Business Commons^™

Factors Influencing Backer Funding Intention In Crowdfunding: Psychological Contract Violation Perspective, Qun Zhao, Chun-Der Chen, Jin-Long Wang

Journal of Marine Science and Technology

Literature has highlighted the importance of psychological contract violation (PCV) on employee attitudes and behaviors in an organization. However, few studies have empirically introduced this concept in a crowdfunding context. This study aims to propose a comprehensive framework to examine the effects of perceived product innovation, PCV and trust in a crowdfunding platform on backer attitudes and their funding intentions. Results show that perceived reciprocity for backers and PCV are the most important factors leading to backers’ funding intentions. Moreover, perceived reciprocity channels the effects of perceived product innovation, PCV, and trust in the crowd-funding platform on backers’ funding intention. …