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Full-Text Articles in Business

Examining The Nature And Consequences Of Interfunctional Bias In A Corporate Setting, William Adam Powell Aug 2016

Examining The Nature And Consequences Of Interfunctional Bias In A Corporate Setting, William Adam Powell

Doctoral Dissertations

Interfunctional bias is examined in this dissertation as a potential barrier to interfunctional cooperation. Interfunctional cooperation is desirable in modern corporate organizations as a contributor to effective service delivery, operations planning, and sales performance. Interfunctional stereotyping, prejudice, and discrimination are hypothesized to relate positively, and together provide the bias-based theoretical basis through which barriers to interfunctional cooperation can be more thoroughly understood. Based on the extant literature in marketing and psychology, competing models of interfunctional bias are developed and hypothesized. In the first of three studies a questionnaire-based survey of supply chain employees’ perceptions of salespeople permitted the examination of …


Does Political Giving Impact Shareholder Wealth? Evidence From State Campaign Finance Reforms, Douglas Brian Blank Ii Aug 2016

Does Political Giving Impact Shareholder Wealth? Evidence From State Campaign Finance Reforms, Douglas Brian Blank Ii

Doctoral Dissertations

Does corporate political giving actually affect shareholder wealth? While firms value political participation, some lawmakers oppose corporate involvement in politics. Yet, the existing literature has established a correlation between campaign finance and corporate outcomes without fully documenting a causal relation. I use an innovative database of political giving to exploit changes in state campaign finance laws as an exogenous shock to political giving. Specifically, I use the staggered adoption of externally imposed legal limits to political giving across U.S. states to expose how shareholder wealth responds. I find shareholder wealth declines following legally imposed reductions in political giving. The causal …


Is Big Press Tougher On "She"-Eos?, Kenan G. Smith May 2016

Is Big Press Tougher On "She"-Eos?, Kenan G. Smith

Chancellor’s Honors Program Projects

No abstract provided.


#Sponsored: The Emergence Of Influencer Marketing, Steven Woods May 2016

#Sponsored: The Emergence Of Influencer Marketing, Steven Woods

Chancellor’s Honors Program Projects

No abstract provided.


Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove May 2016

Cell Phone Ethnography: Mixed Methods And The Brand Consumer Relationship, Robert Nathaniel Dove

Masters Theses

Overall, the goal of this study is to identify and differentiate the various motivations and cultural influences that can be used to explain consumer behavior. In doing so, this study hopes to facilitate the development of new and innovative marketing strategies, providing a new research design for the ethnographer’s toolkit. More importantly, this model can give shape to new constructs and new variables for further empirical testing in the field through quantitative and qualitative methods. By blending the two approaches, using qualitative interpretive anthropological analysis by field study with quantitative sentiment analysis adapted from market researcher Jeffery Breen’s (2012) methodology, …