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Full-Text Articles in Business

Behavioral Finance: Psychographics, Curt W. Becker Aug 2002

Behavioral Finance: Psychographics, Curt W. Becker

Student Work

This research is a review of psychographics and its impact on rejoinder. Experiments were conducted to ascertain the association between two stimuli and changes in habitual behavior. The foci of this review are to examine applicable, previous research and compare with results on the two stimuli. Statistically different responses to the stimuli were observed.


The Airline Quality Rating 2002, Brent D. Bowen, Dean Headley, Uno Aviation Institute Apr 2002

The Airline Quality Rating 2002, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 02-2

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline quality on combined multiple performance criteria. This current report, Airline Quality Rating 2002, reflects monthly Airline Quality Rating scores for 2001. AQR scores for the calendar year 2001 are based on 15 elements that focus on airline performance areas important to air travel consumers.

The Airline Quality Rating 2002 is a summary of month-by-month quality ratings for the 11 largest U.S. airlines operating during 2001. Using the Airline Quality Rating system of weighted averages and monthly performance …


An Empirical Analysis Of Electronic Data Interchange (Edi) Implementation Benefits In Kentucky Small- And Medium-Sized Enterprises: Some Implications For New It Implementation, Deepak Khazanchi Jan 2002

An Empirical Analysis Of Electronic Data Interchange (Edi) Implementation Benefits In Kentucky Small- And Medium-Sized Enterprises: Some Implications For New It Implementation, Deepak Khazanchi

Information Systems and Quantitative Analysis Faculty Publications

This paper reports that the benefits accrued from implementing and integrating Electronic Data Interchange (EDI) within small and medium-sized enterprises (SMEs) can be conceptualized into two factors. First, firms derive operational/tactical benefits by predominantly focusing on increasing internal utility of this technology. Second, firms derive strategic benefits from EDI in the form of better external relationships and alliances with trading partners and an enhanced ability to compete in their market. Among other significant findings, there are clear indications from the correlation statistics reported here that experience with EDI, industrial category of a firm and the level of ED! integral ton …