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Exploring The Consequences Of Shopper-Facing Technologies: Their Effect On Shopper Experiences And Shopping Outcomes, Brian Ijams Spaid

Doctoral Dissertations

Just as technology has influenced nearly every facet of the modern consumer’s life, it is also significantly changing how those consumers shop and how it influences their purchase decisions. Understanding how technology impacts these shoppers within the retail environment is crucial for retail managers who are expected to deploy and manage these sources of continuous change.

The purpose of this dissertation is to explore the phenomenon of shoppers experiencing technology in the retail environment. Specifically, our primary goal is to understand how shopper-facing technologies impact shoppers’ experiences and behaviors and subsequently affect outcome variables that matter to retailers. To that …