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Full-Text Articles in Business
Understanding Consumers' Acceptance Of Online Purchasing, D. Amoroso, S. Hunsinger
Understanding Consumers' Acceptance Of Online Purchasing, D. Amoroso, S. Hunsinger
Faculty and Research Publications
This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide an expanded model that explains consumers’ acceptance of online purchasing. Our model provides extensions to the original TAM by including constructs such as social influence and voluntariness; it also examines the impact of external variables including trust, privacy, risk, and e-loyalty. We surveyed consumers in the United States and Australia. Our findings suggest that our expanded model serves as a very good predictor of consumers’ online purchasing behaviors. The linear regression model shows a respectable amount of variance for Behavioral Intention (R2 = .627). Suggestions are provided …
Measuring The Acceptance Of Internet Technology By Consumers, Donald L. Amoroso, Scott Hunsinger
Measuring The Acceptance Of Internet Technology By Consumers, Donald L. Amoroso, Scott Hunsinger
Faculty and Research Publications
This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in …