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Articles 1 - 2 of 2
Full-Text Articles in Business
Viewing The Covid-19 Resilient Skincare Market Through A Sociohistorical Lens: The Patterning Of Conspicuous Consumption Mediated By Marketing, Siren Chen
Senior Projects Fall 2020
The Chinese skincare market distinguishes itself with an inelastic consumer demand during the COVID-19 pandemic. This project employs the endogenous preferences economic framework and a sociohistorical lens to analyze the social forces that sustain the resilient beauty market. Through setting up a socially embedded framework for economic analysis, this project highlights the active role of marketers, which are omitted in mainstream economics, in fostering a bond between consumers and skincare products. With a comparative analysis of both the colonial and the COVID-19 pandemic contexts, this project demonstrates how marketers connect consumers to skincare products through reference to the system of …
How We Value Future Generations, Elias Connors Dorf
How We Value Future Generations, Elias Connors Dorf
Senior Projects Fall 2020
This project examines how we value future generations. From looking at different ways we value future and present wellbeing we are able to see a tension that arises from having a high value on both. When looking at examples of ways we value future wellbeing we can see that if you value future wellbeing highly it will devalue current wellbeing. Then we look for a justification for valuing one over the other. This leads us into two ways of how we justify valuing either valuation of wellbeing and a discussion of the average and the classical principles of utility. We …