Business Commons^™

How Buyers And Sellers Value B2b Relationships: A Relationship Value Continuum For Internet Based Exchange, Michael D. Clements

Faculty of Commerce - Papers (Archive)

The internet as a vehicle for engaging two parties around a transaction is more prolific than any previous information system. With the speed and accessibility of information on products and services available at the touch of a button, it is the awareness of open information sharing, the acceptance of moving customer loyalty, and the changing of buyer/seller relationships that is the focus of this research. This paper introduces and proposes the concept of a relationship value continuum between buyers and sellers in business to business relationships, as an important mechanism for maintaining and developing buyer/seller relationships both off and online. …

Category-Specific Recipes For Internet Retailing Quality, Julie E. Francis

Faculty of Commerce - Papers (Archive)

Purpose – Limited attention has been given to the stability of the dimensions of quality across different types of internet retailing. This study aims to identify four distinct categories of internet retailing, develops a separate quality measurement scale for each category, then compares the dimensions of quality that emerged for each context.

Design/methodology/approach – Four category-specific quality measurement scales (or RECIPE scales) were developed, one for each Fulfilment-Product type of internet retailing. The scales were administered to 1,262 internet shoppers, then the data were used to refine and assess the statistical properties of each instrument. A cross-category review of the …