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Politics Of Privacy: The Role Of Individual Political Views In Consumer Data Privacy Concerns, Connor Neill
Politics Of Privacy: The Role Of Individual Political Views In Consumer Data Privacy Concerns, Connor Neill
Honors Theses
Today, every choice that is made, from where to shop to what music to listen to, has turned into a reflection of one’s political views and identity. The main purpose of this research is to explore the relationship between an individual’s political views and his or hers attitudes toward the security of personal information in the consumer realm. Two studies were conducted in the form of surveys. The first study aims to measure the consumer’s trust and risk beliefs for a company of a certain size as well as their feelings toward the dimensions of control, collection, and awareness of …
Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Advertising During The Covid-19 Global Pandemic: The Rise Of Influencer Marketing Strategies In A Recession, Bre Tenhulzen
Honors Theses
The COVID-19 pandemic reached the United States in January of 2020 and has since impacted nearly all industries, including advertising. Consumers, the guiding factors for all advertising strategies, faced drastic lifestyle changes and behavior shifts which sent current strategies askew. The virus has created insurmountable unknowns, thus advertising and marketing experts must rely on historical and recent data to develop strategies for brands forging ahead. COVID-19 is the first global crisis in the age of social media which has both helped and hindered communication during the crisis. Additionally, emerging influencer marketing strategies are proving more effective than ever as brands …