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A Structural Model Of Managing E-Commerce Transaction Quality And Perceived Online Transaction Value, Qian Xiao
A Structural Model Of Managing E-Commerce Transaction Quality And Perceived Online Transaction Value, Qian Xiao
EKU Faculty and Staff Scholarship
Conceptualizing e-service quality and understanding its performance implications have become an important research topic given the fast development of internet technologies and various business models of e-commerce by means of expanding online marketplaces. There are two common online platforms for e-commerce portals: Corporate companies’ own Web sites (e.g., Walmart.com and Dell.com) that offer the online purchase option as an alternative to the traditional retailing stores; and the third-party (T-P) Web sites (e.g., eBay.com and Amazon.com) that provide the online platforms to facilitate the transactions between buyers and sellers. This paper focuses on the e-commerce platforms that mainly function as third-party …
Managing E-Commerce Platform Quality And Its Performance Implication: Multiple-Group Structural Model Comparison, Qian Xiao
EKU Faculty and Staff Scholarship
This study develops a comprehensive e-service quality measure of e-commerce platforms as intermediaries which considers both the functionality of the website itself, and the performance assessment of independent sellers. The study further investigates the joint impacts of both the attributes of e-commerce platforms and the performance of independent sellers on users' online shopping experience - perceived online transaction value and the ensuing satisfaction. Finally, the study examines the effects of e-service quality on the outcome variables across two major e-commerce platforms as intermediaries, eBay and Amazon. The multiple-group structural model analysis provides important insights to understanding differing impacts of different …
A Structural Model Of Managing E-Commerce Transaction Quality And Perceived Online Transaction Value, Qian Xiao
A Structural Model Of Managing E-Commerce Transaction Quality And Perceived Online Transaction Value, Qian Xiao
EKU Faculty and Staff Scholarship
A significant amount of online transactions have occurred through the widespread usage of e-commerce portals as intermediaries. These e-commerce portals such as www.ebay.com and www.amazon.com, manage the online exchange network, and facilitate the peer-to-peer business transactions. Researchers have developed different measures of e-commerce platform quality and explored its relationships to the user experience and firm performance. Built on the literature of online transaction quality, this study develops a conceptual framework that illustrates how the e-commerce platform quality and the transaction handling process will shape users’ perceived transaction value and the resulting experience evaluation.