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Full-Text Articles in Business
A Strategic Audit Of Google, Timothy Knaak
A Strategic Audit Of Google, Timothy Knaak
Honors Theses
Google is the premier tech company. One of the largest, most successful companies on the planet, Google derives the overwhelming majority of its revenue from Google AdWords to the tune of $136 billion last year. The following is an analysis of Google’s strengths, competition, and place in the market and society. Although Google needs no help dominating the ads industry — and thus no suggestion has been provided — should the digital ads industry falter, Google faces an existential threat. To counter this, various strategies to diversify Google’s sources of income, all of which leverage Google’s existing assets and competencies …
Microsoft: A Strategic Audit, Jacob Paul Warner
Microsoft: A Strategic Audit, Jacob Paul Warner
Honors Theses
This thesis is submitted in partial fulfillment of the University Honors Program Requirements. It discusses Microsoft Corporation and its placement within the tech industry using different analyses such as PEST, Porter’s, and SWOT. In addition to its placement, the thesis explores what strategies Microsoft could pursue next. The industry is highly competitive, so Microsoft needs to stay on its toes and continue to build upon its strengths to remain at its current competitive level. The cloud industry is rapidly growing, so it would be best if Microsoft used its global presence and existing infrastructure to build upon its existing cloud …
Ibm Cloud Strategic Audit, Jack C. Johnson
Ibm Cloud Strategic Audit, Jack C. Johnson
Honors Theses
An examination of IBM Cloud's strategy and history and a recommendation for what to do moving forward.
A Strategic Audit Of Microsoft Azure, Lee Fitchett
A Strategic Audit Of Microsoft Azure, Lee Fitchett
Honors Theses
This paper looks at Microsoft Azure's current strategies and proposes possible options for the future. It looks at several competitors and explores how Azure will affect and react to Microsoft’s vision.