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The Qualitative Report

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Case Study As A Suitable Method To Research Strategy As Practice Perspective, Rosalia Lavarda, Christiane Bellucci Feb 2022

Case Study As A Suitable Method To Research Strategy As Practice Perspective, Rosalia Lavarda, Christiane Bellucci

The Qualitative Report

The goal of this study was to comprehend how case studies are used to analyze strategy as practice perspective phenomena inside organizations. Through a narrative review, associated with a systematic analysis of the literature, we revisited papers published in high index management journals that have presented the case study as method to analyze phenomena from the strategy as practice perspective. We understand that the case study method was used appropriate to analyze in-depth phenomena concerning the perspective of strategy as practice. Both, the method, and the strategy as practice perspective look at the phenomena in their singularity. This study contributes …


Microfinance And The Role Of Accounting In Supporting Family-Resilience-Based Women’S Empowerment, Desi Adhariani Feb 2022

Microfinance And The Role Of Accounting In Supporting Family-Resilience-Based Women’S Empowerment, Desi Adhariani

The Qualitative Report

This action research aims to explore the issues of microfinance and women’s empowerment in urban Indonesia, and the role of accounting on the issues. Drawing on critical accounting theory, this study employs feminism and empowerment theory based on Foucault’s work to investigate the activities of female micro-entrepreneurs who are members of a Sharia cooperative. The study was conducted using an action research method for eight months with observation and interviews with 40 female micro-entrepreneurs. It is found that the lending scheme applied in the cooperative follows the principle of family resilience. In this context, the empowerment is not aimed at …


The Early Sport And Play Experiences Of Elite New Zealand Hockey Players From Rural And Regional Communities: A Qualitative Descriptive Study, Robert J. Newport, Simon R. Walters, Sarah-Kate Millar, Geoff Dickson, Andrew Lenton Jan 2022

The Early Sport And Play Experiences Of Elite New Zealand Hockey Players From Rural And Regional Communities: A Qualitative Descriptive Study, Robert J. Newport, Simon R. Walters, Sarah-Kate Millar, Geoff Dickson, Andrew Lenton

The Qualitative Report

The foundation of an athlete’s development is formed through their early developmental experiences. Thus, in this study we explored the early sport and play experiences of elite New Zealand hockey players from rural and regional communities. In our examination of how smaller communities contribute to the development of New Zealand’s top athletes, this research has a particular focus on the athletes’ early sport and play experiences and the influence of people around them during their growth and development. In this qualitative descriptive study, we employed semi-structured interviews to gather data from eight current and former elite New Zealand hockey players. …


Characterizing And Categorizing The Essence Of Sport Consumption Behavior: A Thematic Analysis, Sid Terason Sep 2021

Characterizing And Categorizing The Essence Of Sport Consumption Behavior: A Thematic Analysis, Sid Terason

The Qualitative Report

Sport consumer decision making is a complex process in which an individual evaluates, acquires, uses, or disposes of sport products or services. This qualitative study aimed to identify, understand, and describe the essential characteristics of sport products consumption behavior among professional athletes in Thailand. In-depth interviewing was carried out on 25 professional athlete consumers who responded to semi-structured questions regarding their sport goods consumption. Thematic analysis was performed on the transcripts to describe the essential characteristics of the consumption and to identify overarching topics. Following social constructionism, three themes (i.e., acquisition, use, and disposal) were analyzed and eight categories (i.e., …


Exploring A Business Model Of Organic Farming Through Qualitative Approach, Shahjahan Sarfraz Raja, Valliappan Raju Assoc. Prof. Dr, Fozia Malik Dr. Aug 2021

Exploring A Business Model Of Organic Farming Through Qualitative Approach, Shahjahan Sarfraz Raja, Valliappan Raju Assoc. Prof. Dr, Fozia Malik Dr.

The Qualitative Report

The main objective of this paper is to explore the business model of farmers involved in organic farming and to motivate the society for entering into organic farming business as it is environment friendly and healthy for consumers as well. The methodology used for this research was mainly interviews conducted by farmers of Punjab district of Pakistan. YouTube videos on organic farming in Pakistan were also assessed for gaining more knowledge. From the findings of interviews, a business model used by 05 farmers in production of organic products is explored which was an untapped area in previous research. The contribution …


Emotional Labour In The Lifeworld Of Indian Hospitality Employees: A Phenomenological Inquiry, Sanjay Bhattacharya, Hirak Dasgupta Aug 2021

Emotional Labour In The Lifeworld Of Indian Hospitality Employees: A Phenomenological Inquiry, Sanjay Bhattacharya, Hirak Dasgupta

The Qualitative Report

In this study we explore the lived experience of emotional labour of ten hospitality employees and tries to get a deeper understanding of how they interpret it in their life world. In-depth interviews were conducted with the front-line employees 4,5-star hotels and high-end restaurants in the city of Pune in Western Indian state of Maharashtra. Using Interpretative Phenomenological Analysis (IPA) to analyse the data, the findings threw up some convergent as well as divergent themes about how the employees interpret the experience in their life world and how they feel about it. Emotional maneuverability, ambivalent disposition, spillover of emotions emerged …


Experimenting With Zmet: Issues And Adaptions, Tauheed Ahmad Ramjaun Dr May 2021

Experimenting With Zmet: Issues And Adaptions, Tauheed Ahmad Ramjaun Dr

The Qualitative Report

This paper is aimed at academic researchers considering the adoption of the Zaltman Metaphor Elicitation Technique (ZMET) as a qualitative data collection method. It is meant to warn about the practical difficulties and challenges that the inexperienced ZMET researcher might face on the field. It argues that while the use of ZMET can allow for a deeper exploration of issues with participants, there could be potential challenges and issues that a novice ZMET researcher could face. Several recommendations are provided on potential adaptions to the technique based on the author’s own experience.


Forensic Accounting Investigation Of Public Sector Corruption In Nigeria: The Gioia Methodology, Naziru Suleiman, Zaleha Bte Othman Mar 2021

Forensic Accounting Investigation Of Public Sector Corruption In Nigeria: The Gioia Methodology, Naziru Suleiman, Zaleha Bte Othman

The Qualitative Report

Despite the increased initiatives to combat corruption, the issue of corruption in the public sector in Nigeria persists. Past studies have found that one of the flaws is due to the ineffective investigation method. Given the seriousness of the issue, this study explores how forensic accounting investigation conducted by the authorities could assist the government in its initiatives to combat corruption in Nigeria. This study aimed at developing a model for improving the investigation of public sector corruption in Nigeria using forensic accounting techniques. Forensic accounting is a technique for detecting and investigating fraudulent practices in organizations and preparing evidence …


Nnoboa And Rotated Susu As Agents Of Savings Mobilization: Developing A Theoretical Model Using Grounded Theory, Aborampah Amoah-Mensah Dr. Jan 2021

Nnoboa And Rotated Susu As Agents Of Savings Mobilization: Developing A Theoretical Model Using Grounded Theory, Aborampah Amoah-Mensah Dr.

The Qualitative Report

In this study, I investigate nnoboa and rotated susu systems and how they operate as indigenous cooperatives that mobilize savings from its members. I employ a qualitative approach, comprising seven focus group meetings in seven communities in the Bibiani-Anhwiaso-Bekwai Municipality in the Western North Region of Ghana. The findings show that the rotated susu concept emanates from the nnoboa concept and the two systems are underpinned by the following values: trust, synergy, flexibility and empathy, commitment, tolerance and punctuality and promptness. Another finding of the study is that the nnoboa and rotated susu systems offer participants a lot of mileage: …


Workplace Bullying In Healthcare: A Qualitative Analysis Of Bystander Experiences, Neill James Thompson Mr, Madeline Carter, Paul Crampton, Bryan Burford, Jan Illing, Gill Morrow Nov 2020

Workplace Bullying In Healthcare: A Qualitative Analysis Of Bystander Experiences, Neill James Thompson Mr, Madeline Carter, Paul Crampton, Bryan Burford, Jan Illing, Gill Morrow

The Qualitative Report

Bystander action has been proposed as a promising intervention to tackle workplace bullying, however there is a lack of in-depth qualitative research on the direct experiences of bystanders. In this paper, we developed a more comprehensive definition of bullying bystanders, and examined first person accounts from healthcare professionals who had been bystanders to workplace bullying. These perspectives highlighted factors that influence the type and the extent of support bystanders may offer to targets. Semi-structured telephone interviews were conducted with 43 healthcare professionals who were working in the UK, of which 24 had directly witnessed bullying. The data were transcribed and …


Linkedin For Searching Better Job Opportunity: Passive Jobseekers’ Perceived Experience, Md Sajjad Hosain, Ping Liu Oct 2020

Linkedin For Searching Better Job Opportunity: Passive Jobseekers’ Perceived Experience, Md Sajjad Hosain, Ping Liu

The Qualitative Report

LinkedIn is a famous online social networking platform for the jobholders, jobseekers and employers although their purposes vary. Passive jobseekers are those who already have jobs but are searching for better alternatives. In this paper, we tried to identify the passive jobseekers’ perceived experience towards LinkedIn as a job searching platform. We used Focused Group Discussion (FGD) method to unmask the perception of 150 respondents from Bangladesh and India who use LinkedIn as professional social networking site frequently. After summarizing the FGD results, it was revealed that LinkedIn is the most preferred source of job search tool among the passive …


Perceptions Of International Students In Indian Higher Education Campuses, Sanjay Krishnapratap Pawar, Swati Vispute, Hassan Wasswa Sep 2020

Perceptions Of International Students In Indian Higher Education Campuses, Sanjay Krishnapratap Pawar, Swati Vispute, Hassan Wasswa

The Qualitative Report

The global competition for international students has fuelled the need for education providers to become more consumer oriented in their planning. Our purpose with this study was to understand international student perceptions and discuss corresponding approaches. In this qualitative study we interviewed twenty international students enrolled in two Indian universities to examine: one, their feelings about being an international student in India and two, what attracted them to India as a higher education destination. Our findings suggest that, the people on campus and in the host city are vital to delivering experiences. We identified “quality of education,” “cultural diversity” and …


Using Event Diaries And In-Depth Interviews For Understanding Shared Understanding In Headquarters-Subsidiary Cooperation, Fanny Seus, Marion A. Weissenberger-Eibl Aug 2020

Using Event Diaries And In-Depth Interviews For Understanding Shared Understanding In Headquarters-Subsidiary Cooperation, Fanny Seus, Marion A. Weissenberger-Eibl

The Qualitative Report

The paper describes the application of a qualitative diary method combined with in-depth interviews in the context of headquarters-subsidiary cooperation. We examine the distinct requirements of studying shared understanding in the case of distributed teams and argue that further research is necessary in order to explain inter-team conflicts arising from incongruent understandings and divergent expectations. Building on this research gap, we perform a case study in the headquarters of a multinational technology company and one of its subsidiaries. With the help of Event Sampling Methodology (ESM) and in-depth interviews, we were able to identify, analyze and comprehend situations characterized by …


Strategies Used By Military Spouse Small Businesses During A Military Relocation, Sandra D. Heredia, Patricia Fusch Jul 2020

Strategies Used By Military Spouse Small Businesses During A Military Relocation, Sandra D. Heredia, Patricia Fusch

The Qualitative Report

There are over 615,000 women military spouses and 1,786 known military spouse business owners who relocate every 2 to 3 years to follow their active duty spouse. The research problem addressed was the lack of strategies military spouse small business owners used to sustain their business during a mandatory military relocation. The purpose of this multiple case study was to explore the strategies 5 women military spouse small business owners, located at military installations in the Midlands and Pee Dee regions of South Carolina, used to sustain their businesses during a relocation. The sampling method used was census sampling. The …


Strategic, Tactical And Operational Decisions In Family Businesses: A Qualitative Case Study, Ravindra Hewa Kuruppuge, Ales Gregar Jun 2020

Strategic, Tactical And Operational Decisions In Family Businesses: A Qualitative Case Study, Ravindra Hewa Kuruppuge, Ales Gregar

The Qualitative Report

Previous studies of family businesses have no common agreement on what should be the most effective and efficient approach for making decisions at different managerial levels to solve business issues. Accordingly, the main objective of this study was to understand the nature of decision-making by family members who are involved in a business in different capacities such as owners, owner managers, and managers. Locating the research in the interpretivist paradigm, and utilizing qualitative case study methods (Yin, 1994), we interviewed 24 respondents from 12 well-known family firms from different districts in Sri Lanka. Thematic analysis indicated that the consultative approach …


A Qualitative Study: Military Veterans And Franchise Ownership, Martin J. Mcdermott 4384520, Jason Jackson Mar 2020

A Qualitative Study: Military Veterans And Franchise Ownership, Martin J. Mcdermott 4384520, Jason Jackson

The Qualitative Report

This study focuses on the military experience and motivation to become a franchise business owner. Previous research indicated franchisees who were military veterans had a significantly higher level of job satisfaction in owning and operating a franchise compared to franchisees with no military background.This study attempts to provide answers to important research questions like how and why military experience influences satisfaction in owning a franchise.Seven franchise business owners who served in the military participated in this qualitative study using a process of surveying, coding, and thematizing to answer this research inquiry. The findings of this follow-on study indicated veterans had …


“Before Alone Or (Well) Accompanied”? The Use Of Projective Marketing Techniques, Alyce C. Campos, Thaísa B. P. Do Nascimento, Frederico H. De Oliveira, Luiz Henrique De B. Vilas Boas, Daniel C. De Rezende Feb 2020

“Before Alone Or (Well) Accompanied”? The Use Of Projective Marketing Techniques, Alyce C. Campos, Thaísa B. P. Do Nascimento, Frederico H. De Oliveira, Luiz Henrique De B. Vilas Boas, Daniel C. De Rezende

The Qualitative Report

Projective techniques, widely used in marketing research, encourage interviewees to talk about other people so that researchers can discover deep feelings and circumvent psychological prejudices. The present study analyzes empirical publications that involve the use of projective techniques in marketing. For this, two specific objectives were defined: to analyze if the publications are using only projective techniques or are being combined with other techniques and to identify which types of projective techniques are being used. The results were divided into bibliographic analysis and semantic analysis. In the first one, the evolution of the publications per year and the periodicals that …


Application Of Rigour And Credibility In Qualitative Document Analysis: Lessons Learnt From A Case Study, Leanne M. Wood, Bernadette Sebar, Nerina Vecchio Feb 2020

Application Of Rigour And Credibility In Qualitative Document Analysis: Lessons Learnt From A Case Study, Leanne M. Wood, Bernadette Sebar, Nerina Vecchio

The Qualitative Report

This paper probes functions and processes of qualitative document analysis (QDA), a method widely used in case study research. It firstly demonstrates the application of a QDA framework to inform a case study of women entrepreneurs in rural Australia; and provides insights into the lessons learnt, including strengths and limitations of QDA. Secondly, the paper provides guidelines for novice researchers seeking to use thematic analysis in a QDA process, arguing for rigour in naming assumptions and explicitness about the procedures employed. The paper contributes to discussion in the literature that positions QDA not only as a convenient tool, but as …


Factors Behind Dissuasion To Green Products Among Young Consumers: A Qualitative Study, Anitha Acharya Dr. Dec 2019

Factors Behind Dissuasion To Green Products Among Young Consumers: A Qualitative Study, Anitha Acharya Dr.

The Qualitative Report

The current estimated market share for green consumption is less than five percent worldwide, therefore it is very important to understand the factors that stimulate non green consumption among young consumers since this can promote environmental thinking at an early age and also to increase the demand for green products. In these circumstances, emerging countries like India have contributed very less to the consumption of green products and environmental effects. India is among the fastest growing economies in the world. With the increase in population as well as in disposable income, India is expected to see a growth in green …


Authenticity In Discursive Practices Of The Online Market For Second-Hand Luxury Clothing, Ronan L. Zampier, Rita De Cássia P. Farias, Marcelo R. Pinto Dec 2019

Authenticity In Discursive Practices Of The Online Market For Second-Hand Luxury Clothing, Ronan L. Zampier, Rita De Cássia P. Farias, Marcelo R. Pinto

The Qualitative Report

Authenticity is a particularly sensitive and salient issue in the online market for second-hand luxury clothing, and it is still little explored in the field of consumption studies. In this study we sought to analyze how authenticity is represented in discursive practices of the Brazilian online market for second-hand luxury clothing. The corpus of the work consisted of data collected through interviews in five stores of the Brazilian online market of luxury second-hand clothing. The data were analyzed using the Critical Discourse Analysis (CDA), proposed by Fairclough (1992), articulated to the sociocultural perspective of consumption. From the discursive categories Subject, …


The Nature Of Domestic Demand For Authentic Ethnic Experiences In Egypt: Exploring Egyptian Visitors’ Perspectives And Assessments Of Bedouin Cultural Attractions, Ahmed Abdel Latif Abdelfattah Dr., Mary E. Eddy U Dec 2019

The Nature Of Domestic Demand For Authentic Ethnic Experiences In Egypt: Exploring Egyptian Visitors’ Perspectives And Assessments Of Bedouin Cultural Attractions, Ahmed Abdel Latif Abdelfattah Dr., Mary E. Eddy U

The Qualitative Report

Much emphasis in the literature on Bedouin tourism in the Arab world has been given to the demands, perceptions, motivations and experiences of international tourists while domestic demands are not fully understood. Thus, this study challenges the status quo, being one of a few studies in which Egyptians are represented as tourists consuming Egyptian ethnic culture. A mix of qualitative research methods, including 29 semi-structured interviews with domestic visitors, observational data and document analysis, was employed to explore Egyptian visitors’ perspectives and assessments of Bedouin cultural attractions in Egypt. The findings revealed that the concept of experiencing existential authenticity through …


An Autoethnographic Report On Freelance Employment In The Malaysian Oil And Gas Industry During Uncertain Economic Conditions, Fathullah Akmal Khalid, Wai Meng Chan, Azlina Abdul Jalil Oct 2019

An Autoethnographic Report On Freelance Employment In The Malaysian Oil And Gas Industry During Uncertain Economic Conditions, Fathullah Akmal Khalid, Wai Meng Chan, Azlina Abdul Jalil

The Qualitative Report

In this paper we present our study of the role of freelancers in the modern labour market, especially during times of economic downturns. Using an autoethnographic research approach, it presents the personal journey of Fathullah working as a consultant in the oil and gas industry in Malaysia. The study focuses on the impact of the 2014 oil price crash and his subsequent plight in taking his career forward during times of uncertainty. Based on the autoethnographic account, it explores various aspects of life as a freelancer such as the issues of job security and job satisfaction. Fathullah found that he …


Applying Online Educational Technology To Foster Financial Literacy: Financial-Institution Leaders’ Insights, Hazel W. Lee Ed.D Oct 2019

Applying Online Educational Technology To Foster Financial Literacy: Financial-Institution Leaders’ Insights, Hazel W. Lee Ed.D

The Qualitative Report

Financial literacy deficiency is a prevailing problem in United States raising the need for effective financial education. Financial-institution leaders can play a crucial role in promoting financial literacy with their practical experience and expertise. This article sheds new light on the application of online technology to promote financial literacy by exploring the perceptions of financial-institution leaders. Supported by Dewey’s pragmatic constructivist paradigm and the PEST conceptual framework, a qualitative inquiry research through in-depth telephone interviews with 20 leaders from banks and credit unions in Texas was conducted. The findings revealed some common ways to provide online financial literacy education, including …


The Capstone Journey: Exploring Design, Delivery And Evaluation In An Undergraduate Management Discipline Context, Heather Stewart Dr, Luke Houghton, Clare Burns Sep 2019

The Capstone Journey: Exploring Design, Delivery And Evaluation In An Undergraduate Management Discipline Context, Heather Stewart Dr, Luke Houghton, Clare Burns

The Qualitative Report

The focus of this paper is the development of a capstone management course and the application of educational action research through continual learning. In this article, we use the continual learning frame of plan, do, study, and act to underpin an educational action research design on the development of a capstone management course. As part of an Active Learning Trial, the development of the capstone experience has been captured in the embodiment of that experience. Our aim is to guide other academics in developing their own capstone course, particularly, within management with extension into other disciplines. Through continual improvement, we …


Borderless With Unequal Opportunity? Experts’ Perspectives On The Asean Economic Community And Impact On Indonesian Accountant Profession, Desi Adhariani, Sylvia Veronica Siregar, Rini Yulius May 2019

Borderless With Unequal Opportunity? Experts’ Perspectives On The Asean Economic Community And Impact On Indonesian Accountant Profession, Desi Adhariani, Sylvia Veronica Siregar, Rini Yulius

The Qualitative Report

The ASEAN Economic Community (AEC), a regional integration in Southeast Asia that started at the end of 2015 and is expected to bring new challenges and opportunities. However, an assessment of the capabilities of Indonesian management accountants suggests that they may struggle with challenges because of the free flow of skilled labour. In this study, we aimed at presenting and analysing Indonesian experts’ perspectives on the readiness of management accounting professionals in Indonesia to work in the new economic era. It also provides recommendations for improvements in the profession. This research uses in-depth interviews as well as questionnaires distributed to …


Tribal Gaming Leader Strategies Toward A Sustainable Future, Janie A. Hall, Patricia I. Fusch, Janet M. Booker Apr 2019

Tribal Gaming Leader Strategies Toward A Sustainable Future, Janie A. Hall, Patricia I. Fusch, Janet M. Booker

The Qualitative Report

One aspect of leadership strategy is the need to account for the core values of the organization.The purpose of this case study was to explore the tribal gaming leader strategies used toward sustainability, an action that leads to tribal economic development and stability. The conceptual framework of situational leadership theory was used to guide the scope and analysis of this study. Six tribal gaming leaders from Oklahoma participated in a focus group session; 7 additional tribal gaming leaders from the same gaming organization participated in individual interview sessions. Member checking was used to strengthen the credibility and trustworthiness of the …


Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia Apr 2019

Action Research: A Review And Proposal For Application In Marketing Inquiry, Sereikhuoch Eng, Nikhilesh Dholakia

The Qualitative Report

Action research has a very limited track record in marketing. We take an applied and practical approach and begin with a review of action research as a method, then turn to a more focused review of action research in marketing contexts, discussing the plausible constraints and advantages. Based on these reviews, we offer a conceptual framework and several application areas for marketing action research. We summarize case study examples from three market locations that have used action research as a method of inquiry to illustrate and encourage researchers and practitioners to further integrate action research in their research endeavors. We …


Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee Oct 2018

Qualitative Explorations Into Customer Based Brand Equity (Cbbe) For Medical Tourism In India, Diya Guha Roy, Sujoy Bhattacharya, Srabanti Mukherjee

The Qualitative Report

The focus of our research is Customer Based Brand Equity (CBBE) in Indian medical tourism which has gained wider attention world-wide. To be able to operationalize CBBE (brand equity) for medical tourism scale development, we generated items for such a scale through content analysis. The research questions for this study were (a) What are the dimensions for a brand equity scale for medical tourism considering social, economic, and market influences? (b) How is culture along with an economic indicator such as infrastructure/superstructure relevant in the context of CBBE for medical tourism? and (c) To what extent does the content analysis …


Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra Aug 2018

Thematic Analysis To Assess Indian Consumers Purchase Intention For Organic Apparel, Sandhya G, Sushanta Kumar Mahapatra

The Qualitative Report

Consumer behavior is dynamic, and there is a beauty in trying to understand consumer’s intention for a product category like organic apparel, especially when it is a unique phenomenon that is scantly explored in an emerging economy like India. This paper is an attempt at understanding the factors that influence Indian consumer’s intention to purchase organic apparel. A purposive sampling procedure was adopted in selecting participants. A focus group discussion was conducted to capture data for the thematic analysis. Theoretical thematic analysis was conducted by relying on the theory of planned behavior model. Inductive thematic analysis gave way for other …


Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali Jun 2018

Exploring Positive Outcomes Of Decision Making Biases In The Field Of Entrepreneurial Marketing, Pouria Nouri, Narges Imanipour, Kambiz Talebi, Mohammadreza Zali

The Qualitative Report

Entrepreneurs make important decisions regarding different aspects of their enterprises. Given the bulk of uncertainty, complexity as well as the rapid rate of change in their business environment, entrepreneurs’ decisions, including their marketing decisions, are prone to decision-making biases. Previous research has mainly focused on the negative outcomes of decision-making biases for entrepreneurs. We argue that sometimes entrepreneurial decision-making biases could have positive outcomes, too. Ignoring these positive outcomes has led to a serious research gap in the field of entrepreneurship. Thus, in this paper, we attempted to explore positive outcomes of decision-making biases in entrepreneurs’ marketing decisions with a …