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Articles 31 - 40 of 40
Full-Text Articles in Business
Students Transitioning To College And Out Of Competitive Sport: Athletic Identity, Coping, And Stress, Alex Michael Russell, Michael Cottingham, Adam Barry, Don Lee, David Walsh
Students Transitioning To College And Out Of Competitive Sport: Athletic Identity, Coping, And Stress, Alex Michael Russell, Michael Cottingham, Adam Barry, Don Lee, David Walsh
Journal of Applied Sport Management
High-school athletes who transition into higher education as non-athlete students encounter several social and emotional difficulties. The purpose of this study is to investigate the influences of aforementioned participants’ athletic identities on their utilization of coping strategies and resulting perceptions of stress. A structural model was developed and empirically tested using a 48-item questionnaire. The sample population consisted of undergraduate students enrolled in freshman-level courses at three public southwestern universities. Structural equation modeling (SEM) indicated a strong model fit, including a significant correlation between various factors of athletic identity and coping, as well as a significant correlation between coping and …
Ignition Tradition? A Case Study Of The Florida State University Athletics Department’S 2014 Logo Redesign, David P. Hedlund, Brian S. Gordon, Masayuki Yoshida, Joseph St. Germain, Marlon Mcphatter
Ignition Tradition? A Case Study Of The Florida State University Athletics Department’S 2014 Logo Redesign, David P. Hedlund, Brian S. Gordon, Masayuki Yoshida, Joseph St. Germain, Marlon Mcphatter
Journal of Applied Sport Management
Brand marks are important representations of organizations. Over time, due to a variety of reasons, brand marks may cease to be effective representations and require redesign. In recent years, a number of sport organizations have undertaken efforts to design new or update existing brand marks. In this research, a detailed examination of the opinions and intentions of fans, stakeholders, and the public regarding the Florida State University (FSU) Athletic Department’s redesign of FSU’s primary logo is described, assessed, and discussed. Subscribe to JASM
Esports Venues: A New Sport Business Opportunity, Seth E. Jenny, Margaret C. Keiper, Blake J. Taylor, Dylan P. Williams, Joey Gawrysiak, R. Douglas Manning, Patrick M. Tutka
Esports Venues: A New Sport Business Opportunity, Seth E. Jenny, Margaret C. Keiper, Blake J. Taylor, Dylan P. Williams, Joey Gawrysiak, R. Douglas Manning, Patrick M. Tutka
Journal of Applied Sport Management
Typically played via the Internet, eSports (organized competitive video gaming) is becoming a global phenomenon. The popularity of video games and the desire to spectate online and in-person gaming has amplified as Internet-based gaming has improved. eSports competitions are hosted all around the world, but particularly in the United States, Europe, and Asia. While eSports-specific venues are increasingly being built, many venues that host eSports competitions were constructed primarily for other professional sports or entertainment. These entertainment facilities must attract popular financially beneficial events in order to survive. eSports events have great potential to fit this mold. This paper briefly …
An Exploration Of Tourists’ Perceptions Of A Rural Mountain Bike Event, Brianna L. Newland, Martin Robertson
An Exploration Of Tourists’ Perceptions Of A Rural Mountain Bike Event, Brianna L. Newland, Martin Robertson
Journal of Applied Sport Management
The natural attributes of rural locations are well suited to sport event tourism and can play a significant role in strategic tourism development in new markets. The purpose of the study was to explore consumer perceptions of sport event tourism in rural locations, which is important for event managers and for those involved in rural tourism development. Data collected over two days at a mountain bike event in the rural highlands of Scotland explored the visitor awareness and perception of events in a rural location. Results indicates that attendee background does influence the perception of the impact a sport event …
Factors Impacting Ticket Price Paid By Consumers On The Secondary Market For A Major Sporting Event, Nels Popp, Stephen Shapiro, Patrick Walsh, Chad Mcevoy, Jason Simmons, Stephen Howell
Factors Impacting Ticket Price Paid By Consumers On The Secondary Market For A Major Sporting Event, Nels Popp, Stephen Shapiro, Patrick Walsh, Chad Mcevoy, Jason Simmons, Stephen Howell
Journal of Applied Sport Management
In an era of dynamically priced tickets, sport marketers benefit from a greater understanding of factors impacting the price consumers are willing to pay. Past research has investigated external factors affecting ticket price on the secondary market, but little work has investigated internal factors and no prior research has utilized actual price paid as a dependent variable. The current study found age, income, prior attendance, timing of purchase, and seat location influenced secondary ticket price paid, explaining 44.9% of the variance, while fan identification and alumni status did not impact the amount patrons paid for tickets to a major college …
Lifelong Female Engagement In Sport: A Framework For Advancing Girls’ And Women’S Participation, Norm O'Reilly, Michelle Brunette, Cheri Bradish
Lifelong Female Engagement In Sport: A Framework For Advancing Girls’ And Women’S Participation, Norm O'Reilly, Michelle Brunette, Cheri Bradish
Journal of Applied Sport Management
In a collaborative and nationwide project, the authors examined the status and challenges of girls’ and women’s participation in sport in Canada through a comprehensive literature review, extensive secondary research, a representative survey with Canadian females, and a survey and consultations with leading female sport experts. This multi-level analysis led to the development of a framework for advancing girls’ and women’s participation in sport to guide stakeholders’ actions at the system, organization, and individual levels to improve the state of girls’ and women’s lifelong engagement in sport. Subscribe to JASM
The “Psychological” Contract Of Employment: A Qualitative Analysis Of Psychological Contract Violation Within English Professional Rugby Union, Mike Rayner
Journal of Applied Sport Management
Recent research illustrates that violated psychological contracts within the sports industry can have negative consequences on organisational relationships and productivity (Barnhill & Turner, 2014; De Ruiter, Schalk, Schaveling, & van Gelder, 2016; Matthijs Bal, Chiaburu, & Jansen, 2010; Nichols, 2013). While these studies contextualise the significance of the psychological contract to organisational behaviour and volunteer practices, little is known with regard to the impact of psychological contract violation within the professional sports industry. Therefore, this study explored qualitatively how psychological contract violation affects attitudes, behavior, and organisational performance of professional rugby union players’ within England. The results illustrate that psychological …
Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas
Fine-Tuning Brand Endorsements: Exploring Race-Sport Fit With Athlete Endorsers, Youngmin Yoon, Jun Woo Kim, Mar Magnusen, Michael Sagas
Journal of Applied Sport Management
The present study examines the effect of an athlete endorser’s race-sport fit in the decision-making process of athlete endorsed product selection. The results of this study reveal that the race of athlete endorsers can influence endorsement strategies depending on the sport associated with the athlete endorser. Perceived race-sport fit was also a key factor in creating both positive sport consumer attitudes and increased purchase intentions toward an athlete endorsed product. The findings of this study should be beneficial to athletes and sport business professionals when considering endorsement strategies for sport-related products and brands. Subscribe to JASM
Why Teams Rebrand: Uncovering The Motives And Process Of Team Rebranding Initiatives, Patrick Walsh, Galen Clavio, Stephen D, Ross, Matthew Blaszka
Why Teams Rebrand: Uncovering The Motives And Process Of Team Rebranding Initiatives, Patrick Walsh, Galen Clavio, Stephen D, Ross, Matthew Blaszka
Journal of Applied Sport Management
While rebranding is very common in professional sport, little research has been devoted to this topic. In particular, no studies have examined the reasons why teams decide to make changes to their names, logos, and/or colors, and the process they go through while doing so. Through content analysis of public statements from teams and interviews with team executives, this study found five common reasons for rebranding, as well as recommendations from team executives for how to handle this process. Based on the results, practical implications are provided for teams who may be deciding to engage in some aspect of rebranding. …
Assessing Spectator Response To Sport Sponsorships At Historically Black Colleges And Universities, Kelly Patricia Elliott, Beth A. Cianfrone, Timothy Kellison
Assessing Spectator Response To Sport Sponsorships At Historically Black Colleges And Universities, Kelly Patricia Elliott, Beth A. Cianfrone, Timothy Kellison
Journal of Applied Sport Management
Historically black colleges and universities (HBCUs) have a strong tradition and football following, yet they struggle financially and lack sponsorship revenue. HBCU fans are understudied, and investigating their behavior would help athletic departments. The purpose of this study was to determine HBCU football consumers’ response to sponsorships. Spectators’ team and university identification, awareness, attitude, loyalty, goodwill, gratitude, and trust of sponsors were examined in relation to purchase intentions and positive word of mouth (WOM) of sponsors. Brand loyalty and gratitude led to increased purchase intentions. Brand attitude, brand awareness, brand loyalty, and goodwill led to positive WOM. Subscribe to JASM