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Articles 1 - 30 of 57
Full-Text Articles in Business
Enhancing Fan Engagement In Medium-Sized University Athletics: A Case Study Of The University Of Tennessee At Chattanooga, Colin Thompson
Enhancing Fan Engagement In Medium-Sized University Athletics: A Case Study Of The University Of Tennessee At Chattanooga, Colin Thompson
Honors Theses
The purpose of this study is to explore how medium-sized universities, specifically the University of Tennessee at Chattanooga (UTC), can mimic the successful fan engagement strategies of other universities to build a sustainable and engaged fan base. This study analyzes previous research into the factors that contribute to fan engagement, including the segmentation of attendees into fans or spectators, and compares financial records of selected peer institutions. Peer institutions were contacted in an effort to gain insights from their marketing departments. A randomized survey of the current student population was conducted to analyze what factors motivate athletic event attendance. The …
Understanding The Influence Of Follower Count On Purchase Behavior And Consumer Perception In Influencer Marketing, Emaan Aziz
Honors Theses
In recent years, influencer marketing has emerged as a popular strategy for brands to connect with consumers on social media. This study examines the impact of influencer follower count on consumer purchase behavior and perception of influencers in the context of influencer marketing. A qualitative research approach was employed, surveying 60 participants familiar with the concept. The findings suggest a relationship between influencer follower count and consumer perceptions of influencer attractiveness indicating that influencers with larger followings are more likely to be deemed attractive to social media users. This research contributes to the growing body of literature on influencer marketing …
The Competitive Advantage Of Prioritizing Human-Centered Design Thinking In Business, Joshua Rajan
The Competitive Advantage Of Prioritizing Human-Centered Design Thinking In Business, Joshua Rajan
Honors Theses
This thesis examines the impact of design thinking on promoting innovation within businesses. Design thinking is a human-centered problem-solving approach that solves problems using empathy, creativity, and iterative prototyping. The thesis commences by clearly defining design thinking and presenting its fundamental concepts, emphasizing how it differs from traditional business thinking. The thesis vividly illustrates the real-world impact of design thinking through compelling case studies from the consumer electronics, healthcare, automotive, and entertainment industries. It showcases how design thinking fosters creativity and develops solutions that prioritize customers' needs. The case studies show how companies gained a competitive advantage by deeply understanding …
Expanding On Experiential Differentiation In Crowded Markets: Success Through Understanding And Addressing Intangible Consumer Needs, Mitchell Hibbs Hibbs
Expanding On Experiential Differentiation In Crowded Markets: Success Through Understanding And Addressing Intangible Consumer Needs, Mitchell Hibbs Hibbs
Honors Theses
This thesis project focuses on exploring and elucidating how businesses in crowded markets achieve their respective success. Markets include personal care, skin products, cosmetics, perfume, and others, to name just a few relevant to this work. I argue that by focusing on customers' intangible needs and engaging them through experiential means, businesses can create a substantial, sustainable, and compelling niche, differentiating themselves from the crowd. I propose an original model, EIND (experiential and needs-based differentiation), and a working structure to implement, analyze, and design using EIND principles.
Investigating The Responses Of Gay Gen Z And Gen Y Men To Homosexual Imagery In Advertising, Lucas G. Thompson
Investigating The Responses Of Gay Gen Z And Gen Y Men To Homosexual Imagery In Advertising, Lucas G. Thompson
Honors Theses
The LGBTQ+ market is growing and expanding, especially now that younger generations who have a higher percentage of individuals who identify as LGBTQ+, are entering the market. While there exists a growing body of literature regarding gay representation in advertising, little research has explored how younger cohorts of gay men—particularly those in Generations Z and Y—respond to gay representation in conservative environments (in particular. regions where the majority public opinion and/or legislation rejects the normalization of LGBTQ+ identities). To address this question, this study aimed to explore the responses of gay Gen Z and Gen Y men towards their own …
Cared For Ed Non-Emergency Care: College Student Acceptance, Ranking, And Economic Deterrents Of Ed Non-Emergency Care, Evan Britt
Honors Theses
There has been increasing concern from hospitals and insurance policyholders over the rise of Emergency Department (ED) visits, as it is linked with overcrowding and longer waiting times; an increasingly large proportion of these ED visits are described as non-urgent or clinically unnecessary (O’Keefe, 2017; Pierce, 2009). The purpose of this project is to understand how college students’ perceptions of Emergency Departments influence their decisions on where to seek medical care. Methods: I developed a three-part scenario-based survey using Qualtrics that included the following sections: Consent and General Demographics, Pre-Price Scenarios, and Price Included Scenarios. Participants were asked to rank …
What Happened In The Past: How Experience Does Not Mean Squat When It Comes To Adapting To The Changing Nature Of Work, Shawn M. Bergman
What Happened In The Past: How Experience Does Not Mean Squat When It Comes To Adapting To The Changing Nature Of Work, Shawn M. Bergman
River Cities Industrial and Organizational Psychology Conference
The magnitude and pace of workplace change mean that individuals also need to adapt and change their approach to solving modern business problems. The fact that analysis, creativity, and adaptability skills are continually listed as some of the most in-demand employee skills indicate that the workforce has not kept up. Instead, people rely on experience and intuition to solve novel problems. This reliance is concerning because neither have ever been listed as in-demand employee attributes and because experience often has a negative relationship with job performance. The session will introduce a decision-making framework and problem-solving approach, which first involves understanding …
Signal Cost And Value Alignment In Organizational Sustainability Messaging To New Hires, Mackenzie Law, Ellise Vangilder, Kaitlyn Miller, Mariana Solanilla, Luke Vavricka, Amanda Lillie, Jack Carson, Jim Westerman
Signal Cost And Value Alignment In Organizational Sustainability Messaging To New Hires, Mackenzie Law, Ellise Vangilder, Kaitlyn Miller, Mariana Solanilla, Luke Vavricka, Amanda Lillie, Jack Carson, Jim Westerman
River Cities Industrial and Organizational Psychology Conference
Introduction As companies continue to integrate sustainable initiatives as a strategic focus, their communications to new hires must adapt accordingly. Orientation programs represent an opportunity to inform new hires about the company’s sustainability values, but factors influencing the impact of sustainability messaging on new-hire perceptions remain unexplored. It is important for organizations to send signals to their new hires which are perceived as credible, meaningful, and genuine. However, the framing of sustainability orientation messages may combine with new-hire individual differences to influence these perceptions. We draw from signaling theory and value congruence research in HR to consider the potential impact …
A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson
A Seminar For Student Leaders To Engage And Retain Members In Student-Led Organizations, Luke Mcpherson
Honors Theses
The challenge of attracting and maintaining members in student-led organizations (SLO) inspired this thesis. Current research literature was used to create a presentation for student leaders. The presentation applied marketing principles as well as best practices suggested by the research. Interviews with four student leaders and two administrators involved in student activities were conducted to interact with the research. Their insights suggested that the strongest factor in attracting students was social, whether personal invitation or a sense of belonging to the group. The strongest deterrent to participation was a perception that the benefits did not outweigh time commitments to school …
An Argument And Model For Garden Corps, Sydney Ellis
An Argument And Model For Garden Corps, Sydney Ellis
Honors Theses
The benefits of community gardening have been thoroughly documented. Despite the value of community gardens, however, these gardens face many barriers that threaten their sustainability. This research investigated the benefits, barriers, and solutions to barriers of community gardening. The author performed literature review and conducted interviews with four community garden coordinators from the Chattanooga area to explore these topics. The author used the insights gained from the interviews to develop a business model for Garden Corps, a nonprofit dedicated to building capacity for community gardens.
The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield
The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield
Honors Theses
The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether …
‘Should I Stay Or Should I Go?’ Investigating Recruitment And Retention At Sustainable Organizations, Mackenzie Law, Madison Sexton, Erik Mediros, Amanda Lillie, Luke Vavricka, Kelly Mccarthy, Arman Shahi, Teague Vreeland, Braxton Lee, Andrew Webb
‘Should I Stay Or Should I Go?’ Investigating Recruitment And Retention At Sustainable Organizations, Mackenzie Law, Madison Sexton, Erik Mediros, Amanda Lillie, Luke Vavricka, Kelly Mccarthy, Arman Shahi, Teague Vreeland, Braxton Lee, Andrew Webb
River Cities Industrial and Organizational Psychology Conference
As the private sector continues to come under scrutiny from stakeholders for sustainability behaviors, it has become increasingly important to effectively assess the cost-benefit of sustainable corporate social responsibility (Stahl et al., 2020). The increasing value for sustainability has led to a reassessment of the bottom line that includes people, planet, and traditional notions of profit. The widespread adoption of environmental, social, and governance (ESG) metrics and ratings (Howard-Grenville, 2021) demonstrates that organizations need to strive to perform to maintain competitive relevance. However, the question remains, how do industry professionals assess the value of implementing sustainability in organizations? HR professionals, …
Analyzing The Social Aspect Of E-Cigarette Prevention With College-Aged Consumers, Emily Wilson
Analyzing The Social Aspect Of E-Cigarette Prevention With College-Aged Consumers, Emily Wilson
Honors Theses
This research investigated how social aspects influence college-aged e-cigarette users’ decision to use or quit using these devices. We conducted interviews of 10 young adult e-cigarette users and past users to explore three main topics: their experience with e-cigarettes, their evaluation of selected picture and narrative-based advertisements, and preventative phrasing they would suggest for future advertisements. We identified that social influence on young adults’ e-cigarette consumption/cessation revolved around three primary themes: availability of the device, peer pressure, and change of perspective. More importantly, we discovered that the effect of these themes would differ, and the source of the social influence …
Could Sox Be Better? : Exploring The Advantages And Shortfalls Of Sarbanes-Oxley, Christopher Clark
Could Sox Be Better? : Exploring The Advantages And Shortfalls Of Sarbanes-Oxley, Christopher Clark
Honors Theses
The Sarbanes-Oxley Act was ratified in 2002 to mixed reviews. Over the past 18 years, many researchers have come to different conclusions about the effectiveness of SOX. This paper proposes amendments to make SOX as effective as possible without increasing compliance costs and as cost effective as possible without decreasing efficacy.
Starting A Residential Real Estate Business, Caelan Shurina
Starting A Residential Real Estate Business, Caelan Shurina
Honors Theses
Hello fellow entrepreneur! It seems you have set your heart on residential real estate. Great! This guide explores the steps you will need to take to turn this interest into a profitable business in real estate investing. By laying out the discoveries I made while creating my own real estate management business in downtown Chattanooga, I’ve created a step by step guide to help you streamline the process from evaluating the market before you buy to selling the property after renovations are complete.
Job Crafting: Who And Where?, Mia Myers
Job Crafting: Who And Where?, Mia Myers
Honors Theses
Job crafting, a type of employee-initiated job design concerned with job tasks, relationships, and mindsets about the job, is a relatively new concept that workplaces should be looking into. Job crafting has implications for how work is conducted and in what fashion, but little research has examined what external and internal factors could influence an individual’s inclination to job craft. Using a qualitative and quantitative approach, this study examines the possible relationships among task crafting, relational crafting, organizational culture, affect, and emotional stability. This study finds that organizational culture, affect, and emotional stability do impact how much an employee feels …
Mutually Exclusive: A Survey Of Ethical Decision Making In Technology, Connor Mcpherson
Mutually Exclusive: A Survey Of Ethical Decision Making In Technology, Connor Mcpherson
Honors Theses
People make hundreds of decisions every day. Developers, security consultants, operations engineers, designers, and engineers all make small decisions that affect the final product. The values people choose to promote and ignore appear in the constraints and biases of the products they craft. This paper discusses the process of developing, distributing, and analyzing a values survey to computer professionals and students in East Tennessee. I use advanced calculations of significance and beta for chi-squared tests to determine significance and discuss the ethical conclusions from the survey’s data.
Challenge, Hindrance, And Threat Stressors: A Within- And Between-Persons Examination Of General And Specific Stressor Appraisal Tendencies And A Priori Categorizations, Lisa Brady, Christopher J. L. Cunningham
Challenge, Hindrance, And Threat Stressors: A Within- And Between-Persons Examination Of General And Specific Stressor Appraisal Tendencies And A Priori Categorizations, Lisa Brady, Christopher J. L. Cunningham
Industrial and Organizational Psychology Translational Research and Working Papers
Within the occupational stress literature, researchers have often identified stressors as being inherently challenging or hindering, based on previous classifications or on the outcomes usually associated with each. Although the challenge-hindrance model is based on the transactional theory of stress (Lazarus & Folkman, 1984), which emphasizes the importance of an individual’s cognitive appraisal of stimuli, much of the research on this framework has failed to measure an individual’s direct appraisal of stimuli in the environment as challenging, hindering, and threatening, which can be problematic when attempting to understand and predict occupational stress. In the present study we identify and share …
Do You Speak Hadoop? An Analytics Tutorial Of The Latest Tech In Big Data, And How You Can Utilize Them In Hr., Maira Compagnone, Jessica Harris, Philip Hinson, Yalcin Acikgoz
Do You Speak Hadoop? An Analytics Tutorial Of The Latest Tech In Big Data, And How You Can Utilize Them In Hr., Maira Compagnone, Jessica Harris, Philip Hinson, Yalcin Acikgoz
River Cities Industrial and Organizational Psychology Conference
Organizations are increasingly using big data and analytics in decision-making, and HR is no exception to this trend. Applications of big data analytics are becoming common in HR with advanced tools being developed for this purpose. However, despite having a good grasp of the basic research methodologies, I-O and HR professionals generally lack the knowledge and skills to use big data analytics in their practice. In addition, the latest guidelines for education and training in industrial-organizational psychology do not even mention the terms “big data” and “analytics”, showing that this concern also extends to graduate education, and the literature is …
Suffering From Whiplash? The Effects Of Pencil Whipping On Data Variability In The Safety Industry, Maira Compagnone, Royale Nicholson, Sam Biggs, Connor Linden, Tara O'Neil, Matthew Laske, Philip Hinson, Yalcin Acikgoz
Suffering From Whiplash? The Effects Of Pencil Whipping On Data Variability In The Safety Industry, Maira Compagnone, Royale Nicholson, Sam Biggs, Connor Linden, Tara O'Neil, Matthew Laske, Philip Hinson, Yalcin Acikgoz
River Cities Industrial and Organizational Psychology Conference
Big data is being used by organizations to identify trends and predict future safety incidents. However, analytics using big data relies heavily on data quality, which can be compromised by a lack of data variability. In the safety industry, the data reports most frequently analyzed include checklists that are filled out by managers and operators, and research is being attempted to link the variables from these reports to safety outcomes. A major obstacle is the reduced variability in these reports due to a phenomenon known as “pencil whipping.” Pencil whipping occurs when an employee completes a safety checklist during behavior-based …
Survival Of The Safest: Examining Organization Risk Factors For Cybersecurity Incidents, Rachel Whitman, Ana Kriletic, Thomas Wilmore, Kate Conkey, Daniel Svyantek
Survival Of The Safest: Examining Organization Risk Factors For Cybersecurity Incidents, Rachel Whitman, Ana Kriletic, Thomas Wilmore, Kate Conkey, Daniel Svyantek
River Cities Industrial and Organizational Psychology Conference
[Invited adaptation from presentation proposal, "A Matter of Time: Exploring Survival Analysis Through Cybersecurity] Given that employees pose a large threat to organizational cybersecurity, much research attention has been directed to identifying individual risk factors for cybersecurity noncompliance and misbehavior at the cost of examining broad organizational risk factors. However, no study to date has formally examined how the risk of organizational cybersecurity incident changes over time, or how organizational characteristics affect this risk. The proposed study aims to conduct a survival analysis (SA) of cybersecurity events across the past decade, examining broad factors that impact the changing probability of …
A Matter Of Time: Exploring Survival Analysis Through Cybersecurity, Rachel Whitman, Ana Kriletic, Daniel Svyantek
A Matter Of Time: Exploring Survival Analysis Through Cybersecurity, Rachel Whitman, Ana Kriletic, Daniel Svyantek
River Cities Industrial and Organizational Psychology Conference
Despite the impact of employee behavior on organizational security, the topic of cybersecurity historically remains the responsibility of Information Security Management researchers and Information Technology professionals. However, the exponential increase in the prevalence and repercussions of cyber-related incidents invites collaboration between the fields of I-O Psychology and cybersecurity. The proposed presentation discusses the potential for I-O Psychology to contribute to cybersecurity efforts while demonstrating the fundamentals and applicability of survival analysis.
Does A Quota A Day Keep The (Safety) Doctor Away? The Effect Of Mandatory Observation Quotas On Safety Outcomes, Maira Compagnone, Ava Young, Rachel Bellflowers, Tara O'Neil, Matthew Laske, Yalcin Acikgoz
Does A Quota A Day Keep The (Safety) Doctor Away? The Effect Of Mandatory Observation Quotas On Safety Outcomes, Maira Compagnone, Ava Young, Rachel Bellflowers, Tara O'Neil, Matthew Laske, Yalcin Acikgoz
River Cities Industrial and Organizational Psychology Conference
Injuries and fatalities continue to occur at high rates across industries (BLS, 2018) despite attempts from researchers and practitioners to identify risks and improve operating procedures. Data analysis is currently used across other industries to improve outcomes, and the safety industry is turning to the use of big data in an attempt to lower injury rates. Despite the growing body of research including both data and safety outcomes, little has been done to understand the mechanisms of one of the most popular intervention techniques, behavior-based safety (BBS). BBS relies on human observation techniques, along with checklists, which increases the amount …
How Your I-O Psychology Training Has Prepared You Handle The Big, Complex, And Scary World Of Data Analytics, Shawn M. Bergman
How Your I-O Psychology Training Has Prepared You Handle The Big, Complex, And Scary World Of Data Analytics, Shawn M. Bergman
River Cities Industrial and Organizational Psychology Conference
Organizations, looking for new ways to collect and harness big data, are scouring the Internet in search of untapped outlets of information about job applicants and are using analytics on their internal big data generated by internal HRIS and processes. Despite being experts in organizational systems, quantitative and research methodologies, human behavior, and organizational change, human resource professionals are often intimidated by big data and analytics and are left out of critical analytic business planning, implementation, and evaluation conversations. While it is undeniable that technology has the capability to enhance human resource decision-making, the strong emphasis on technology also highlights …
Financial Reporting Of Cryptocurrency, Andrew Hartley
Financial Reporting Of Cryptocurrency, Andrew Hartley
Honors Theses
Cryptocurrency is a digital form of currency that uses mathematical equations to encrypt data. This type of currency has significantly grown in popularity over the past 5 years due to more people and companies using it. Some companies have started accepting it as payment in exchange for goods and services. More people are going to be turning to cryptocurrency in the future. Businesses will have to come up with ways to deal with cryptocurrency; however, the FASB has yet to define cryptocurrency, leaving businesses with no formal guidance on the subject. The purpose of this paper is to recommend a …
An Examination Of The Perception, Role And Impact Of Student-Led Clubs And Organizations On Student Development, Engagement And Success: A Small-Sample Study Of Extreme Users And Extreme Non-Users Using Service Innovation Methods, Bailey Coppedge
Honors Theses
The purpose of this study was, first, to research what involvement in student-led clubs and organizations (SLCOs) contributes to student development, engagement, and success. Second, to understand the perceptions that students at the University of Tennessee-Chattanooga have about SLCOs and their impact on the students’ development, engagement, and success. I posed three research questions: 1) What is the perception of SLCOs from the perspective of both uninvolved students and extremely involved students? 2) What drives students to become engaged in SLCOs? 3) What impact does involvement in SLCOs have on students’ development and success? My goal in conducting this research …
A Proposal And Potential Use-Case For The Transition From Gig City To Smart City, Andrew Cox
A Proposal And Potential Use-Case For The Transition From Gig City To Smart City, Andrew Cox
Honors Theses
Over the past decade, smart city concepts have been gaining attention from scholars, practitioners, and policy-makers in both developed and developing nations. A recent proliferation of publications has involved a multitude of disciplines, but have focused almost entirely on the potential for smart cities to change the way cities are managed, operated, and planned. However, there has been little published on the tangible benefits of a specific smart city initiative, nor many use-case studies following smart city initiatives. This paper aims to propose a transition from Gig City to smart city via technological advancement in the form of ICT to …
Is Bitcoin Reminiscent Of Past Bubbles?, Jessica L. Leath
Is Bitcoin Reminiscent Of Past Bubbles?, Jessica L. Leath
Honors Theses
Bitcoin, an open-source decentralized peer-to-peer payment system, has made an unprecedented rise to notoriety in the last decade. In 2018, Bitcoin reported its worst year in history with depreciation of more than 70% from its year opening price. Consequently, the narrative of a bubble that surrounded Bitcoin was amplified by this news. The purpose of this paper is to analyze the presence of a bubble within Bitcoin by comparing its price volatility and the psychological factors that influence its price formation to that of two historic bubbles, the Dotcom Bubble and the Tulip Mania.
The State Of Financial Literacy In Tennessee: Do Students Need Higher Quality Financial Education?, Jordan Barnes
The State Of Financial Literacy In Tennessee: Do Students Need Higher Quality Financial Education?, Jordan Barnes
Honors Theses
Financial literacy is the way that individuals understand, manage, and plan their personal finances, which is essential to making healthy financial decisions. In the United States, there is an overall lack of financial literacy. Some states, such as Tennessee, have tried to increase financial literacy by implementing a required personal finance course at the high school level. The purpose of this study is to understand the effectiveness of personal finance education in Tennessee high schools by measuring the financial literacy of college students who may or may not have been impacted by the requirement. When students were separated into Group …
A Net-Zero Framework For Farms: A Business Plan, Lauren Dunn
A Net-Zero Framework For Farms: A Business Plan, Lauren Dunn
Honors Theses
With current agricultural methods causing an abundance of environmental problems, LDEC, LLC is an environmental consulting firm created to address these environmental impacts in the Southeast region of the United States. Examining an industry overview of small dairy farming (a dairy farm having fewer than 500 cows) in the state of Tennessee, LDEC, LLC looks to potentially impact the farming industry on a larger scale. The research for LDEC, LLC is centered on utilizing net-zero technologies in order to address energy usage, water consumption, and waste build-up on farms and reduce their side effects. The success of net-zero initiatives in …