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Individualised Rating-Scale Procedure: A Means Of Reducing Response Style Contamination In Survey Data?, Elisa Chami-Castaldi, Nina Reynolds, James Wallace

Faculty of Business - Papers (Archive)

Response style bias has been shown to seriously contaminate the substantive results drawn from survey data; particularly those conducted using cross-cultural samples. As a consequence. identification of response formats that suffer least from responst style bias has been called for. Previous studies show that respondents' personal characteristics, such as age, education level and culture, are connected with response style manifestation. Differences in the way respondents interpret and utilise researcher-defined fixed rating-scales (e.g. Likert formats), poses a problem for survey researchers. Techniques that are currently used to remove response bias from survey data are inadequate as they cannot accurately determine the …