Business Commons^™

A Survey Study Of Employer And Student Interest In A Possible General Marketing Program At Snow College, Ephraim, Utah, Rick L. Dove

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

There are many definitions of distributive education. Lucy Crawford defines distributive education as follows:

Distributive education is a vocational instructional program designed to meet the needs of persons who have entered or are preparing to enter a distributive occupation or an occupation requiring competency in one or more of the marketing functions. It offers instruction in marketing, merchandising, related management and personal development. (Crawford & Meyer, 1972, p. 2)

Crawford and Meyer call distributive education "the people-center member of the vocational education family" (1972, p. vii) . Distributive education is a program of instruction for those who are interested in …

A Study Of The Interest In An Expanded Distributive Education Program At Bountiful High School, Donald Koenig

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Distributive education is concerned with the preparation of individuals for entry and advancement in careers in marketing and distribution. The field of distribution includes the following 19 occupational specializations:

a. Advertising Services

b. Apparel and Accessories

c. Automotive

d. Finance and Credit

e. Floristry

f. Food Distribution

g. Food Services

h. General Merchandise

i. Hardware, Building Materials, Farm and Gcirden Supplies and Equipment

j. Home Furnishings

k. Hotel and Lodging

I. Industrial Marketing

m. Insurance

n. Personal Services

o . Petroleum

p. Real Estate

q. Recreation and Tourism

r. Transportation

Distributive education is a sub-field of vocational education. Meyers, Crawford, …

Marketing Strategy Study Of The Taylor Soil Moisture Tester, Allen Leron Johnsen

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Marketing , some people say, need not be very complicated or costly. Their argument is summarized in Emerson's old adage, "If a man...makes a better mousetrap...the world will beat a path to his door." Such persons are sure that all one must do to succeed in business is to develop a good product,

The mousetrap adage may perhaps have been true when it was first expressed, but it certainly is not true today . The creation and production of a good mousetrap--or any other good product--in and of itself, is not enough to assure a man's fortune, In modern, well-developed …

The Trade Show: A Living Marketing Phenomenon, Russell F. Fjeldsted

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

In the first chapter of the Book of Esther, we are told of an exhibition created by King Ahasuerus. In the third year of his reign he staged a huge fair to display "the riches of his glorious Kingdom and the honor of his excellent Majesty." This event was a forerunner of today's world fair. It lasted "many days, even an hundred and fourscore days." Interestingly enough, that span equals exactly a current world's fair season.

Prophet Ezekiel in the ancient city of Tyre makes mention of its markets where wares were displayed--silver, iron, tin, horses, mules, precious stones, gold …