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Full-Text Articles in Business
Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell
Mentoring Women Entrepreneurs: Perceived Needs And Benefits, David W. Whitlock, Ashley J. Hampton, Kitty Campbell
Journal of Business & Entrepreneurship
Women entrepreneurs are a rapidly growing demographic. Mentoring is a recurring theme in the literature as a valuable contribution in helping women entrepreneurs succeed. The roles of mentoring as well as the literature of mentoring relationships is presented, followed by a study in which the demand and perceived benefit for mentoring was conducted among women currently engaged or self-identified as aspiring small business owners and entrepreneurs. Women who participated a conference for female entrepreneurs, jointly sponsored by Southeastern Oklahoma State University and the Oklahoma Small Business Development Center, were surveyed. The survey consisted of five sections: the first gathered respondent’s …
Social Media Impact On Entrepreneurship Intention: Lessons Learned From Business Startuppers, Panagiotis Mallios, Leonidas Zampetakis, Vassilis Moustakis
Social Media Impact On Entrepreneurship Intention: Lessons Learned From Business Startuppers, Panagiotis Mallios, Leonidas Zampetakis, Vassilis Moustakis
Journal of Business & Entrepreneurship
The potential impact of social media use on the development of entrepreneurial intention has received little attention. In addressing this gap, research reported herein extends entrepreneurial intention literature by explicitly incorporating social media use. Inquiry investigates development of intention via specific social media factors that influence intention through its antecedents, namely, perceived entrepreneurial desirability and perceived entrepreneurial feasibility. The article summarizes the salient aspects of a quantitative study of social media usage and startup entrepreneurial intention in Greece. Based on the entrepreneurship event model, theory of planned behavior and technology acceptance and adoption models, this article examines potential social media …