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Determinants Of Software-As-A-Service Adoption By Small And Medium Enterprises In Tanzania, Riziki Majengo, Mercy Mbise
Determinants Of Software-As-A-Service Adoption By Small And Medium Enterprises In Tanzania, Riziki Majengo, Mercy Mbise
The African Journal of Information Systems
Organizations in developed economies use the software-as-a-service (SaaS) model to improve performance and efficiency. However, its adoption in developing economies such as Tanzania is very low due to limited research on its adoption. This study enhances the adoption of SaaS in Tanzanian small and medium enterprises (SMEs) by proposing a conceptual framework based on the diffusion of innovation theory and the technology-organization-environment framework and recommending strategies for improving adoption. The framework was tested using regression analysis on data collected from 139 SMEs. Findings show that eight factors, relative advantage, compatibility, awareness, cost, perceived security and privacy risk, reliability and availability, …