Latino/a population has significantly increased in the past three decades with no corresponding increase in the federal workforce and the number of Latinos/as serving in the SES remains low. As Latinos/as in the SES are largely underrepresented, their ability to influence federal policies is significantly undermined. The purpose of this study is to explore the testimonios (testimonies) of Latinas in the SES to better understand their experiences while navigating entry into the SES and maintaining their respective positions.

This study used …

Medicare Shared Savings Performance: Three-Year Pandemic Analysis, Bryan Adams

Theses & Dissertations

The Centers for Medicare and Medicaid's (CMS) Office of Actuary predicts that U.S. national health expenditures will surpass U.S. gross domestic product per capita by 1.1% annually until 2028, totaling $6.2 trillion in healthcare spending. A significant portion of this spending, 36%, is attributed to Medicare and Medicaid. To address this issue, CMS has implemented the Medicare Shared Savings Program (MSSP) to assist Accountable Care Organizations (ACOs) in reducing healthcare costs and improving the quality of care for beneficiaries. The main objectives of this dissertation are twofold. Firstly, it aims to investigate the relationship between various factors, such as quality …

Media's Impact On Cryptocurrency Adoption In Africa, Aly Z. Ramji

Theses & Dissertations

The growing popularity of cryptocurrencies such as Bitcoin, blockchain, and Web 3.0, has sparked interest not only among industrialized nations but also among the African continent. The widespread adoption of cryptocurrencies in Africa can be attributed to several drivers, including high rates of mobile phone and internet penetration. Blockchain technology has the potential to increase efficiency and reduce transaction costs, contributing to the growth of cryptocurrencies on the continent. This sought to examine the impact of media on the adoption of cryptocurrencies in Africa. The research focused on how media frames events and issues, and how it influences people's thoughts, …

Ceo Characteristics And Compensation In Fortune 100 Companies, Adam C. Carroll

Theses & Dissertations

The existing literature on CEO compensation places heavy emphasis on the interrelationships between educational background and personal experiences of a CEO and how it affects a firm’s performance and, in-turn, how the firm’s performance impacts the CEO compensation. However, there is sparse research on the direct impact that socio-demographic factors and other variables have on CEO compensation. This dissertation’s aim is to identify if socio-demographic factors play a role in how a firm compensates its CEOs by using information gathered from the CEOs of the top Fortune 100 companies.

Given the non-random and limited sample, the primary research methods in …

The Black Male Triumph Story: Successfully Achieving Graduate Degrees, Albert Charles Furlow Iii

Theses & Dissertations

Research Focus. In post-baccalaureate education, Black males have historically and continuously been underrepresented and misrepresented; however, this research was focused on abstracting the positive characteristics that were similar among successful post-baccalaureate Black male graduates. My research looked at the post-baccalaureate attainment of 16 Black male participants in a nuanced way by pinpointing the common positive attributes of the successful scholars. Specifically, I explored the importance of informing educators about necessary tools that contributed to the success of Black males in graduate school. The goal of my study was to target policymakers in education, present and future researchers, practitioners, and faculty …

An Autoethnograpy Of A Baby Boomer In Higher Education: Challenges And Catalysts For Change, Deborra Finlan

Theses & Dissertations

Higher education as a baby boomer brings mental, physical, and economic adjustments, concerns, and insecurities. Additionally, life delivers unexpected challenges and barriers which can cause hardships requiring various types of motivation. Fortunately, there are also catalysts which can contribute toward successes. Literature from four major elements were the focus in this study: motivation, adult learning, challenges, barriers, and catalysts. Theorists and theories included Vroom’s expectancy theory of motivation with the added factor of cost, and Ryan and Deci’s theory on self-determination; Mezirow’s transformative learning and Knowles’s self-directed learning; Cross’s theory on educational barriers—situational, dispositional, and institutional; and Cobb’s social support …

U.S. Army Physician Assistant Retention: A Latent Class Analysis, Robert Greener

Theses & Dissertations

Introduction: Retaining employees is crucial to the success of organizations. While significant effort has been made to model employee retention, models have been unable to significantly predict retention. The purpose of this quantitative, non-experimental, cross-sectional study was to develop an improved employee retention model which could be used as a practical guide to improve employee retention. Materials and Methods: The study analyzed a survey created, implemented, and collected by the Statistical Cell at the U.S. Army Center of Excellence. In September of 2020, all 864 active-duty PAs were sent a link to the survey and 290 completed the survey, …

The Impact Of E-Service Quality On The Customer Satisfaction Of Electronic And Small Appliances Online Shoppers In Saudi Arabia, Majed A. Almobarak

Theses & Dissertations

The objective of this quantitative study, which utilized a non-experimental, correlational predictive design, was to evaluate the association between perceptions of e-service quality by Saudi Arabian adult residents and their overall satisfaction with the online retailer from which they buy their electronics and small appliances products. The study also sought to determine to what extent e-service quality factors, as a group and independently, predict the customer satisfaction of the participants of this study. The participants of this study were limited to adults (18 years of age or older), male and female, who live in any region of Saudi Arabia, and …

How Positive Practices In Organizations Are Associated With Employee Engagement Via The Moderating Effects Of Generational Cohorts In U.S. Customer Service Organizations, Deborah A. Poole

Theses & Dissertations

The purpose of this study is to examine the moderating role that the respective workforce generational cohorts may have on the relationship between positive practices in organizations and levels of employee engagement of U.S. based adult customer service representatives of all races. Studies show that higher employee engagement positively affects employee motivation, satisfaction, productivity, and ultimately the financial success of the organization. However, the levels of engagement for front line customer service positions are some of the lowest of occupations measured by Gallup and have actually declined in recent years. The broaden and build theory of positive emotions shows that …

Pandemic Driven Innovation: Development Of An Alternative Respiratory Pathogen Self-Collection Device, Thang Nguyen

Theses & Dissertations

The SARS-CoV-2 virus outbreak has underscored numerous weak links in our biodefense countermeasures against highly communicable diseases. Many believe it was our lack of an effective testing model that allowed the virus to become a global pandemic within a short period. The gold standard collection method for the SARS-CoV-2 virus involves mechanical debridement of the nasopharyngeal cavity with a stiff swab applicator, which has been known to cause pain and injury to patients, subsequently resulting in low patient acceptance of the procedure. Due to the invasive nature of the nasopharyngeal swab collection method, it may not be conducive to the …

How Leaders And Employees Experience, Make Sense Of, And Find Meaning In Humility, David Perryman

Theses & Dissertations

By just about any measure, organizations today are more dynamic, diverse, and interdependent than at any other time in history. This environment puts unprecedented pressure on the human capacity to lead. And still, we demand more from our leaders—even as employees experience rising stress levels, declining loyalty, and deteriorating trust in their employers, and organizations face historically high rates of employee turnover along with the resulting financial and emotional costs. Clinging to romanticized notions of the larger-than-life leader blinds us to the paradoxical promise of humility; namely, that a leader’s greatest strength may lie, ironically, in the ability …

A Narrative Inquiry Exploring The Experiences Of Latina Entrepreneurs In South Central Texas, Alma Fernández Villanueva

Theses & Dissertations

Research Focus. The U.S. Hispanic population is the second-fastest-growing group followed by Asian Americans (Krogstad & Noe-Bustamante, 2019) and is the largest minority group in the United States (Duffin, 2020). In addition, the population of Latina women in the United States is rapidly growing and is projected to double by 2050 (Martinez-Restrepo & Stengel, 2017). On a microeconomic level, 40% of women in the United States are the primary economic source of income for their families, while on a macroeconomic level, almost 50% of women are in the workforce (DeWolf, 2017). Specifically, Latina women are becoming business owners through entrepreneurial …