Business Commons^™

Information Retrieval Using The Constructivist's Approach To Get The Most Out Of The Internet, Ishani Shukla

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The constructivist's theory and its application to information retrieval from the Internet was reviewed. The main aim of the study was to devise and test an approach with which the most relevant information could be easily and efficiently extracted from the Internet. The impact of a judicious choice of the keywords to retrieve information, according to the particular approach to be implemented as well as the importance of speed reading as an additional technique to improve information retrieval, was compared and critically analyzed. The study was based on information retrieval from www.google.com and www.images.google.com and focused on real-life examples and …

What Color Is Your Paratext?, Geoffrey Bilder, Andrée J. Rathemacher

Technical Services Department Faculty Publications

In the final vision session of the 2009 NASIG Annual Conference, Geoffrey Bilder from CrossRef discussed the problem of how to identify trustworthy scholarly information on the Internet. This problem is exacerbated by readers’ growing distrust of intermediaries such as publishers and librarians, by the fact that the Internet lacks the traditions that have developed in scholarly communication to ensure trust, and by the sheer amount of information now readily available. Paratext is understood as anything outside of a text that sets expectations about that text. In the past, paratext, for example a publisher logo, provided important clues as to …

Culturally Compatible Websites: Applying Trompenaars Dimensions To Web Design, Sudhir Kale, Sangita De

Sudhir H. Kale

Rising e-commerce volumes the world over provide unprecedented opportunities to global marketers for expanding their markets using the Internet. The Web has now made it possible to reach an audience of hundreds of millions of people at one point in time. However, significant culture-driven differences exist in the way audiences across the world will process site cues and react to websites. This paper reviews existing literature on culture and website design and goes on to discuss the impact of culture on web communication using Trompenaars’ (1993) cultural dimensions.

Using E-Crm To Create Customer Insight In Smes, Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Dr. Paul Harrigan

Small and medium-sized enterprises (SMEs) are vital components of our economies, and their marketing exhibits striking resemblances to customer relationship management (CRM) theory. However, SMEs’ marketing strategies tend to suffer from the effects of limited resources, limited expertise and a limited impact on their external environment. Through the use of Internet-based technologies (IBTs) SMEs may be able to enhance marketing performance and competitiveness, particularly by facilitating the development of customer insight through improved technology-enabled customer information management processes. In this regard, this paper will present research evidence to help us understand the impact of IBTs on the CRM activities (i.e. …

The Design Of A Web Based Athlete Development And Monitoring System., Jeremy Gentles

Electronic Theses and Dissertations

This thesis explores the available resources and research pertaining to the process of athlete monitoring as well as how this information can be used to build an internet based athlete monitoring system. There is currently no system available that provides proper communication tools while also providing the means to track numerous variables to include strength and conditioning programs, performance testing, competition performance, injuries, therapy, pharmaceuticals, medical procedures, psychological status, and academic standing.

The objective of this thesis is twofold. First, is to review the literature and determine the needs of a web based athlete monitoring system. Second, is to provide …

Understanding Gender Differences In Online Experience And Internet Advertising, Seema Harryginsingh

Honors College Theses

The purposes of this article is to first review the literature on gender differences in advertising then explore areas that are important in today’s online environment including differences in the various areas of online experience and behavior such as shopping, privacy issues, internet usage, use of website, and new media and user generated content considerations. I will also look at online advertising particularly, online video ads and banner ads. I will attempt to show through research that there are differences that exist among the genders, which also translate to the online environment and specifically in the various areas of experience …

Critical Factors Underpinning The E-Crm Activities Of Smes, Paul Harrigan, Elaine Ramsey, Patrick Ibbotson

Dr. Paul Harrigan

Small and medium-sized enterprises (SMEs) are vital components of our economies, but many struggle to perform the marketing prescribed theoretically for large organisations. In practice, marketing is performed in SMEs through an intrinsic customer orientation, which exhibits striking resemblances to customer relationship management (CRM) theory. A quantitative approach was adopted to provide broad understanding and classification to the under-researched area of e-CRM in SMEs. Exploratory factor analysis uncovered eight distinct yet inter-related factors underpinning the practices and processes of e-CRM in SMEs. Findings show that SMEs are performing e-CRM to varying extents, reaping a range of performance benefits and facing …

Flying The Pirate Flag: Understanding The Fight Against And Prevalence Of The Internet Gift Economy, Zachary G. O'Leary

Pell Scholars and Senior Theses

The number of citizens affected by common internet access makes arguments over its governance of primary concern to all. Peer-to-peer file sharing, oftentimes allowing for copyright infringement, is currently a major use of internet infrastructure. A review of the legislative and technological attempts to prevent such infringement, as well as the reasoning behind its prevalence, provides insight into the tension created by present intellectual property rights; this is a tension between those it intends to protect and to reward.

Exploratory Study Of The Download Speed Of Leading University Hospitality And Tourism Department Websites Worldwide, Steven Chan, Rosanna Leung, Rob Law, Wen Shi

Hospitality Review

Increased broadband penetration (BP) rates around the world have encouraged web designers to include more web content and additional functions on their web sites, thereby enhancing the richness and playfulness of the information. However, it is often very difficult for web surfers who are still using narrowband connections to access such web sites. Many university web sites target international audiences; therefore their download performance should be considered, as it may directly influence the user experience. This exploratory study examined 331 university hospitality and tourism department web sites in 37 countries. The empirical results showed that entry web pages of universities …

Don't Give Grandma An Ipod For Christmas: An Expository Study Examining The Consumer Behavior Of Senior Citizens In The Digital Music Indistry, Joshua T. Coleman

Mahurin Honors College Capstone Experience/Thesis Projects

Senior citizens are the fastest growing demographic today, and the digital music industry is one of the fastest growing aspects of our economy. This study explores the relationships and underlying correlations between these two facets. Three research methods were employed: field observation of a musician targeting his music to the elderly; data analysis of this musician’s sales records; and a questionnaire seeking the purchasing and listening preferences of baby boomers and senior citizens. The results reveal that, as age increases, senior citizens’ comfort purchasing and listening to music through digital methods decreases. A negative correlation between age, nostalgic marketing, and …

How Buyers And Sellers Value B2b Relationships: A Relationship Value Continuum For Internet Based Exchange, Michael D. Clements

Faculty of Commerce - Papers (Archive)

The internet as a vehicle for engaging two parties around a transaction is more prolific than any previous information system. With the speed and accessibility of information on products and services available at the touch of a button, it is the awareness of open information sharing, the acceptance of moving customer loyalty, and the changing of buyer/seller relationships that is the focus of this research. This paper introduces and proposes the concept of a relationship value continuum between buyers and sellers in business to business relationships, as an important mechanism for maintaining and developing buyer/seller relationships both off and online. …

Category-Specific Recipes For Internet Retailing Quality, Julie E. Francis

Faculty of Commerce - Papers (Archive)

Purpose – Limited attention has been given to the stability of the dimensions of quality across different types of internet retailing. This study aims to identify four distinct categories of internet retailing, develops a separate quality measurement scale for each category, then compares the dimensions of quality that emerged for each context.

Design/methodology/approach – Four category-specific quality measurement scales (or RECIPE scales) were developed, one for each Fulfilment-Product type of internet retailing. The scales were administered to 1,262 internet shoppers, then the data were used to refine and assess the statistical properties of each instrument. A cross-category review of the …

Understanding Consumers' Acceptance Of Online Purchasing, D. Amoroso, S. Hunsinger

Faculty and Research Publications

This paper examines previous Technology Acceptance Model (TAM)-related studies in order to provide an expanded model that explains consumers’ acceptance of online purchasing. Our model provides extensions to the original TAM by including constructs such as social influence and voluntariness; it also examines the impact of external variables including trust, privacy, risk, and e-loyalty. We surveyed consumers in the United States and Australia. Our findings suggest that our expanded model serves as a very good predictor of consumers’ online purchasing behaviors. The linear regression model shows a respectable amount of variance for Behavioral Intention (R2 = .627). Suggestions are provided …

Factors And Impacts Of Low Utilization Of Internet: The Case Of Arab Countries, Ali F. Emdad, Muhammed Badamas, Samar Mouakket

Journal of International Technology and Information Management

The Arab countries are greatly behind in terms of their levels of Internet usage. The Arab countries are under pressures to adopt and promote digital transformation. Data in Arab countries are hard to get, resulting in paucity of understanding the factors that affect the use of Internet in Arab countries. This paper combines research from academic and major international organizational literature to examine and synthesize the current use of Internet in Arab Countries. The obstacles and the factors that affect the use and growth of Internet are language, government policies, culture, cost and technology. They are discussed with their impacts.

Factors Influencing The Perceived Usefulness Of An Information Delivery Website Among The United States Resident Viewership, Frederick Joseph Piazza

LSU Doctoral Dissertations

Throughout the 1990s and 2000s, the World Wide Web (Web) has become a major media outlet for disseminating information. Government and Higher Education institutions have both embraced Web technologies to serve the needs of their clientele. Thus, a method of developing targeted Web-based material that is optimized for the viewer to provide the greatest impact in terms of usefulness is needed. The primary purpose of this study was to determine the influence of selected demographic characteristics on the perception of usefulness among United States resident viewers of an information delivery website. The accessible population for this study was all viewers …

Measuring The Acceptance Of Internet Technology By Consumers, Donald L. Amoroso, Scott Hunsinger

Faculty and Research Publications

This research reviews studies using the Technology Acceptance Model (TAM) to create a modified model and instrument to study the acceptance of Internet technology by consumers. We developed a modified TAM for the acceptance of Internet-based technologies by consumers. We retained the original constructs from the TAM and included additional constructs from previous literature including gender, experience, complexity, and voluntariness. We developed a survey instrument using existing scales from prior TAM instruments and modified them where appropriate. The instrument yielded respectable reliability and construct validity. The findings suggest that the modified TAM is a good predictor of consumer behavior in …

Rapid Development Of Multimedia Instructional Modules For Information Technology Education, Nanda Ganesan

Journal of International Technology and Information Management

A multifaceted learning model was developed for implementing e-learning in a largely commuter campus. The primary objective of the model was to build a flexible learning environment that combined the learning effectiveness of in-class learning with the flexibility and accessibility of online learning. One of the components of the model was the multimedia instructional modules produced to teach various Information Technology courses. Several different types of modules were produced representing chalk-and-talk type of lectures, PowerPoint presentations and software tutorials. The chalk-and-talk type of lecture modules and the software tutorials that emulated the in-class learning experience contributed positively towards enhancing the …

Usability Investigation Of E-Business Web-Based Forms, Gerald V. Post, Albert Kagan, Betsy Page Sigman

Journal of International Technology and Information Management

Usability on Web sites is critical because almost no training is provided for users on commercial sites. Instead, Web design relies on standards and consistency across sites. Traditional usability results indicated that computer forms should follow paper-based forms. Yet, Web paradigms have evolved that are quite different from paper-based forms. Specifically, this study reveals that users commit fewer errors and prefer simple forms limited to a single concept per screen. This conclusion significantly alters the recommendations for designing business forms.