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Full-Text Articles in Business

Ua62/3 August Newsletter, Wku Small Business Development Center Aug 2009

Ua62/3 August Newsletter, Wku Small Business Development Center

University Organizations

Newsletter created by the WKU Small Business Development Center.


Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives Jul 2009

Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1948. Letter to prospective sales agents and promotional material for a beauty aid product produced and distributed by Mrs. Marion Walker of Louisville, Kentucky.


Ua62/3 July Newsletter, Wku Small Business Development Center Jul 2009

Ua62/3 July Newsletter, Wku Small Business Development Center

University Organizations

Newsletter created by the WKU Small Business Development Center.


Bowling Green Industrial Foundation - Bowling Green, Kentucky (Sc 1934), Manuscripts & Folklife Archives Jun 2009

Bowling Green Industrial Foundation - Bowling Green, Kentucky (Sc 1934), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1934. Stock certificates (2) for the Bowling Green Industrial Foundation for Clarence Nahm (one share) and J.C. Penney Company (10 shares).


Confidence Intervals For The Ratio Of Two Exponential Means With Applications To Quality Control, James Albert Polcer,Iii Jun 2009

Confidence Intervals For The Ratio Of Two Exponential Means With Applications To Quality Control, James Albert Polcer,Iii

Student Research Conference Select Presentations

We considered the problem of statistical quality control based on the ratio of two population means. We restrict the discussion for two exponential rates, which are commonly used for modeling failure times of components, machines, or systems. Closed form expressions via the moment generation function (MGF) technique will be presented, and numerical examples will be shown using engineering data sets.


Lee, Laura Harper, B. 1946 (Fa 515), Manuscripts & Folklife Archives May 2009

Lee, Laura Harper, B. 1946 (Fa 515), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 515. Interviews conducted by Laura Harper Lee between September and November of 1985 with Brenda Venable on the subject of itinerant selling. Venable discusses her five years as a Mary Kay consultant, including her sales strategy, the products offered by Mary Kay Cosmetics and its distribution system, and what it is like to be a Mary Kay consultant.


The Irresistible Rise Of The Net Generation, Aaron W. Hughey May 2009

The Irresistible Rise Of The Net Generation, Aaron W. Hughey

Counseling & Student Affairs Faculty Publications

No abstract provided.


The Impact Of Westernization On Tongan Cultural Values Related To Business, Lucas Nelson Ross May 2009

The Impact Of Westernization On Tongan Cultural Values Related To Business, Lucas Nelson Ross

Masters Theses & Specialist Projects

This study examined the impact of Westernization on Tongan cultural values (Collectivism I, Collectivism II, Power Distance, Future Orientation, and Uncertainty Avoidance) related to business. A Tongan version of the Project GLOBE Beta Questionnaire measuring cultural dimensions at the societal level was completed by 222 Tongans from the island groups of Vava’u, Ha’apai, and Niuatoputapu. One-way ANOVA and planned comparison results indicated significant differences for Collectivism II and Uncertainty Avoidance. Scores from Vava’u showed significantly less Collectivism II than Ha’apai, but not Niuatoputapu. Furthermore, scores from Vava’u showed significantly less Uncertainty Avoidance than Ha’apai and Niuatoputapu. No significant differences were …


Finances, Social Capital, And College Organizational Membership, Jalandra Michelle Penick May 2009

Finances, Social Capital, And College Organizational Membership, Jalandra Michelle Penick

Masters Theses & Specialist Projects

There were three focal objectives of this research. The research aimed to determine whether an association exists between perception of financial strain and involvement in campus clubs and organizations, actual finances, and involvement in clubs and organizations, and the levels of social capital generated by involvement in campus clubs and organizations. Results indicate that the perception of financial strain has no significant effect on involvement in campus clubs and activities. The analysis also reveals that actual finances have an insignificant relationship with involvement in campus clubs and organizations. There were significant relationships revealed when social capital was measured. The research …


Faulkner The Humanist: How His Nobel Prize Acceptance Speech Changed How We Interpret "Barn Burning", Jessie L. Magee Apr 2009

Faulkner The Humanist: How His Nobel Prize Acceptance Speech Changed How We Interpret "Barn Burning", Jessie L. Magee

Student Research Conference Select Presentations

No abstract provided.


Protecting Walden Pond: A Step Towards Defending Ordinary Nature In The United States, Jessie L. Magee Apr 2009

Protecting Walden Pond: A Step Towards Defending Ordinary Nature In The United States, Jessie L. Magee

Student Research Conference Select Presentations

No abstract provided.


Collins, Ellen (Fa 176), Manuscripts & Folklife Archives Apr 2009

Collins, Ellen (Fa 176), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 176. Paper: "Finding Folklore in Magazine Ads," written by Ellen Collins for a Western Kentucky University folk studies class. "Parents Magazine" photographs referenced.


Ua12/2/1 College Heights Herald, Vol. 84, No. 44, Wku Student Affairs Apr 2009

Ua12/2/1 College Heights Herald, Vol. 84, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Aricles:

  • Hale, Marianne. Western Prepares for 4 Percent Budget Cuts
  • Hale, Marianne. Small Business Meet Success as Auto Industry Feels Downturn – Imagine Cakes & Candies
  • Stewart, Colleen. Corvette Plant Takes Hard Hit – Economics
  • Diamond, Kala. A Thousand Words – Skyler Winters, Cheryl Obright
  • Howerton, Christina. President’s Task Force on Quality & Access Releases Recommendations
  • Former Dean Dies at Age 58 – Karen Adams
  • Erskine, Anne. Editorial Cartoon re: Faculty Raises
  • Faculty & Staff Should Consider Other Parties Involved with One-time Bonuses
  • Smiley, Kevin. You Care. I Care. …


Tips For Successful Online Teaching, George Kontos Apr 2009

Tips For Successful Online Teaching, George Kontos

University College Business Division Faculty Publications

The seven principles for good practice in undergraduate education, developed by Arthur Chickering and Zelda Gamson, will be reviewed. The use of technology, especially web-based online technology, to apply these principles in teaching and learning will be examined and an example of such an implementation in an online computer class will be discussed.


Establishing And Maintaining Organizational Trust In The 21st Century, Matthew L. Hunt, Tracy M. Lara, Aaron W. Hughey Apr 2009

Establishing And Maintaining Organizational Trust In The 21st Century, Matthew L. Hunt, Tracy M. Lara, Aaron W. Hughey

Counseling & Student Affairs Faculty Publications

Recent corporate and academic scandals have led to decreasing levels of trust and confidence in many organizations. Whether the organization is a college or university, a government agency, a private company or a public corporation, the establishment and maintenance of trust is essential to both short-term success and long-term efficacy. This article deals with how managers and leaders can work to establish trust in their organizations via such strategies as fostering behavioural consistency, behavioural integrity, sharing of control, effective communication and demonstration of concern for employees. Also included are strategies of maintaining and enhancing trust, how the level of trust …


Ua62/3 April Newsletter, Wku Small Business Development Center Apr 2009

Ua62/3 April Newsletter, Wku Small Business Development Center

University Organizations

Newsletter created by the WKU Small Business Development Center.


Ua35/1 Doers & Deeds Vol. 7, No. 11, Wku Provost Apr 2009

Ua35/1 Doers & Deeds Vol. 7, No. 11, Wku Provost

WKU Administration Documents

Newsletter created by the WKU Provost & Vice President of Academic Affairs to highlight the activities of faculty, staff and alumni.


Learn This Lesson: We Really Can't Have It All, Aaron W. Hughey Mar 2009

Learn This Lesson: We Really Can't Have It All, Aaron W. Hughey

Counseling & Student Affairs Faculty Publications

No abstract provided.


Ua35/1 Doers & Deeds Vol. 7, No. 10, Wku Provost Mar 2009

Ua35/1 Doers & Deeds Vol. 7, No. 10, Wku Provost

WKU Administration Documents

Newsletter created by the WKU Provost & Vice President of Academic Affairs to highlight the activities of faculty, staff and alumni.


Ua62/3 March Newsletter, Wku Small Business Development Center Mar 2009

Ua62/3 March Newsletter, Wku Small Business Development Center

University Organizations

Newsletter created by the WKU Small Business Development Center.


39th Annual Wku Student Research Conference, Student Research Council, Western Kentucky University Feb 2009

39th Annual Wku Student Research Conference, Student Research Council, Western Kentucky University

Student Research Conference Select Presentations

No abstract provided.


Where In The World Is Library Technical Services? Finding Ourselves In Fun, Learning, And Food, Connie Foster Feb 2009

Where In The World Is Library Technical Services? Finding Ourselves In Fun, Learning, And Food, Connie Foster

DLTS Faculty Publications

Public libraries do it, historical societies are a natural, especially in Boston; media centers incorporate them into special events; the British started it. The “it” or “them” represents a tea party. But why in academic libraries? Why in Library Technical Services?


Schmitt, Kimberly Anne (Fa 360), Manuscripts & Folklife Archives Feb 2009

Schmitt, Kimberly Anne (Fa 360), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 360. Oral history interview conducted by Kimberly Schmitt with Dr. Carlton Jackson on February 10, 1988. Schmitt’s interview focuses on Dr. Jackson’s experiences as detailed in his 1984 publication Hounds of the Road: A History of the Greyhound Bus Company.


Ua62/3 February Newsletter, Wku Small Business Development Center Feb 2009

Ua62/3 February Newsletter, Wku Small Business Development Center

University Organizations

Newsletter created by the WKU Small Business Development Center.


Ua35/1 Doers & Deeds Vol. 7, No. 9, Wku Provost Feb 2009

Ua35/1 Doers & Deeds Vol. 7, No. 9, Wku Provost

WKU Administration Documents

Newsletter created by the WKU Provost & Vice President of Academic Affairs to highlight the activities of faculty, staff and alumni.


Ua62/3 January Newsletter, Wku Small Business Development Center Jan 2009

Ua62/3 January Newsletter, Wku Small Business Development Center

University Organizations

Newsletter created by the WKU Small Business Development Center.


Ua30/1/2 Planning, Design & Construction Building File, Wku Archives Jan 2009

Ua30/1/2 Planning, Design & Construction Building File, Wku Archives

WKU Archives Collection Inventories

Records created during the construction and renovation of buildings at WKU.


Don't Give Grandma An Ipod For Christmas: An Expository Study Examining The Consumer Behavior Of Senior Citizens In The Digital Music Indistry, Joshua T. Coleman Jan 2009

Don't Give Grandma An Ipod For Christmas: An Expository Study Examining The Consumer Behavior Of Senior Citizens In The Digital Music Indistry, Joshua T. Coleman

Mahurin Honors College Capstone Experience/Thesis Projects

Senior citizens are the fastest growing demographic today, and the digital music industry is one of the fastest growing aspects of our economy. This study explores the relationships and underlying correlations between these two facets. Three research methods were employed: field observation of a musician targeting his music to the elderly; data analysis of this musician’s sales records; and a questionnaire seeking the purchasing and listening preferences of baby boomers and senior citizens. The results reveal that, as age increases, senior citizens’ comfort purchasing and listening to music through digital methods decreases. A negative correlation between age, nostalgic marketing, and …


Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives Jan 2009

Ua94/6/1 Student / Alumni Personal Papers Western Kentucky University Small Collections, Wku Archives

WKU Archives Collection Inventories

Small collections of personal papers and oral histories relating to the Western Kentucky University.


Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services Jan 2009

Ua12/4 Stall Street Journal, Vol. 1, Wku Health Services

WKU Administration Documents

Broadsides developed by WKU Health Services to convey public health information in students in bathroom stalls. Incomplete run.