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Articles 1 - 30 of 35
Full-Text Articles in Business
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Automotive Telematics Market Segmentation Based On Quality Expectations, Dayoung Kim, Donghee Kim, Jungsuk Oh
Asia Marketing Journal
This paper explores the possibility of segmentation of consumers based on their quality expectations toward the automotive telematics service. Hypotheses on utilizing consumers’ expectations toward the automotive telematics service for the market segmentation and linking the segments with optimal product designs are formulated. Samples are segmented based on their perceived service quality to the service attributes from various configurations of automotive telematics service. Then, a regression analysis on the segmented groups of users is performed to check whether they have qualitatively differing evaluation on the service quality. The result indicates that the proposed segmentation is operational and differing product attributes …
Cultural Tunneling Effect, Seungkook Roh
Cultural Tunneling Effect, Seungkook Roh
Asia Marketing Journal
Many researchers have analyzed the relationship between the financial success patterns of a motion picture and many other factors, such as the production cost, marketing, stars, awards, reviews, genre, and rating. Through these studies, many researchers and investors concluded that big budgets to make a blockbuster movie can serve as an insurance policy to meet their ROI; thus the box office is dominated by blockbuster movies. High-budget blockbuster movies are more likely to receive attention because these movies are more recognizable given their high expenses for production and casting. Therefore, audiences choose blockbusters in an effort to reduce the searching …
Asia Marketing Journal 제16권 제3호 목차
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
How Consumer Characteristics Moderate Time Effects On Online Purchase Preference, Zhen Li, Lin Huang
Asia Marketing Journal
In this paper, we posit that time-related effects (i.e., the importance of saving time) on patronage preference for shopping online will be moderated by consumer characteristics. To explore these moderating effects, we empirically examine the moderating roles of consumer characteristics on the respective effects of shopping-time-saved and delivery on online purchase preference. On the basis of analyses performed on data gleaned from an Internet-based survey, this study demonstrate that time effects related to both shopping-time-saved and delivery on online purchase preference are more pronounced for consumers who are male, young, and more starved for time. In addition, the effect of …
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
To Bid Or Not To Bid?, Yingying Ma, Luping Sun
Asia Marketing Journal
The selection of keywords for bidding is a critical component of paid search advertising. When the number of possible keywords is enormous, it becomes difficult to choose the best keywords for advertising and then subsequently to assess their effect. To this end, we propose an ultrahigh dimensional keyword selection approach that not only reduces the dimension for selections, but also generates the top listed keywords for profits. An empirical analysis using a unique panel dataset from a large online clothes retailer that advertises on the largest search engine in China (i.e., Baidu) is presented to illustrate the usefulness of our …
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Organizational Learning As Catalyst To Technological Innovation, Jongbae Kim, David Wilemon
Asia Marketing Journal
With rapid change and intensive competition in the global economy, the capability to capture, absorb, develop, and transfer new knowledge is a key organizational success factor. Through effective learning, companies are more likely to develop the innovation, quality, and responsiveness essential to meet the growing expectations of customers and the disruptive threats of competitors and new technologies. In the paper the role of technological innovation and its relationship to organizational learning in managing technology-based new products are examined. Several factors which can influence the rate and effectiveness of organizational learning are identified. Barriers to learning also are discussed. Finally, several …
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Successful Brand Revitalization Of Parkland Through Brand Repositioning Strategy, Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, Lee
Asia Marketing Journal
Parkland, which is one of the pioneer brands in men’s fashion in Korea, specifically suits, has recently undertaken bold brand repositioning activities to respond to the fast-changing environment and to overcome limitations in its current image positioning. As a result, in a short time period, Parkland achieved remarkable marketing and communication success. This case study explains how Parkland drew successful brand repositioning from the fierce fashion market.
This study systematically analyzes the brand repositioning strategy process and implementation strategy used to resolve the conceptual and structural issues of Parkland as a mature brand. To this end, this study assesses Parkland’s …
Impact Of Pursuing Goals On Customer Channel Preference, Dao Sheng Li, Hyun Joung Lee, Jin Hwan Hong
Impact Of Pursuing Goals On Customer Channel Preference, Dao Sheng Li, Hyun Joung Lee, Jin Hwan Hong
Asia Marketing Journal
This paper explores the influence of pursuing goals on customer channel preference in Chinese rural market. With the rapid change in distribution channels and increase in multi-channels, it is necessary to understand the preference for channel choice as well as product choice. This study empirically validated the conceptual framework of the relationship between the pursuing goals and customer channel choice proposed by Balasubramanian, Raghunathan, and Mahajan (2005). Based on the survey data of 232 fertilizer customers in Chinese rural market, this study explores how economic, social, and psychological pursuing goals can impact customer channel preference by mediating variables of product …
The Influence Of The Relationship Between Consumer And Tie-In Promotion On Loyalty, Eun Mi Lee, Hyun Hee Park, Jung Ok Jeon
The Influence Of The Relationship Between Consumer And Tie-In Promotion On Loyalty, Eun Mi Lee, Hyun Hee Park, Jung Ok Jeon
Asia Marketing Journal
There has been recognition of the increasing importance of cooperation as an element of marketing strategy. Such cooperation is confined to four levels based on product development, sales promotion, pricing arrangements, and place (or distribution) mechanisms as the usual marketing 4Ps mixed (Varadarajan 1986). At present, however, little is known about the nature of tie-in promotion as a cooperative sales promotion comparing three other levels. The primary goal of this study is to examine the effect of consumer-tie-in promotion relationship on loyalty. The construct of consumer-tie-in promotion relationship is based on the previous research on consumer-brand relationship. In addition, this …
Consumer Locus Of Control As A Moderator Of The Relationship Between Mood And Consumers` Likelihood To Purchase, Felix Septianto, Minghao Huang, Jaeseok Jeong
Consumer Locus Of Control As A Moderator Of The Relationship Between Mood And Consumers` Likelihood To Purchase, Felix Septianto, Minghao Huang, Jaeseok Jeong
Asia Marketing Journal
Although previous works have established that mood can considerably influence consumer behavior (Vohs et al. 2007), they provided inconsistent results (Cohen et al. 2008). In particular, previous works only examined the willingness of consumers to regulate their mood and implicitly assumed that consumers have the control to regulate their mood states. Thus, this research intends to fill the current gap in the extant literatures by investigating whether consumer locus of control (CLOC) can act as a moderator for mood effects on consumers` likelihood to purchase. In an experiment, participants` CLOC was initially measured. Afterwards, they watched different video clips to …
Social Supports From Organization And Customer, Jae Won Yoo
Social Supports From Organization And Customer, Jae Won Yoo
Asia Marketing Journal
This study applies the job-demands resource (JD-R) model to investigate the interactive effect of job demands and job resources in predicting the development of service employee work engagement and customer-oriented attitude. This paper proposed a theoretical model that suggests that the service employee`s work engagement is the consequence of the employee`s perceived support from the organization and its customers (customer participation) and leads to a customer-oriented attitude. However, the effect of organizational support is somewhat hindered by job insecurity, demonstrating the inability of an organizationally provided job resource to overcome the job demand of job insecurity. As a type of …
Hyundai Motor's Global Marketing Strategy, Woo Seong Kang, Young Chan Kim, Chang Jo Yoo
Hyundai Motor's Global Marketing Strategy, Woo Seong Kang, Young Chan Kim, Chang Jo Yoo
Asia Marketing Journal
The automotive industry plays a significant role in the global economy. One of the reasons is that this industry compasses every aspects of the value chain ? from raw materials to design and development, manufacturing, sales and services, and even disposal. Thus, the industry needs significant upfront capital investment and requires years of R&D and market development. As a result, this industry is dominated by a handful of global players and it is not easy for a new entrant to enter this industry. Furthermore, success is even more difficult to achieve. How did Hyundai Motor make it in this tough …
Measuring The Impact Of Competition On Pricing Behaviors In A Two-Sided Market, Min Kyung Kim, Ins Eong Song
Measuring The Impact Of Competition On Pricing Behaviors In A Two-Sided Market, Min Kyung Kim, Ins Eong Song
Asia Marketing Journal
The impact of competition on pricing has been studied in the context of counterfactual merger analyses where expected optimal prices in a hypothetical monopoly are compared with observed prices in an oligopolistic market. Such analyses would typically assume static decision making by consumers and firms and thus have been applied mostly to data obtained from consumer packed goods such as cereal and soft drinks. However such static modeling approach is not suitable when decision makers are forward looking. When it comes to the markets for durable products with indirect network effects, consumer purchase decisions and firm pricing decisions are inherently …
The Application Of The Goal-Gradient Hypothesis And The Temporal Construal Theory To Customer Loyalty Programs - Goal Gradient Hypothesis And Temporal Construal Theory, Tae Ho Song, Wooli Ko
The Application Of The Goal-Gradient Hypothesis And The Temporal Construal Theory To Customer Loyalty Programs - Goal Gradient Hypothesis And Temporal Construal Theory, Tae Ho Song, Wooli Ko
Asia Marketing Journal
The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what``s more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into …
Mediating Effects Of Green Purchasing Capability On The Organizational Characteristics-Firm Performance Relationship, Soon Hong Min, Su Bin Im, Ta Tiana Kogan
Mediating Effects Of Green Purchasing Capability On The Organizational Characteristics-Firm Performance Relationship, Soon Hong Min, Su Bin Im, Ta Tiana Kogan
Asia Marketing Journal
Despite heightened interest in and increased urgency surrounding the adoption of green business initiatives, firms seem to suffer from a limited understanding of the prerequisites and profit potentials of green strategies. Our proposed theoretical model suggests that green purchasing asa unique firm capability must be built on internal organizational characteristics (i.e., top management commitment to environmental management, inter-functional coordination, and performance evaluation and reward systems), and that it eventually helps a firm obtain positive financial performance. We offer some research propositions about potential causal relationships among key constructs that can be empirically tested in future research. We conclude the current …
Sns Effect Of The Negative Event On The Firm Performance, Sang Yong Kim, Da Eun Lee
Sns Effect Of The Negative Event On The Firm Performance, Sang Yong Kim, Da Eun Lee
Asia Marketing Journal
When the negative event is published, the company tends to go through the negative impact on the firm performance. Especially, with the SNS, the negative event is instantly spread on indefinite region so the impact seems bigger than the period before the SNS media appearance. It seems that everyone considers the SNS media impact on the firm performance quite big. However, there has been no empirical study on the impact comparison on the firm performance between pre and post SNS media occurrence periods. This study tries to empirically compare the impact of the negative event on the firm performance between …
Effects Of Emotional Regulation Processes Onadaptive Selling Behavior And Sales Performance, Joon Hwan Kim, Sun Gho Lee, Dong Woo Shin, Song
Effects Of Emotional Regulation Processes Onadaptive Selling Behavior And Sales Performance, Joon Hwan Kim, Sun Gho Lee, Dong Woo Shin, Song
Asia Marketing Journal
While the role of emotional antecedents of effective selling behavior would be important, the issue has not been fully addressed in the sales literature. To fill this gap, we conceptualize and empirically examine the relationships among salesperson``s emotional regulation processes such as emotional intelligence (EI) and emotional labor (EL), effective selling behavior, and sales performance on the basis of educational, occupational, social psychology literature and marketing literature (e.g., Henning-Thurau, Groth, Paul, and Gremler 2006; Kidwell et al. 2011; Liu et al. 2008; Mayer, Salovey, and Caruso 2008). First, salesperson``s EI is defined as his or her capability that enables correct …
Strong Attachment Toward Human Brand And Its Implication For Life-Satisfaction And Self-Efficacy, Mi Na Jun, Chung K. Kim, Jeong Soo Han, Kim, Jos Hua Y. Kim
Strong Attachment Toward Human Brand And Its Implication For Life-Satisfaction And Self-Efficacy, Mi Na Jun, Chung K. Kim, Jeong Soo Han, Kim, Jos Hua Y. Kim
Asia Marketing Journal
In the year 2013, Warren Buffett was named one of the most influential people of the year by TIME magazine. When people are exposed to such news, they show strong interest in who the influential people are and how those people became so successful. Likewise, people show strong attachment to other prominent figures as well. This social phenomenon indicates that people perceive well-known persona like business leaders, TV stars or sports stars etc. as human brands of intangible assets. As the role of these human brands is becoming more important, people tend to develop stronger attachment toward them. Another notable …
Facebook Users In United Arab Emirates, Somkiat Mansumitrchai, Choo Hui Park, Candy Lim Chiu
Facebook Users In United Arab Emirates, Somkiat Mansumitrchai, Choo Hui Park, Candy Lim Chiu
Asia Marketing Journal
This study examined the use of Facebook in United Arab Emirates. There were two objectives of this study. The first purpose was to identify the motive for the use of Facebook among people in U.A.E. This study conducted the survey using both qualitative and quantitative methods. One hundred eighty-three working people were used from the survey. Thirty-five questions identified from the interviews were used for the questionnaire design in quantitative method. Factor analysis showed six factors namely usefulness, usage, reliability, making new friends, ethical issue and openness of information. The total variance explained by all the factors was fifty-two percent. …
The Effect Of Perceived Risk, Hedonic Value, And Self-Construal On Attitude Toward Mobile Sns, Ji Yoon Kim, Sang Yong Kim
The Effect Of Perceived Risk, Hedonic Value, And Self-Construal On Attitude Toward Mobile Sns, Ji Yoon Kim, Sang Yong Kim
Asia Marketing Journal
This study investigates the effect of perceived risk on attitude toward mobile Social Network Services (SNSs). First, we understand that perceived risk of SNSs is a multidimensional concept, and we study the relationship between attitude and perceived risk such as social risk, performance risk, and privacy risk in SNS environments. Subsequently, the relationships between these multidimensional concepts of perceived risk and attitude are investigated. The result indicates that social, performance, and privacy risk have negative effects on attitude. In addition, the moderated effect of individual characteristic variables such as hedonic value and self-construal are confirmed as mitigating factors that alleviate …
The Impacts Of Changes In Brand Attributes On Financial Market Valuation Of Korean Firms, Hee Tae Lee, Byung Do Kim
The Impacts Of Changes In Brand Attributes On Financial Market Valuation Of Korean Firms, Hee Tae Lee, Byung Do Kim
Asia Marketing Journal
The earlier studies have verified that brand values have significant impact on financial values such as stock return and stock price to justify marketing costs for brand building. Except for Mizik and Jacobson (2008), however, little research has addressed what kinds of brand components composing brand values have a significant relationship with financial values. As a follow-up research of Mizik and Jacobson (2008), this research focuses on what kinds of relationships exist between the unanticipated change of each brand asset component and stock return, one of the financial values. The authors selected six brand asset components from the Korea-Brand Power …
Dark Sides Of Engaging In Fan Community Of Human Brand, Jeong Soo Han, Chung K. Kim, Mi Yea Kim, Jun, Jo Shua Y. Kim
Dark Sides Of Engaging In Fan Community Of Human Brand, Jeong Soo Han, Chung K. Kim, Mi Yea Kim, Jun, Jo Shua Y. Kim
Asia Marketing Journal
People enthusiastic about human brands eagerly engage in fan communities to share their common interests with others. Although sharing one``s enthusiasm towards the same celebrities can give them positive senses of we-ness (in-group identity, togetherness, camaraderie) and belongingness, negative sides also exist such as schadenfreude and trash talk. Even though the studies addressing the negative sides of fan community are gaining significance, no prior studies formally examined the negative consequences of engaging in a fan community and their effect on one``s well-being. Therefore, this current study aims to investigate how engaging in fan community negatively affects members`` psychological well-being through …
Sk Energy"S Customer Satisfaction, Min Sun Yeu, Doo Hee Lee, Jae Hwan Kim
Sk Energy"S Customer Satisfaction, Min Sun Yeu, Doo Hee Lee, Jae Hwan Kim
Asia Marketing Journal
Many oil refinery companies have been proactively carried out marketing activities to survive in highly intensified service station industry. In 2012, SK Energy ranked number one in three customer satisfaction surveys (NCSI, KCSI, and KS-SQI). SK Energy``s success is in its differentiated customer satisfaction business strategy. SK Energy has been implementing various marketing activities. As a part of the activities, it issued an affinity credit card with on spot discount privilege for the first time in the oil refinery industry. SK Energy also issued EnClean bonus card for OK Cashbag points that can be used for discounts at the service …
Bullsone Inc., Sung Tai Hong, Young Seok Son, Woon Bong Na
Bullsone Inc., Sung Tai Hong, Young Seok Son, Woon Bong Na
Asia Marketing Journal
In 1997 the Asian Foreign Currency Crisis hit Korean shores. In its wake, Korean consumers demanded cost-saving solutions which will increase both the use-life and the fuel efficiency their vehicles. Bullsoneshot``s effects include increases in gas mileage as well as cleaner cylinders, intakes and exhaust valves, the product was welcomed by an explosive demand from people driving older cars in an adverse economy. The history of Bullsone can be categorized as two major stages. The First stage is lunching era of "Bullone Shot" following competitor brand. The second stage is extension stage of brand and line based on Bullsone``s positive …
Mpc, Yong June Kim, Hak Kyun Kim
Mpc, Yong June Kim, Hak Kyun Kim
Asia Marketing Journal
MPC is a specialized CRM company providing one-stop service through contact centers and has built a No. 1 “MPC Brand" in the industry. Founded in 1991, MPC has expanded into CRM solutions and services by launching businesses with database marketing. On Dec. 12, 2005, MPC became listed as the first company in the CRM industry on KOSDAQ. Now, MPC reserves 2,932 seats nationwide. MPC provides inbound/outbound services through various channels, such as phone and e-mail, and analyzes operating results in various aspects to improve services and make suggestions. MPC offers specialized training based on analyses of customers` requirements. Also, MPC …
How Much Change Is Optimal When A Brand Is Newly Rebranded?, Kyoung Hee Chu, Doo Hee Lee, Min Sun Yeu, Park
How Much Change Is Optimal When A Brand Is Newly Rebranded?, Kyoung Hee Chu, Doo Hee Lee, Min Sun Yeu, Park
Asia Marketing Journal
There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called “brand name incongruity”) on …
Effects Of Storytelling In Advertising On Consumers` Empathy, Myung Jin Park, Doo Hee Lee
Effects Of Storytelling In Advertising On Consumers` Empathy, Myung Jin Park, Doo Hee Lee
Asia Marketing Journal
Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers` narrative processing. The purpose of storytelling is to elicit …
Willingness To Pay For Eco-Friendly Products, Soon Hee Joung, Sun Wook Park, Yoon Jin Ko
Willingness To Pay For Eco-Friendly Products, Soon Hee Joung, Sun Wook Park, Yoon Jin Ko
Asia Marketing Journal
Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers` willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers` WTP for eco-friendly cosmetics. Consumers` WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer`s WTP for …
The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim
The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim
Asia Marketing Journal
Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened? that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic …
Exploring The Role Of Preference Heterogeneity And Causal Attribution In Online Ratings Dynamics, Wu Jin Chu, Min Jung Roh
Exploring The Role Of Preference Heterogeneity And Causal Attribution In Online Ratings Dynamics, Wu Jin Chu, Min Jung Roh
Asia Marketing Journal
This study investigates when and how disagreements in online customer ratings prompt more favorable product evaluations. Among the three metrics of volume, valence, and variance that feature in the research on online customer ratings, volume and valence have exhibited consistently positive patterns in their effects on product sales or evaluations (e.g., Dellarocas, Zhang, and Awad 2007; Liu 2006). Ratings variance, or the degree of disagreement among reviewers, however, has shown rather mixed results, with some studies reporting positive effects on product sales (e.g., Clement, Proppe, and Rott 2007) while others finding negative effects on product evaluations (e.g., Zhu and Zhang …