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Full-Text Articles in Business
Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew
Show Me The Money! A Review Of Current Issues In The New Nil Era, Windy Dees, Beth Cianfrone, Damon Andrew
Journal of Applied Sport Management
On July 1st, 2021, the National Collegiate Athletic Association (NCAA) approved an interim policy that would allow college athletes in every state to monetize their name, image, and likeness (NIL). This meant student-athletes could accept money for sponsorships and endorsements and maintain their eligibility, which was previously prohibited by the intercollegiate sports governing body (The Athletic Staff, 2021). The change is positive for student-athletes and the brands looking to market through them and their active social media platforms, but it does not come without issues or challenges. The purpose of this study is to, (a) review the theory …
A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd
A Fistful Of Nil: Have We Entered A “Wild West” Recruiting Era?, Marshall Magnusen, Samuel Y. Todd
Journal of Applied Sport Management
Changes about the National Collegiate Athletic Association’s (NCAA) Name, Image, and Likeness (NIL) policy impacted the world of college sports in the summer of 2021. Emerging from the dust of this seismic event was an apparent new frontier for athletes, coaches, and universities to explore. In the eyes of many, college sports had now entered a “Wild West” frontier because of NIL, especially as it pertains to recruiting athletes. But what does that really mean, “Wild West”? And further, if such a comparison is at least somewhat accurate, are there lessons that can be learned from other sectors who likewise …
College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg
College Athletics And Disseminating Sports Betting Data, Ryan Rodenberg
Journal of Applied Sport Management
The focus of this article is the interplay between college athletics and sports betting data dissemination, a near-future friction poised for litigation given concurrent issues involving name-image-likeness (NIL) rights and concentration of college sports via mega-conferences.
Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge
Reframing The Collegiate Facilities Arms Race: The Looming Impact Of Nil And Conference Realignment, Jeffrey Petersen, Lawrence W. Judge
Journal of Applied Sport Management
Amidst the backdrop of an ongoing global pandemic, the summer of 2021 brought forth two events teetering the Division I college sport landscape at the precipice of unprecedented change due to two fundamental shifts: the first being the opening of revenue streams to collegiate athletes through use of name, image and likeness (NIL), and the second being the latest round of athletic conference realignment. With the impacts of these changes just beginning to be manifested, it is important to consider how these potentially seismic shifts in the collegiate landscape may influence existing issues of prior scholarly examination as well as …
Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon
Hidden Consequences: Examining The Impact Of Nil On Athlete Well-Being, Hailey Harris, Natasha T. Brison, Marlene A. Dixon
Journal of Applied Sport Management
With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.
How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett
How Name, Image And Likeness “Fit” In Sport Partnerships, Lane Wakefield, Kirk Wakefield, Jonathan A. Jensen, Greg Bennett
Journal of Applied Sport Management
Sponsorship opportunities in college athletics have shifted dramatically as athletes have rights to name, image and likeness (NIL). NIL assets, once illegal for college athletes, are prime avenues for brands to reach college sports fans, the largest and most avid sports fan base in the US (Dosh, 2021). Our purpose is to evaluate how these changes “fit” into the overall sponsorship landscape and what will come next. With the impact on brands, properties and consumers over time, we narrow our discussion around “fit,” the most prevalent factor in academic sponsorship research (Wakefield et al., 2020)
Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii
Exploring Career Maturity: A Comparison Of Student-Athletes And Non-Athletes At A Division I Institution, Walter Tarver, Iii
Journal of Applied Sport Management
This quantitative study compared the career maturity of student-athletes and non-athletes at a Division I university, and assessed career maturity differences among student-athletes. Super’s Theory of Career Development served as the theoretical framework, while the Career Maturity Inventory-Revised Attitude Scale (CMI-R/AS) was utilized to collect data. Student-athletes were found to exhibit lower levels of career maturity than non-athletes. Among student-athletes, males scored lower on career maturity than females. Additionally, those identifying more closely with their athletic identities, those with higher aspirations to play professional sports, those with stronger beliefs in the likelihood that they would play professional sports, and those …