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Articles 31 - 35 of 35
Full-Text Articles in Business
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Twitter Ceo’S Life And Business Lessons, Singapore Management University
Perspectives@SMU
Jack Dorsey on unexpected innovations, social media echo chambers, and the power of ‘why?’
Preventing Accounting Fraud, Singapore Management University
Preventing Accounting Fraud, Singapore Management University
Perspectives@SMU
Technology can help identify possible fraud but it might not overcome ‘capture theory’
How Some New Products Succeed While Others Flop, Singapore Management University
How Some New Products Succeed While Others Flop, Singapore Management University
Perspectives@SMU
The Ford Edsel, the Apple Newton and New Coke are all well-known examples of product launch failures.
Luxury Branding For Asia, Singapore Management University
Luxury Branding For Asia, Singapore Management University
Perspectives@SMU
Asian brands must aim to be aspirational; having employees who really understand the brand is crucial
“Woke” Advertising And The Best Men Can Be, Singapore Management University
“Woke” Advertising And The Best Men Can Be, Singapore Management University
Perspectives@SMU
Gillette’s latest ad has generated lots of conversation. But has the world’s largest shaving products brand lost more than it has gained?