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Articles 1 - 6 of 6
Full-Text Articles in Business
Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu
Organizing Digital Platforms And Customer Needs For Digital Service Innovation, Gamel O. Wiredu
The African Journal of Information Systems
Digital organizations have become highly dependent on digital platforms and customer needs as key resources for digital service innovation. These resources in the competitive environment are making and shaping innovation of digital services because, though external, they remain central to digital organizations’ strategic innovation and competitiveness. Yet, how and why organizing these resources influences digital service innovation is under-explained in the literature. This paper, based on an empirical study and grounded theory methodology, addresses this limitation. It explains that digital service innovation occurs through two complementary types of organizing, namely: foundational knowledge organizing by combining digital platforms and customer needs, …
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms
The African Journal of Information Systems
Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …
Value Propositions Of Implemented E-Government Projects: Towards Developing A Framework From A Systematic Review, Yusuf Ephraim Chidama, Chidi Ononiwu
Value Propositions Of Implemented E-Government Projects: Towards Developing A Framework From A Systematic Review, Yusuf Ephraim Chidama, Chidi Ononiwu
The African Journal of Information Systems
This study aims to develop a framework that identifies and measures the value propositions of implemented e-Government projects. Consequently, the study conducted a systematic review using a concept-centric and thematic approach by reviewing 84 articles as primary research data. In doing so, it identified: (1) effective public organizations; (2) quality service delivery; (3) open government and democratic value; and (4) social value and well-being. Furthermore, two gaps were identified, namely a dearth of studies on the measures well as actualization, and sustainability of the value propositions. The study synchronized the identified value propositions to develop a framework for value propositions …
The Acceptance And Use Of Online Learning By Law Students In A South African University: An Application Of The Utaut2 Model, Jameson Goto, Anzanilufuno Munyai
The Acceptance And Use Of Online Learning By Law Students In A South African University: An Application Of The Utaut2 Model, Jameson Goto, Anzanilufuno Munyai
The African Journal of Information Systems
COVID-19 forced many universities to shift from traditional face-to-face or blended learning, to full online learning. The sudden shift was not easy for both students and lecturers, who had to adapt to the new learning mode. This study aimed to evaluate the acceptance and use of online learning of university students in the law faculty at a South African university during the COVID-19 pandemic. The study employs the extended unified theory of acceptance and use of technology (UTAUT2) model particularised to the online learning context in a country with a developing economy. An online survey was administered to the student …
Determinants Of Software-As-A-Service Adoption By Small And Medium Enterprises In Tanzania, Riziki Majengo, Mercy Mbise
Determinants Of Software-As-A-Service Adoption By Small And Medium Enterprises In Tanzania, Riziki Majengo, Mercy Mbise
The African Journal of Information Systems
Organizations in developed economies use the software-as-a-service (SaaS) model to improve performance and efficiency. However, its adoption in developing economies such as Tanzania is very low due to limited research on its adoption. This study enhances the adoption of SaaS in Tanzanian small and medium enterprises (SMEs) by proposing a conceptual framework based on the diffusion of innovation theory and the technology-organization-environment framework and recommending strategies for improving adoption. The framework was tested using regression analysis on data collected from 139 SMEs. Findings show that eight factors, relative advantage, compatibility, awareness, cost, perceived security and privacy risk, reliability and availability, …
Challenges Smallholder Farmers Face In Extracting Value From Agricultural Information, Daniel Muhanguzi, John Ngubiri
Challenges Smallholder Farmers Face In Extracting Value From Agricultural Information, Daniel Muhanguzi, John Ngubiri
The African Journal of Information Systems
Agricultural information can enhance smallholder farmers’ knowledge and decision-making ability, where the ubiquity of ICTs has resulted in an exponential increase of ICT based agricultural information services. However, there is still poor utilization of agricultural information. This study examines challenges that impede smallholder farmers from deriving value from agricultural information despite availability of information services. A mixed-method research approach was employed to gather data from 200 farmers using semi-structured interviews, Likert scale surveys and five focus group discussions. The findings indicate that the challenges faced include low education levels, poor quality information, poorly designed information channels, and high cost of …