Business Commons^™

Creating Jo, Jenna Olson

Undergraduate Honors Capstone Projects

With the rise of technology, physical invitations have largely been replaced by digital invitations and e-cards. This change in invitation culture has led to less time and energy being spent on celebrating important life events. I created JO to help individuals elevate the important moments in their lives through intentional communication and beautiful designs. JO products seek to display effective, aesthetically pleasing, and meaningful messaging. This project documents my business, JO, through a written business plan and website.

A business plan aims to demonstrate a well-developed idea to gain support and investment. My business plan includes an executive summary, company …

Nike's Former Brand Boss Visits Usu, Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Charlie Denson, Marketing '78, former president of Nike Brand, led a Leadership Forum attended by more than 250 students.

Ask A Catbrarian: Marketing Library Services Using A Cat, Teagan Eastman, Jennifer Saulnier, Kati Richardson

Library Faculty & Staff Publications

This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library anxiety. The authors describe how the idea of a cat mascot emerged, how librarians determined campaign objectives, and the process they undertook for developing videos, social media posts, events and displays for the campaign. This article also describes how the campaign was able to build a sense of community not only among the large university library system but …

Aggies Sweep Qualtrics Sales Idol Competition, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

Huntsman School marketing students walked away with first, second, and third place in the statewide Qualtrics Sales Idol competition in March.

Gopro Marketing Competition, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

I had no idea what to expect from my first marketing competition. I signed up anyway, thinking that this could lead to anew line on my resume, or maybe the opportunity to rub shoulders with other professionals in the marketing field. While both those things did happen, I can honestly say I am a better marketer because this is experience, and that alone is worth it.

Huntsman Students Create New Marketing Approach Called "The Flash", Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

It all started with an idea — an idea that then became a reality.

Students Create 'Flash Marketing' Business Model, Usu Jon M. Huntsman School Of Business, Cale Patterson

Jon M. Huntsman School of Business News Collection

Some business students hope to succeed in their eventual careers and have little real-world experience before graduating. Three students from the Jon M. Huntsman School of Business have experienced success in business long before their degrees at USU are finished.

Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.

Marketing Professors Adjust Message, Kick-Start New Industry, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

One might think that a proposal to save water during a drought would be an easy sell. We discovered that it was not.

Marketing Experts: Important Tips On Avoiding “Green Marketing Myopia”, Usu Jon M. Huntsman School Of Business, Lowell F.

Jon M. Huntsman School of Business News Collection

Recently, I read a fascinating article on green marketing (Promoting the Value of Sustainably Minded Purchase Behaviors) by Professors Cathy Hartman and Edwin R. Stafford of the Center for the Market Diffusion of Renewable Energy and Clean Technology at Utah State University. The gist of the argument Stafford and Hartman are making is threefold.

Steve Gould Completes Five Internships In Two And A Half Years, Usu Jon M. Huntsman School Of Business, Klydi Heywood

Jon M. Huntsman School of Business News Collection

Five. That’s how many internships Huntsman student Steve Gould has completed in the last two and a half years--in Houston, Spokane, St. George, and Cache Valley. He has interned in an oil pipeline company's investor relations department, in redesigning a tire factory's website, with the CFO of an expanding cancer care company, in marketing a software company's presentation program, and in the finance department of a high-end theater and home-automation company.

Lodging Analysis For Glimmerglass Opera Patrons, Andrea Busby

Undergraduate Honors Capstone Projects

Thousands of people travel to the small town of Cooperstown, New York each summer to see the Baseball Hall of Fame and Glimmerglass Opera. With so many visitors to this small town in New York’s Center Leather-stocking area, it is often difficult to find proper lodging. This paper presents the problems visitors face in locating lodging, discusses the process of determining what lodging options are available, and then describes a study undertaken to investigate opera patrons’ perceptions of lodgings while attending the festival. The paper concludes with results and marketing implications for Glimmerglass Opera.

Take Your Business Elsewhere: A Marketing Plan For The Usu College Of Business, Mckenzie Rae Anderson

Undergraduate Honors Capstone Projects

The College of Business study abroad program began in the summer of 2007. The study abroad program promises to be a strong point in the scholastic career of any student that chooses to participate, as well as a key strategy to the future success of the College of Business as a whole.

The success of this program comes from overall national growth in the interest of studying abroad, as well as the trend in business of globalization. While there seems to be some competition for the College of Business study abroad program, the specialized needs that the program addresses provides …

Art, Advertising, And Everything Else., Maria Esparza

Undergraduate Honors Capstone Projects

I always wanted to "do" advertising ever since I was five years old. I'd sit in front of the TV on Saturday morning and edit the toy commercials in my head. I wasn't sure what I was doing--but I knew it was better than what was on TV.

A Survey Study Of Employer And Student Interest In A Possible General Marketing Program At Snow College, Ephraim, Utah, Rick L. Dove

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

There are many definitions of distributive education. Lucy Crawford defines distributive education as follows:

Distributive education is a vocational instructional program designed to meet the needs of persons who have entered or are preparing to enter a distributive occupation or an occupation requiring competency in one or more of the marketing functions. It offers instruction in marketing, merchandising, related management and personal development. (Crawford & Meyer, 1972, p. 2)

Crawford and Meyer call distributive education "the people-center member of the vocational education family" (1972, p. vii) . Distributive education is a program of instruction for those who are interested in …

A Study Of The Interest In An Expanded Distributive Education Program At Bountiful High School, Donald Koenig

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Distributive education is concerned with the preparation of individuals for entry and advancement in careers in marketing and distribution. The field of distribution includes the following 19 occupational specializations:

a. Advertising Services

b. Apparel and Accessories

c. Automotive

d. Finance and Credit

e. Floristry

f. Food Distribution

g. Food Services

h. General Merchandise

i. Hardware, Building Materials, Farm and Gcirden Supplies and Equipment

j. Home Furnishings

k. Hotel and Lodging

I. Industrial Marketing

m. Insurance

n. Personal Services

o . Petroleum

p. Real Estate

q. Recreation and Tourism

r. Transportation

Distributive education is a sub-field of vocational education. Meyers, Crawford, …

Marketing Strategy Study Of The Taylor Soil Moisture Tester, Allen Leron Johnsen

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

Marketing , some people say, need not be very complicated or costly. Their argument is summarized in Emerson's old adage, "If a man...makes a better mousetrap...the world will beat a path to his door." Such persons are sure that all one must do to succeed in business is to develop a good product,

The mousetrap adage may perhaps have been true when it was first expressed, but it certainly is not true today . The creation and production of a good mousetrap--or any other good product--in and of itself, is not enough to assure a man's fortune, In modern, well-developed …

The Trade Show: A Living Marketing Phenomenon, Russell F. Fjeldsted

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

In the first chapter of the Book of Esther, we are told of an exhibition created by King Ahasuerus. In the third year of his reign he staged a huge fair to display "the riches of his glorious Kingdom and the honor of his excellent Majesty." This event was a forerunner of today's world fair. It lasted "many days, even an hundred and fourscore days." Interestingly enough, that span equals exactly a current world's fair season.

Prophet Ezekiel in the ancient city of Tyre makes mention of its markets where wares were displayed--silver, iron, tin, horses, mules, precious stones, gold …