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Full-Text Articles in Business
Organization Designs For Global Strategic Alliances, John W. Slocum, Jr., David Lei
Organization Designs For Global Strategic Alliances, John W. Slocum, Jr., David Lei
Historical Working Papers
The literature is reviewed and synthesized. The need for organizational flexibility to adapt two or more organizational cultures to each other is emphasized and explored with the recognition that external culture is also an influence.
A Theoretical Model Of Household Coupon Usage Behavior And Empirical Test, Ambuj Jain, Arun K. Jain
A Theoretical Model Of Household Coupon Usage Behavior And Empirical Test, Ambuj Jain, Arun K. Jain
Historical Working Papers
A model for analyzing coupon behavior is presented and evaluated using 279 valid household questionnaires and 30 products. Results suggest that coupon usage is motivated by psychological as well as monetary factors.
Household's Coupon Usage Behavior: Influence Of In-Store Search, Ambuj Jain, Arun K. Jain
Household's Coupon Usage Behavior: Influence Of In-Store Search, Ambuj Jain, Arun K. Jain
Historical Working Papers
Variables in the process of harvesting and redeeming coupons were modeled to see the "household coupon proneness". Effort needed to collect and manage coupons as well as influences on in-store decision-making are seen as key factors in coupon usage.