Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Sns Effect Of The Negative Event On The Firm Performance, Sang Yong Kim, Da Eun Lee
Sns Effect Of The Negative Event On The Firm Performance, Sang Yong Kim, Da Eun Lee
Asia Marketing Journal
When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between …